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2017, 2018 Ford Fusion Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford Fusion pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford Fusion Prices - How Much is a Ford Fusion?

2017 Prices
2018 Prices
2017 Fusion Prices: S 4-Door Front Wheel Drive Sdn Auto Transmission w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$22,610
Invoice Price
$21,592
Destination Fee
$875
Holdback
$678
Dealer Cost
$21,789
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2017 Fusion Prices: SE 4-Door Front Wheel Drive Sdn Auto Transmission w/ 2.5L Gas Engine - 4 Cylinders
MSRP
$23,740
Invoice Price
$22,434
Destination Fee
$875
Holdback
$712
Dealer Cost
$22,597
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2017 Fusion Prices: SE 4-Door All Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$27,535
Invoice Price
$26,020
Destination Fee
$875
Holdback
$826
Dealer Cost
$26,069
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2017 Fusion Prices: Titanium 4-Door Front Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$30,740
Invoice Price
$29,049
Destination Fee
$875
Holdback
$922
Dealer Cost
$29,002
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2017 Fusion Prices: Titanium 4-Door All Wheel Drive Sdn Auto Transmission w/ 2L Gas Engine - 4 Cylinders
MSRP
$32,740
Invoice Price
$30,939
Destination Fee
$875
Holdback
$982
Dealer Cost
$30,832
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2018 Ford Fusion Energi SE Price - Horse Power: 188 - City, Hwy. MPG: 0 / 0 FWD
MSRP
$33,305
Invoice Price
$31,473
Destination Fee
$875
Holdback
$999
Dealer Cost
$31,349
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2018 Ford Fusion Energi Titanium Price - Horse Power: 188 - City, Hwy. MPG: 0 / 0 FWD
MSRP
$34,305
Invoice Price
$32,418
Destination Fee
$875
Holdback
$1,029
Dealer Cost
$32,264
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2018 Ford Fusion Energi Platinum Price - Horse Power: 188 - City, Hwy. MPG: 0 / 0 FWD
MSRP
$41,305
Invoice Price
$39,033
Destination Fee
$875
Holdback
$1,239
Dealer Cost
$38,669
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2018 Ford Fusion S Price - Horse Power: 175 - City, Hwy. MPG: 21 / 32 - FWD
MSRP
$22,120
Invoice Price
$21,125
Destination Fee
$875
Holdback
$664
Dealer Cost
$21,336
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2018 Ford Fusion SE Price - Horse Power: 175 - City, Hwy. MPG: 21 / 32 - FWD
MSRP
$23,395
Invoice Price
$22,108
Destination Fee
$875
Holdback
$702
Dealer Cost
$22,281
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2018 Ford Fusion SE Price - Horse Power: 231 - City, Hwy. MPG: 20 / 29 - AWD
MSRP
$27,190
Invoice Price
$25,695
Destination Fee
$875
Holdback
$816
Dealer Cost
$25,754
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2018 Ford Fusion Titanium Price - Horse Power: 231 - City, Hwy. MPG: 21 / 31 - FWD
MSRP
$30,395
Invoice Price
$28,723
Destination Fee
$875
Holdback
$912
Dealer Cost
$28,686
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2018 Ford Fusion Titanium Price - Horse Power: 231 - City, Hwy. MPG: 20 / 29 - AWD
MSRP
$32,395
Invoice Price
$30,613
Destination Fee
$875
Holdback
$972
Dealer Cost
$30,516
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2018 Ford Fusion Sport Price - Horse Power: 325 - City, Hwy. MPG: 17 / 26 - AWD
MSRP
$33,750
Invoice Price
$31,895
Destination Fee
$875
Holdback
$1,013
Dealer Cost
$31,758
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2018 Ford Fusion Platinum Price - Horse Power: 231 - City, Hwy. MPG: 21 / 31 - FWD
MSRP
$36,895
Invoice Price
$34,866
Destination Fee
$875
Holdback
$1,107
Dealer Cost
$34,634
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2018 Ford Fusion Platinum Price - Horse Power: 231 - City, Hwy. MPG: 20 / 29 - AWD
MSRP
$38,895
Invoice Price
$36,756
Destination Fee
$875
Holdback
$1,167
Dealer Cost
$36,464
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2018 Ford Fusion Hybrid S Price - Horse Power: 188 - City, Hwy. MPG: 43 / 41 FWD
MSRP
$25,295
Invoice Price
$24,157
Destination Fee
$875
Holdback
$759
Dealer Cost
$24,273
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2018 Ford Fusion Hybrid SE Price - Horse Power: 188 - City, Hwy. MPG: 43 / 41 FWD
MSRP
$26,245
Invoice Price
$24,801
Destination Fee
$875
Holdback
$787
Dealer Cost
$24,889
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2018 Ford Fusion Hybrid Titanium Price - Horse Power: 188 - City, Hwy. MPG: 43 / 41 FWD
MSRP
$30,775
Invoice Price
$29,082
Destination Fee
$875
Holdback
$923
Dealer Cost
$29,034
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2018 Ford Fusion Hybrid Platinum Price - Horse Power: 188 - City, Hwy. MPG: 43 / 41 FWD
MSRP
$37,275
Invoice Price
$35,225
Destination Fee
$875
Holdback
$1,118
Dealer Cost
$34,982
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford Fusion, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
Ford Fusion Overview:
5 years since its original debut, the 2017 Ford Fusion is still a solid choice in the mid-size sedan market. A redesigned front end and automated parking system are just two of the updates the Fusion has received this year. The center console has also been updated and features a rotary transmission gear selector. Available in several trim models, the Fusion remains a solid contender in this division.

The S and SE models are well-equipped with a rearview camera and 2.5 liter four cylinder engine. The optional Appearance package upgrades to 18 inch wheels and a rear spoiler. Heated leather seats, heated mirrors and keyless ignition are a few creature comforts found in the Luxury package (available on the SE model only). The 2017 Ford Fusion is retailing for about $28,905 MSRP for a decently furnished SE model with all wheel drive. 

Ford introduced a Platinum trim this year for the Fusion, retailing for around $36,750 MSRP. Customers who upgrade to this level receive adaptive cruise control with frontal collision warning, deluxe leather trim, automatic wipers, and optional sunroof. Drivers who want a more powerful engine should wait for the V6 Sport model available later this year. The turbocharged engine will deliver the acceleration, and the nine speaker sound system will enhance every ride. 

For all of its aesthetic features, the 2017 Ford Fusion doesn't skimp on safety. Standard features include expanded airbags (front knee and side curtain) and the popular MyKey system which sets limits on extra keys given to children, valets and other occasional drivers. Braking distance is average and five out of five stars were given for overall crash protection.

This car was made to cruise and drivers with long commutes will appreciate its comfortable ride and decent fuel economy at an EPA-estimated 25 mpg. Passengers in the rear seats might take note of the sloping roof line as well as the extra space under the front seats to place their feet. The roof line can also make it harder for the driver to see out the back so they would be wise to make use of that rear view camera. 

A solid competitor with the other mid-size sedans in terms of driving performance, the Fusion gets an extra kick when upgrading to the 2.0 liter four cylinder option. Drivers will notice the marked improvement in handling. Pair it with the optional AWD (the Fusion is only one of 3 midsize sedans to have AWD as an option currently), and you now have a sedan that's fun to drive, stylish, and can go toe to toe with any of the other contenders in this popular category. 

With a wide array of amenities and features, the Fusion benefits from the recent refresh Ford has given it. It remains a solid, safe, and popular choice and the added luxuries don't hurt either. That combination makes the 2017 Ford Fusion stand out above the crowd of domestic sedans and puts it in play with the more elite foreign segment. 

How to Calculate The Dealer Cost of a Ford Fusion

Formula for Calculating Dealer Cost:

  • Example: Base Ford Fusion invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford Fusion MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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