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2019 Ford F-150 4WD Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Ford F-150 pricing report below does not include rebates or incentives. View Ford Rebates and Incentives.

Ford F-150 Prices - How Much is a Ford F-150?

For a 2WD F-150, See the Ford F-150 2WD Price Report.

Select a 4WD Regular Cab, SuperCab or SuperCrew below:

F-150 4WD Regular Cab prices
F-150 4WD SuperCab Prices
F-150 4WD SuperCrew Prices

2019 Ford F-150 Regular Cab

2019 F-150 - Trim: XL Reg Cab 6.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$32,800
Invoice Price
$31,160
Destination Fee
$1,495
Holdback
$984
Dealer Cost
$31,671
Find the Best Price
2019 F-150 - Trim: XL Reg Cab 8' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$33,100
Invoice Price
$31,445
Destination Fee
$1,495
Holdback
$993
Dealer Cost
$31,947
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2019 F-150 - Trim: XL SuperCab 6.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$35,670
Invoice Price
$33,887
Destination Fee
$1,495
Holdback
$1,070
Dealer Cost
$34,312
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2019 F-150 - Trim: XLT Reg Cab 6.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$37,585
Invoice Price
$34,955
Destination Fee
$1,495
Holdback
$1,128
Dealer Cost
$35,322
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2019 F-150 - Trim: XLT Reg Cab 8' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$37,885
Invoice Price
$35,234
Destination Fee
$1,495
Holdback
$1,137
Dealer Cost
$35,592
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2019 Ford F-150 SuperCab

2019 F-150 - Trim: XL SuperCab 6.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$35,670
Invoice Price
$33,887
Destination Fee
$1,495
Holdback
$1,070
Dealer Cost
$34,312
Find the Best Price
2019 F-150 - Trim: XL SuperCab 8' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$37,925
Invoice Price
$36,029
Destination Fee
$1,495
Holdback
$1,138
Dealer Cost
$36,386
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2019 F-150 - Trim: XL SuperCrew 5.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$38,205
Invoice Price
$36,295
Destination Fee
$1,495
Holdback
$1,146
Dealer Cost
$36,644
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2019 F-150 - Trim: XL SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$40,460
Invoice Price
$38,438
Destination Fee
$1,495
Holdback
$1,214
Dealer Cost
$38,719
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2019 F-150 - Trim: XLT SuperCab 6.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$40,495
Invoice Price
$37,661
Destination Fee
$1,495
Holdback
$1,215
Dealer Cost
$37,941
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2019 F-150 - Trim: XLT SuperCab 8' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$42,750
Invoice Price
$39,759
Destination Fee
$1,495
Holdback
$1,283
Dealer Cost
$39,971
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2019 F-150 - Trim: XLT SuperCrew 5.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$42,915
Invoice Price
$39,910
Destination Fee
$1,495
Holdback
$1,287
Dealer Cost
$40,118
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2019 F-150 - Trim: XLT SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$45,170
Invoice Price
$42,008
Destination Fee
$1,495
Holdback
$1,355
Dealer Cost
$42,148
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2019 F-150 - Trim: LARIAT SuperCab 6.5' Box w/ 4WD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$45,625
Invoice Price
$42,431
Destination Fee
$1,495
Holdback
$1,369
Dealer Cost
$42,557
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2019 F-150 - Trim: LARIAT SuperCab 8' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$46,875
Invoice Price
$43,594
Destination Fee
$1,495
Holdback
$1,406
Dealer Cost
$43,683
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2019 F-150 - Trim: LARIAT SuperCrew 5.5' Box w/ 4WD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$47,985
Invoice Price
$44,627
Destination Fee
$1,495
Holdback
$1,440
Dealer Cost
$44,682
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2019 F-150 - Trim: LARIAT SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$49,235
Invoice Price
$45,788
Destination Fee
$1,495
Holdback
$1,477
Dealer Cost
$45,806
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2019 F-150 - Trim: Raptor SuperCab 5.5' Box w/ 4WD. Powered by a 3.5L V6. Transmission: Auto w/10-Spd. Horsepower: 450 @ 5000 RPM. Torque: 510 @ 3500 RPM
MSRP
$52,855
Invoice Price
$49,156
Destination Fee
$1,495
Holdback
$1,586
Dealer Cost
$49,065
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2019 Ford F-150 SuperCrew

2019 F-150 - Trim: XL SuperCrew 5.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$38,205
Invoice Price
$36,295
Destination Fee
$1,495
Holdback
$1,146
Dealer Cost
$36,644
Find the Best Price
2019 F-150 - Trim: XL SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$40,460
Invoice Price
$38,438
Destination Fee
$1,495
Holdback
$1,214
Dealer Cost
$38,719
Find the Best Price
2019 F-150 - Trim: XLT SuperCrew 5.5' Box w/ 4WD. Powered by a 3.3L V6. Transmission: Auto w/6-Spd. Horsepower: 290 @ 6500 RPM. Torque: 265 @ 4000 RPM
MSRP
$42,915
Invoice Price
$39,910
Destination Fee
$1,495
Holdback
$1,287
Dealer Cost
$40,118
Find the Best Price
2019 F-150 - Trim: XLT SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$45,170
Invoice Price
$42,008
Destination Fee
$1,495
Holdback
$1,355
Dealer Cost
$42,148
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCrew 5.5' Box w/ 4WD. Powered by a 2.7L V6. Transmission: Auto w/10-Spd. Horsepower: 325 @ 5000 RPM. Torque: 400 @ 2750 RPM
MSRP
$47,985
Invoice Price
$44,627
Destination Fee
$1,495
Holdback
$1,440
Dealer Cost
$44,682
Find the Best Price
2019 F-150 - Trim: LARIAT SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$49,235
Invoice Price
$45,788
Destination Fee
$1,495
Holdback
$1,477
Dealer Cost
$45,806
Find the Best Price
2019 F-150 - Trim: King Ranch SuperCrew 5.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$55,815
Invoice Price
$51,907
Destination Fee
$1,495
Holdback
$1,674
Dealer Cost
$51,728
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2019 F-150 - Trim: Raptor SuperCrew 5.5' Box w/ 4WD. Powered by a 3.5L V6. Transmission: Auto w/10-Spd. Horsepower: 450 @ 5000 RPM. Torque: 510 @ 3500 RPM
MSRP
$55,840
Invoice Price
$51,931
Destination Fee
$1,495
Holdback
$1,675
Dealer Cost
$51,751
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2019 F-150 - Trim: King Ranch SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$56,115
Invoice Price
$52,186
Destination Fee
$1,495
Holdback
$1,683
Dealer Cost
$51,998
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2019 F-150 - Trim: Platinum SuperCrew 5.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$58,345
Invoice Price
$54,260
Destination Fee
$1,495
Holdback
$1,750
Dealer Cost
$54,005
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2019 F-150 - Trim: Platinum SuperCrew 6.5' Box w/ 4WD. Powered by a 5.0L V8
MSRP
$58,645
Invoice Price
$54,539
Destination Fee
$1,495
Holdback
$1,759
Dealer Cost
$54,275
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2019 F-150 - Trim: Limited SuperCrew 5.5' Box w/ 4WD. Powered by a 3.5L V6. Transmission: Auto w/10-Spd. Horsepower: 450 @ 5000 RPM. Torque: 510 @ 3500 RPM
MSRP
$70,560
Invoice Price
$65,621
Destination Fee
$1,495
Holdback
$2,117
Dealer Cost
$64,999
Find the Best Price
Price Tip:
To avoid overpaying on a new Ford F-150, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Ford Price Guides::
Ford F-150 Overview:

It's no secret that the F-150 is one of the most popular trucks in the United States because of its capability, versatility, and reliability. So whether you need a work truck, fleet vehicle, or simply a daily driver, the 2019 Ford F-150 4WD comes in a variety of trims to fit your needs.

What's New for 2019?

New for this year is a powerful optional 3.0-liter V6 engine that now gives buyers six engines to choose from. The Limited and Raptor trims now come standard with the high-output 3.5-liter V6 engine and a 36-gallon fuel tank. For improved safety across the trims, forward collision warning and automatic emergency braking are now standard.

Styling

The 2019 Ford F-150 4WD has a straightforward design that still lets you know that it is a truck. It has a wide variety of attractive grilles, large headlights, and an expansive tailgate. Sport options feature a honeycomb grille while the King Ranch and Limited trims have elegant chrome grilles. Despite being a truck, the body has an aerodynamic design.

So what sets the trims apart? The work trucks primarily feature black-plastic trim while the higher end models have plenty of chrome accents. Lariat models have a large F-150 logo on the tailgate, while the other trims have a metallic inset logo.

Inside, the cabin is far removed from its legacy utilitarian layout. The fleet lineup has a basic dash that is easy to clean and very durable. The higher trims take a major step up and include large consoles and touchscreens, leather, and wood trim. The cabin in these trims has a user-friendly layout with large controls and dials to control many functions that other vehicles have integrated into the touchscreen.

Available Trims and Equipment

The 2019 Ford F-150 4WD base Xl trim comes well-equipped with plenty of standard equipment. It has a pre-wired trailer connection and a trailer sway control system to improve towing safety. The driver information display and the 4.2-inch infotainment screen provide essential information and control of a variety of systems. A manual tilt-and-telescoping steering wheel can be adjusted to fit drivers of basically all sizes. The cabin has durable vinyl flooring and cloth upholstery.

For buyers that desire more features, the 101A package adds the latest in technology such as Bluetooth and smartphone integration for Apple and Android. It also adds power locks, mirrors, windows, and a tailgate. To tackle the toughest terrain, the FX4 Off-Road package is also available. The 101A package also adds a host of other optional equipment that is standard on higher trims.

The 2019 Ford F-150 4Wd XLT model takes a major step up from the XL and includes many of the features from the 101A package as standard equipment. For an eye-catching appeal, it adds chrome bumpers and exterior accents. For added comfort, the driver and passenger seats feature lumbar adjustments. The FordPass Wi-Fi system allows the connection of up to 10 devices while adding an additional USB port. The optional Mid 301A package adds plenty of other convenience features to include heated exterior mirrors and power-adjustable pedals. The optional Luxury 302A package adds luxury equipment such as remote start and power-adjustable heated front seats.

The 2019 Ford F-150 4WD Lariat trim comes standard with many of the features from the Luxury 302A package. It also improves styling by stepping up to 18-inch alloy wheels. The keyless entry and ignition eliminate the need for a key. No matter who is driving, the driver's seat memory settings will maintain your ideal seating position. The optional Mid 501A and Luxury 502A packages upgrade to a host of features such as an 11-speaker HD radio, remote tailgate release, and LED headlights and foglights.

The King Ranch includes a massive 5.0-liter V8 engine and includes most of the features from the Luxury 502A package. It also has a western themed design inside and out.

The Platinum trim upgrades to 20-inch wheels for improved in styling and stability. It also features power-deployable running boards. The cabin has elegant wood and aluminum trim.

The top of the line Limited steps up to the high-performance 3.5-liter V6 engine and a 36-gallon fuel tank. It also features 22-inch wheels and upgraded leather upholstery and other unique styling accents.

The 2019 Ford F-150 4WD Raptor is designed for off-road use. It features the same engine as the Limited. It has unique styling that separates it from the other models. It shares many of the features from the Lariat and XLT models, but it has a reinforced frame and special four-wheel drive system. It also has an upgraded suspension and fender flares.

Safety

The 2019 Ford F-150 4WD is an extremely safe truck. The federal National Highway Traffic Safety Administration(NHTSA) awarded it a five out of five stars overall rating. The private Insurance Institute for Highway Safety(IIHS) gave the F-150 its highest overall rating of "Good". The F-150 comes standard with a full complement of airbags. It also features a host of standard and optional safety aids such as forward collision mitigation, blind-spot monitoring, automatic emergency braking, and adaptive cruise. Automatic headlights ensure proper lighting during all driving conditions without blinding other drivers.

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

  • Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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