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2WD F-150 prices
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2017 Ford F-150 4WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford F-150 Prices - How Much is a Ford F-150?

For a 2WD F-150, See the Ford F-150 2WD Price Report.

Select a 4WD Regular Cab, SuperCab or SuperCrew below:

F-150 4WD Regular Cab prices
F-150 4WD SuperCab Prices
F-150 4WD SuperCrew Prices

F-150 Regular Cab Prices

2017 F-150 Regular Cab XL Prices w/ 6.5' Box 4WD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$31,375
Invoice Price
$29,806
Destination Fee
$1,295
Holdback
$941
Dealer Cost
$30,160
Find the Best Price

2017 F-150 Regular Cab XL Prices w/ 6' Box 4WD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$31,675
Invoice Price
$30,091
Destination Fee
$1,295
Holdback
$950
Dealer Cost
$30,436
Find the Best Price

2017 F-150 Regular Cab XLT Prices w/ 6.5' Box 4WD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$35,525
Invoice Price
$33,038
Destination Fee
$1,295
Holdback
$1,066
Dealer Cost
$33,267
Find the Best Price

2017 F-150 Regular Cab XLT Prices w/ 6' Box 4WD, 2-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$35,825
Invoice Price
$33,317
Destination Fee
$1,295
Holdback
$1,075
Dealer Cost
$33,537
Find the Best Price

F-150 SuperCab Prices

2017 F-150 Super Cab XL Prices w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$34,220
Invoice Price
$32,509
Destination Fee
$1,295
Holdback
$1,027
Dealer Cost
$32,777
Find the Best Price

2017 F-150 Super Cab XL w/ 8' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$36,255
Invoice Price
$34,443
Destination Fee
$1,295
Holdback
$1,088
Dealer Cost
$34,650
Find the Best Price

2017 F-150 Super Cab XLT w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$38,410
Invoice Price
$35,721
Destination Fee
$1,295
Holdback
$1,152
Dealer Cost
$35,864
Find the Best Price

2017 F-150 Super Cab XLT w/ 8' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$40,465
Invoice Price
$37,633
Destination Fee
$1,295
Holdback
$1,214
Dealer Cost
$37,714
Find the Best Price

2017 F-150 Super Cab Lariat Prices w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$40,760
Invoice Price
$37,907
Destination Fee
$1,295
Holdback
$1,223
Dealer Cost
$37,979
Find the Best Price

2017 F-150 Super Cab Lariat w/ 8' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$44,935
Invoice Price
$41,789
Destination Fee
$1,295
Holdback
$1,348
Dealer Cost
$41,736
Find the Best Price

2017 F-150 Super Cab Raptor Prices w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$48,860
Invoice Price
$45,440
Destination Fee
$1,295
Holdback
$1,466
Dealer Cost
$45,269
Find the Best Price

F-150 SuperCrew Prices

2017 F-150 XL Super Crew w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$36,755
Invoice Price
$34,918
Destination Fee
$1,295
Holdback
$1,103
Dealer Cost
$35,110
Find the Best Price

2017 F-150 XL Super Crew w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$38,710
Invoice Price
$36,774
Destination Fee
$1,295
Holdback
$1,161
Dealer Cost
$36,908
Find the Best Price

2017 F-150 XLT Super Crew w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$40,830
Invoice Price
$37,972
Destination Fee
$1,295
Holdback
$1,225
Dealer Cost
$38,042
Find the Best Price

2017 F-150 XLT Super Crew Prices w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$42,820
Invoice Price
$39,823
Destination Fee
$1,295
Holdback
$1,285
Dealer Cost
$39,833
Find the Best Price

2017 F-150 Lariat Super Crew Prices w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 2.7 L Gas Engine 6 Cyl.)
MSRP
$46,240
Invoice Price
$43,003
Destination Fee
$1,295
Holdback
$1,387
Dealer Cost
$42,911
Find the Best Price

2017 F-150 Lariat Super Crew w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$47,290
Invoice Price
$43,980
Destination Fee
$1,295
Holdback
$1,419
Dealer Cost
$43,856
Find the Best Price

2017 F-150 Raptor Super Crew Prices w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$51,845
Invoice Price
$48,215
Destination Fee
$1,295
Holdback
$1,555
Dealer Cost
$47,955
Find the Best Price

2017 F-150 King Ranch Super Crew Prices w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$54,100
Invoice Price
$50,313
Destination Fee
$1,295
Holdback
$1,623
Dealer Cost
$49,985
Find the Best Price

2017 F-150 King Ranch Super Crew w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$54,400
Invoice Price
$50,592
Destination Fee
$1,295
Holdback
$1,632
Dealer Cost
$50,255
Find the Best Price

2017 F-150 Platinum Super Crew Prices w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$56,655
Invoice Price
$52,690
Destination Fee
$1,295
Holdback
$1,700
Dealer Cost
$52,285
Find the Best Price

2017 F-150 Platinum Super Crew w/ 6.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 5 L Gas Engine 8 Cyl.)
MSRP
$56,950
Invoice Price
$52,965
Destination Fee
$1,295
Holdback
$1,709
Dealer Cost
$52,552
Find the Best Price

2017 F-150 Limited Super Crew Prices w/ 5.5' Box 4WD, 4-Door, Automatic Pickup. (Powered by: 3.5 L Gas Engine 6 Cyl.)
MSRP
$63,220
Invoice Price
$58,795
Destination Fee
$1,295
Holdback
$1,897
Dealer Cost
$58,193
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
2017 Ford F-150 Overview:
When people in America think of big highways, they generally think of big trucks as well. The 2017 Ford F-150 is among the best-selling trucks on today’s auto market. In fact, the industry considers it to be one of the best-selling vehicles period. Its 3.5-liter engine, and 10-speed select-shift automatic transmission offer both power and ease of handling. Its 10-speed automatic transmission is the first of its kind.

F-150 Powertrain Performance

The 2017 Ford F-150 delivers great performance and beats other gas and diesel-powered trucks in its class. Its new turbocharger gives it tremendous boost, and its transmission allows for a great deal of acceleration and power. Even fuel efficiently improves at high speeds. The 2017 Ford F-150 offers four engines (available at 282 hp through 450 hp) so that owners can match their work requirements.

Vehicle Safety Features

Safety features include powerful front LED lights. Its BLIS (Blind Spot Information System) signals drivers on their outside mirror when a vehicle approaches a blind spot. The vehicle’s cross-traffic alert system detects vehicles passing from behind when the driver is backing out of a driveway or exiting a parking space where vision is limited. 

Consider its 8-inch LCD productivity screen. Drivers can access all the useful information needed right in front of their own instrument cluster. Additional safety features include frontal and side airbags, traction control, keyless access entry, and content theft deterrent. 

The 2017 Ford F-150 can automatically apply its brakes with Pre-Collision Assist if it detects a collision with another vehicle or a pedestrian. WiFi is also available to help occupants stay connected while on the go. Connectivity is important for both work and play.

Exceptional Towing Capabilities

It is impossible to speak of the F-150 without mentioning its rugged towing capabilities. Its standard Auto Start-Stop across the range coupled with a powerful engine can pull a heavy load. Whether towing a utility load or the family boat to the lake for a long holiday weekend, the F-150 can carry its own weight and a lot more. 

Owners will not have much to complain about the vehicle’s gas mileage either. They can expect 19 mpg in the city and 26 mpg on the highway. The Ford F-150 is the vehicle to own for those looking to drive a durable and well-built vehicle in every category available.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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