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2016, 2017 Ford F-150 2WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 price report below does not include rebates or incentives.
View Ford Rebates and Incentives.
For a 4WD F-150, See the Ford F-150 4WD Price Report.

2016 F-150 4X2 XL Regular Cab Styleside with a 6.5 foot box w/122 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$26,540
Invoice Price
$25,212
Destination Fee
$1,195
Holdback
$796
Dealer Cost
$25,611
Find the Best Price
2016 F-150 4X2 XL Regular Cab Styleside with a 8 foot box w/141 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$26,840
Invoice Price
$25,497
Destination Fee
$1,195
Holdback
$805
Dealer Cost
$25,887
Find the Best Price
2016 F-150 4X2 XL SuperCab Styleside with a 6.5 foot box w/145 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$30,600
Invoice Price
$29,070
Destination Fee
$1,195
Holdback
$918
Dealer Cost
$29,347
Find the Best Price
2016 F-150 4X2 XL SuperCab Styleside with a 8 foot box w/163 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$31,710
Invoice Price
$30,124
Destination Fee
$1,195
Holdback
$951
Dealer Cost
$30,368
Find the Best Price
2016 F-150 4X2 XLT Regular Cab Styleside with a 6.5 foot box w/122 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$31,905
Invoice Price
$29,671
Destination Fee
$1,195
Holdback
$957
Dealer Cost
$29,909
Find the Best Price
2016 F-150 4X2 XLT Regular Cab Styleside with a 8 foot box w/141 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$32,210
Invoice Price
$29,955
Destination Fee
$1,195
Holdback
$966
Dealer Cost
$30,184
Find the Best Price
2016 F-150 4X2 XL SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$33,055
Invoice Price
$31,403
Destination Fee
$1,195
Holdback
$992
Dealer Cost
$31,606
Find the Best Price
2016 F-150 4X2 XL SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$34,165
Invoice Price
$32,457
Destination Fee
$1,195
Holdback
$1,025
Dealer Cost
$32,627
Find the Best Price
2016 F-150 4X2 XLT SuperCab Styleside with a 6.5 foot box w/145 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$34,790
Invoice Price
$32,355
Destination Fee
$1,195
Holdback
$1,044
Dealer Cost
$32,506
Find the Best Price
2016 F-150 4X2 XLT SuperCab Styleside with a 8 foot box w/163 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$35,895
Invoice Price
$33,383
Destination Fee
$1,195
Holdback
$1,077
Dealer Cost
$33,501
Find the Best Price
2016 F-150 4X2 XLT SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 3.5L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$37,140
Invoice Price
$34,540
Destination Fee
$1,195
Holdback
$1,114
Dealer Cost
$34,621
Find the Best Price
2016 F-150 4X2 XLT SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$38,250
Invoice Price
$35,574
Destination Fee
$1,195
Holdback
$1,148
Dealer Cost
$35,622
Find the Best Price
2016 F-150 4X2 Lariat SuperCab Styleside with a 6.5 foot box w/145 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$40,065
Invoice Price
$37,261
Destination Fee
$1,195
Holdback
$1,202
Dealer Cost
$37,254
Find the Best Price
2016 F-150 4X2 Lariat SuperCab Styleside with a 8 foot box w/163 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$40,365
Invoice Price
$37,540
Destination Fee
$1,195
Holdback
$1,211
Dealer Cost
$37,524
Find the Best Price
2016 F-150 4X2 Lariat SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$42,425
Invoice Price
$39,455
Destination Fee
$1,195
Holdback
$1,273
Dealer Cost
$39,377
Find the Best Price
2016 F-150 4X2 Lariat SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 2.7L V6 (6 cyl.) w/bi-fuel - gas/natural gas
• 325-hp, 2.7L V6 (6 cyl.) w/reg gas
• 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$42,725
Invoice Price
$39,734
Destination Fee
$1,195
Holdback
$1,282
Dealer Cost
$39,647
Find the Best Price
2016 F-150 4X2 King Ranch SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) (bi-fuel w/ gas/natural gas)
MSRP
$50,050
Invoice Price
$46,548
Destination Fee
$1,195
Holdback
$1,502
Dealer Cost
$46,242
Find the Best Price
2016 F-150 4X2 King Ranch SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) (bi-fuel w/ gas/natural gas)
MSRP
$50,350
Invoice Price
$46,827
Destination Fee
$1,195
Holdback
$1,511
Dealer Cost
$46,512
Find the Best Price
2016 F-150 4X2 Platinum SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$52,515
Invoice Price
$48,838
Destination Fee
$1,195
Holdback
$1,575
Dealer Cost
$48,458
Find the Best Price
2016 F-150 4X2 Platinum SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 365-hp, 3.5L V6 (6 cyl.) w/reg gas
• 385-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$52,815
Invoice Price
$49,117
Destination Fee
$1,195
Holdback
$1,584
Dealer Cost
$48,728
Find the Best Price
2016 F-150 4X2 Limited SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 365-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$58,885
Invoice Price
$54,764
Destination Fee
$1,195
Holdback
$1,767
Dealer Cost
$54,192
Find the Best Price
2017 F-150 4X2 XL Regular Cab Styleside with a 6.5 foot box w/122 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$26,540
Invoice Price
$25,212
Destination Fee
$1,195
Holdback
$796
Dealer Cost
$25,611
Find the Best Price
2017 F-150 4X2 XL Regular Cab Styleside with a 8 foot box w/141 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$26,840
Invoice Price
$25,497
Destination Fee
$1,195
Holdback
$805
Dealer Cost
$25,887
Find the Best Price
2017 F-150 4X2 XL SuperCab Styleside with a 6.5 foot box w/145 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$30,600
Invoice Price
$29,070
Destination Fee
$1,195
Holdback
$918
Dealer Cost
$29,347
Find the Best Price
2017 F-150 4X2 XL SuperCab Styleside with a 8 foot box w/163 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$31,710
Invoice Price
$30,124
Destination Fee
$1,195
Holdback
$951
Dealer Cost
$30,368
Find the Best Price
2017 F-150 4X2 XLT Regular Cab Styleside with a 6.5 foot box w/122 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
MSRP
$31,905
Invoice Price
$29,671
Destination Fee
$1,195
Holdback
$957
Dealer Cost
$29,909
Find the Best Price
2017 F-150 4X2 XLT Regular Cab Styleside with a 8 foot box w/141 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$32,210
Invoice Price
$29,955
Destination Fee
$1,195
Holdback
$966
Dealer Cost
$30,184
Find the Best Price
2017 F-150 4X2 XL SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$33,055
Invoice Price
$31,403
Destination Fee
$1,195
Holdback
$992
Dealer Cost
$31,606
Find the Best Price
2017 F-150 4X2 XL SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$34,165
Invoice Price
$32,457
Destination Fee
$1,195
Holdback
$1,025
Dealer Cost
$32,627
Find the Best Price
2017 F-150 4X2 XLT SuperCab Styleside with a 6.5 foot box w/145 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$34,790
Invoice Price
$32,355
Destination Fee
$1,195
Holdback
$1,044
Dealer Cost
$32,506
Find the Best Price
2017 F-150 4X2 XLT SuperCab Styleside with a 8 foot box w/163 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$35,895
Invoice Price
$33,383
Destination Fee
$1,195
Holdback
$1,077
Dealer Cost
$33,501
Find the Best Price
2017 F-150 4X2 XLT SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 282-hp, 2.7L V6 (6 cyl.) w/reg gas
• 282-hp, 3.5L V6 (6 cyl.) w/reg gas
• 282-hp, 5.0L V8 (8 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$37,140
Invoice Price
$34,540
Destination Fee
$1,195
Holdback
$1,114
Dealer Cost
$34,621
Find the Best Price
2017 F-150 4X2 XLT SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$38,250
Invoice Price
$35,574
Destination Fee
$1,195
Holdback
$1,148
Dealer Cost
$35,622
Find the Best Price
2017 F-150 4X2 Lariat SuperCab Styleside with a 6.5 foot box w/145 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$40,065
Invoice Price
$37,261
Destination Fee
$1,195
Holdback
$1,202
Dealer Cost
$37,254
Find the Best Price
2017 F-150 4X2 Lariat SuperCab Styleside with a 8 foot box w/163 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$40,365
Invoice Price
$37,540
Destination Fee
$1,195
Holdback
$1,211
Dealer Cost
$37,524
Find the Best Price
2017 F-150 4X2 Lariat SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$42,425
Invoice Price
$39,455
Destination Fee
$1,195
Holdback
$1,273
Dealer Cost
$39,377
Find the Best Price
2017 F-150 4X2 Lariat SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 2.7L V6 (6 cyl.) w/reg gas
• 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$42,725
Invoice Price
$39,734
Destination Fee
$1,195
Holdback
$1,282
Dealer Cost
$39,647
Find the Best Price
2017 F-150 4X2 King Ranch SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$50,280
Invoice Price
$46,760
Destination Fee
$1,195
Holdback
$1,508
Dealer Cost
$46,447
Find the Best Price
2017 F-150 4X2 King Ranch SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$50,580
Invoice Price
$47,039
Destination Fee
$1,195
Holdback
$1,517
Dealer Cost
$46,717
Find the Best Price
2017 F-150 4X2 Platinum SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$52,835
Invoice Price
$49,136
Destination Fee
$1,195
Holdback
$1,585
Dealer Cost
$48,746
Find the Best Price
2017 F-150 4X2 Platinum SuperCrew Cab Styleside with a 6.5 foot box w/157 in. WB 375-hp, 3.5L V6 (6 cyl.) w/reg gas
• 5.0L V8 (8 cyl.) w/reg gas
MSRP
$53,135
Invoice Price
$49,415
Destination Fee
$1,195
Holdback
$1,594
Dealer Cost
$49,016
Find the Best Price
2017 F-150 4X2 Limited SuperCrew Cab Styleside with a 5.5 foot box w/145 in. WB 375-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$59,600
Invoice Price
$55,428
Destination Fee
$1,195
Holdback
$1,788
Dealer Cost
$54,835
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2016 Ford F-150 Overview:
The Ford F-150 Styleside has dominated as the best-selling truck in America for nearly three decades. So how does the F-150 capture the hearts of America? It simply offers a variety of great F-150 packages to meet the demands of all types of Americans. Depending on the mode a buyer can choose a bare bones work truck or top of the line King Ranch edition. New for are the standard xenon headlights and array of wonderful engine options.

The standard F-150 is powered by a reliable V6 that produces 302 horsepower and 278 lb-ft of torque. If a potential buyer wants something with a little more power but doesn’t want the V8, they can opt for the twin-turbocharged EcoBoost V6 that produces 365 hp and 420 lb-ft of torque. The Ford F-150 Styleside also has the option of a two burbling V8 monsters, the 5.0-liter V8 is rated at 360 hp and 380 lb-ft of torque and the 6.2-liter V8 is rated at 411 hp and 434 lb-ft of torque. Where Ford really separates the F-150 from the competition is with the amount of trim levels they offer.

The F-150 is available in ten trim levels with a choice of a Regular, Super, or SuperCrew cab depending on trim level. The idea that all full size pick up truck are rough and bumpy is now a thing of the past. The F-150 is smooth and quiet on the open road, it feels like a well balanced SUV. When the roads get muddy, the F-150 performs admirably and stays composed in all but the most extreme situations. Individuals who need extreme off-road capability should opt for the Raptor trim level. The legend of the F-150 continues to grow with the Ford F-150 Styleside. It is hard to beat all the choices that Ford offers with the F-150.

Models: XL, STX, XLT, Lariat, FX2, FX4, King Ranch, SVT Raptor, Platinum, Limited

Fuel Economy: V6 16 mpg City/21 mpg Hwy, V6 EcoBoost 15 mpg City/21 mpg Hwy, V8 5.0L 14 mpg City/19 mpg Hwy, V8 6.2L 11 mpg City/16 mpg Hwy

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Ford F-150 Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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