2024 Ford F-150 4WD MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Model | MSRP | Invoice | Dealer Cost |
|---|---|---|---|
| 6.5' Box XL 5L | 8 Cyl. | Automatic | RWD | $38,565 | $36,919 | $35,762 |
| 8' Box XL 5L | 8 Cyl. | Automatic | RWD | $38,865 | $37,205 | $36,039 |
| 6.5' Box XL 2.7L | 6 Cyl. | Automatic | 4WD | $43,580 | $41,709 | $40,402 |
| 8' Box XL 2.7L | 6 Cyl. | Automatic | 4WD | $43,880 | $41,995 | $40,679 |
| Model | MSRP | Invoice | Dealer Cost |
|---|---|---|---|
| 6.5' Box XL 2.7L | 6 Cyl. | Automatic | RWD | $43,175 | $41,322 | $40,027 |
| 6.5' Box XL 2.7L | 6 Cyl. | Automatic | 4WD | $46,975 | $44,951 | $43,542 |
| 6.5' Box STX 2.7L | 6 Cyl. | Automatic | RWD | $47,890 | $45,825 | $44,388 |
| 6.5' Box XLT 2.7L | 6 Cyl. | Automatic | RWD | $49,615 | $46,519 | $45,031 |
| 6.5' Box STX 2.7L | 6 Cyl. | Automatic | 4WD | $51,690 | $49,454 | $47,903 |
| 6.5' Box XLT 2.7L | 6 Cyl. | Automatic | 4WD | $53,415 | $50,072 | $48,470 |
| Model | MSRP | Invoice | Dealer Cost |
|---|---|---|---|
| 5.5' Box XL 2.7L | 6 Cyl. | Automatic | RWD | $45,510 | $43,552 | $42,187 |
| 5.5' Box XL 2.7L | 6 Cyl. | Automatic | 4WD | $49,390 | $47,257 | $45,775 |
| 5.5' Box STX 2.7L | 6 Cyl. | Automatic | RWD | $50,225 | $48,055 | $46,548 |
| 6.5' Box XL 5L | 8 Cyl. | Automatic | 4WD | $51,200 | $48,986 | $47,450 |
| 5.5' Box XLT 2.7L | 6 Cyl. | Automatic | RWD | $51,975 | $48,727 | $47,168 |
| 5.5' Box STX 2.7L | 6 Cyl. | Automatic | 4WD | $54,105 | $51,760 | $50,137 |
| 5.5' Box XLT 2.7L | 6 Cyl. | Automatic | 4WD | $55,835 | $52,336 | $50,661 |
| 6.5' Box XLT 5L | 8 Cyl. | Automatic | 4WD | $57,625 | $54,009 | $52,280 |
| 5.5' Box Tremor 5L | 8 Cyl. | Automatic | 4WD | $65,945 | $61,788 | $59,810 |
| 5.5' Box Lariat 5L | 8 Cyl. | Automatic | 4WD | $66,990 | $62,765 | $60,755 |
| 6.5' Box Lariat 5L | 8 Cyl. | Automatic | 4WD | $67,595 | $63,331 | $61,303 |
| 5.5' Box King Ranch 3.5L | 6 Cyl. | Automatic | 4WD | $75,730 | $70,938 | $68,666 |
| 5.5' Box Platinum 3.5L | 6 Cyl. | Automatic | 4WD | $75,730 | $70,938 | $68,666 |
| 6.5' Box King Ranch 3.5L | 6 Cyl. | Automatic | 4WD | $76,035 | $71,223 | $68,942 |
| 6.5' Box Platinum 3.5L | 6 Cyl. | Automatic | 4WD | $76,035 | $71,223 | $68,942 |
| 5.5' Box Raptor 3.5L | 6 Cyl. | Automatic | 4WD | $79,975 | $74,907 | $72,508 |
Options and Package Pricing
| Regular Cab Available Options and Package Pricing | |
|---|---|
| Pkg Options | |
| XL High Equipment Group | $1,195 |
| Factory-Installed Options | |
| Aluminum Crossbed Weather Guard Toolbox - Matte Black | $950 |
| Premium Aluminum Crossbed Storage Weather Guard Toolbox - Bright | $950 |
| Bedliner - Tough Bed spray-in | $595 |
| Plastic Drop-in Bedliner | $350 |
| Paint Protection Film | $400 |
| Tonneau Cover - Hard Folding | $1,200 |
| Tonneau Cover - Soft Folding | $590 |
| Tonneau Cover - Retractable - 6.5' Box XL | $2,200 |
| Engine Options | |
| 5.0L V8 w/ Flex-Fuel Capability - 8' Box XL | $1,570 |
| 3.5L V6 EcoBoost - 8' Box XL | $1,660 |
| Axle Options | |
| 3.31 Electronic-Locking Axle - 8' Box XL | $420 |
| 3.55 Electronic-Locking Axle - 8' Box XL | $470 |
| 3.73 Electronic-Locking Axle - 8' Box XL | $570 |
| Super Cab Available Options and Package Pricing | |
|---|---|
| Exterior Paint Options | |
| Rapid Red Metallic Tinted Clearcoat Paint (STX, XLT) | $495 |
| Engine Options | |
| 5.0L V8 w/ Auto Start-Stop Technology | $1,570 |
| Pkg Options | |
| Tow/Haul Pkg | $785 |
| Mobile Office Pacakge (STX, XLT) | $535 |
| STX Black Appearance Pkg (STX) | $1,585 |
| XL High Equipment Group (XL) | $1,195 |
| Bed Utility Pkg (XLT) | $635 |
| FX4 Off-Road Pkg (XLT) | $1,095 |
| Axle Options | |
| 3.31 Electronic-Locking Axle | $420 |
| 3.55 Electronic-Locking Axle | $470 |
| 3.73 Electronic-Locking Axle | $570 |
| Super Crew Available Options and Package Pricing | |
|---|---|
| Engine Options | |
| 3.5L PowerBoost Full Hybrid V6 Engine (King Ranch, Lariat, Platinum, XLT) | $1,900 |
| 3.31 Electronic-Locking Axle | $420 |
| 3.55 Electronic-Locking Axle | $470 |
| 3.5L V6 EcoBoost® w/ Auto Start-Stop Technology (XL, XLT) | $1,660 |
| 5.0L V8 w/ Auto Start-Stop Technology (STX, XL, XLT) | $1,570 |
| Pkg Options | |
| FX4 Off-Road Pkg King Ranch, XLT, Lariat, Platinum) | $1,095 |
| Lariat High Equipment Group (Lariat) | $5,055 |
| Tow/Haul Pkg (Lariat) | $785 |
| Mobile Office Pkg (Lariat) | $555 |
| Bed Utility Pkg (Lariat) | $1,620 |
| Lariat Black Appearance Pkg (Lariat) | $1,000 |
| Lariat Black Appearance Pkg - Requires (502A) Lariat High Equipment Group | $1,225 |
| Platinum High Equipment Group (Platinum) | $6,540 |
| Platinum Plus Equipment Group (Platinum) | $10,975 |
| Raptor 37 Equipment Group (Raptor) | $11,470 |
| Raptor R Equipment Group (Raptor) | $31,925 |
| STX FX4 Equipment Group (STX) | $2,180 |
| STX Black Appearance Pacakge (STX) | $1,585 |
| Tremor High Equipment Group (Tremor) | $11,710 |
| XL High Equipment Group (XL) | $1,195 |
| XLT Mid Equipment Group (XLT) | $4,770 |
| XLT High Equipment Group (XLT) | $9,240 |
| Mobile Office Pkg - Requires (302A) or (303A) Equipment Groups (XLT) | $555 |
| XLT Black Appearance Pkg (XLT) | $595 |
| XLT Black Appearance Pkg Plus (XLT) | $1,595 |
| XLT Black Appearance Pkg Plus - Requires (303A) XLT High Equipment Group (XLT) | $2,200 |
| Heritage Edition (XLT) | $1,975 |
| Exterior Paint Options | |
| Rapid Red Metallic Tinted Clearcoat | $495 |
| Star White Metallic Tri-Coat Paint | $995 |
| Wheel Options | |
| 22" Premium Painted w/ Chrome Inserts Wheel | $1,325 |
| 22" Gloss Black Wheel without Inserts (Lariat) | $1,325 |
| 22" Chrome Wheel without Inserts (Lariat) | $1,325 |
| 22" Gloss Black Wheel w/ Inserts (Platinum) | $1,325 |
| 20" Chrome-like PVD Wheels (XLT) | $1,395 |
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