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2016 Toyota 4Runner Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota 4Runner price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 4Runner SR5 4 door 4x2 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 22 MPG)
MSRP
$34,010
Invoice Price
$31,289
Destination Fee
$940
Holdback
$680
Dealer Cost
$31,549
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2016 4Runner SR5 4 door 4x4 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 21 MPG)
MSRP
$35,885
Invoice Price
$33,014
Destination Fee
$940
Holdback
$718
Dealer Cost
$33,236
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2016 4Runner SR5 Premium 4 door 4x2 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 22 MPG)
MSRP
$36,690
Invoice Price
$33,754
Destination Fee
$940
Holdback
$734
Dealer Cost
$33,960
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2016 4Runner Trail 4 door 4x4 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 21 MPG)
MSRP
$36,915
Invoice Price
$33,962
Destination Fee
$940
Holdback
$738
Dealer Cost
$34,164
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2016 4Runner SR5 Premium 4 door 4x4 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 21 MPG)
MSRP
$38,565
Invoice Price
$35,479
Destination Fee
$940
Holdback
$771
Dealer Cost
$35,648
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2016 4Runner Trail Premium 4 door 4x4 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 21 MPG)
MSRP
$39,595
Invoice Price
$36,427
Destination Fee
$940
Holdback
$792
Dealer Cost
$36,575
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2016 4Runner TRD Pro 4 door 4x4 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 21 MPG)
MSRP
$41,850
Invoice Price
$38,502
Destination Fee
$940
Holdback
$837
Dealer Cost
$38,605
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2016 4Runner Limited 4 door 4x2 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 22 MPG)
MSRP
$42,325
Invoice Price
$38,939
Destination Fee
$940
Holdback
$847
Dealer Cost
$39,033
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2016 4Runner Limited 4 door 4x4 w/ 270 horsepower, V-6 - 4.0L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 17 MPG - Highway 21 MPG)
MSRP
$44,360
Invoice Price
$40,810
Destination Fee
$940
Holdback
$887
Dealer Cost
$40,863
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Price Tip:
To avoid overpaying on a new Toyota 4Runner, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota 4Runner Overview:
About the 2016 Toyota 4Runner
The 2016 Toyota 4Runner is one of the entries of the nameplate’s fourth generation of production. Since its debut in 1984, the 4Runner has flourished from a truck-based vehicle to one of the more recognizable SUVs in a fiercely competitive segment. The 2016 Toyota 4Runner is available in four trims: SR5, Trail, Limited, and TRD Pro.

Arriving at the tail end of the vehicle’s fourth production cycle, the 2016 4Runner has some minor updates. Cell phone navigation is added to the standard Entune multimedia system. Plus, the towing capacity of the SUV is slightly increased. Apart from that, though, the 2016 model is a carryover from the previous year. 

Powering the 2016 4Runner is a huge, 4.0-liter 24-valve V6 engine with 270 horsepower and 278 foot-pounds of torque. The engine is mated to a 5-speed automatic transmission, which is electronically controlled for promoting a smoother driving experience. The gearbox includes a sequential shift mode to mimic the feel of a manual transmission and consequently give you more driving control. The SR5 and Limited trims use a rear-wheel drivetrain, while four-wheel drive is standard on the Trail and TRD Pro. 

Because of the varied powertrains, highway fuel economy slightly differs between trims. The SR5 and Limited trims offer an EPA estimation of 17/22 mpg. On the other hand, the Trail and TRD Pro are rated at 17/21 mpg. Although automotive writers point out less-than-perfect handling and driving dynamics, the 2016 4Runner is considered one of the better off-road SUVs in the market.

How to Calculate The Dealer Cost of a Toyota 4Runner

Formula for Calculating Dealer Cost:

  • Example: Base Toyota 4Runner invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota 4Runner Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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