Car Buying Strategies

2023 Toyota Sequoia Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Sequoia Pricing for the SR5, TRD, Limited, Nightshade, Platinum and TRD Pro Trims

2023 Sequoia - Trim: SR5 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$58,300
Invoice Price
$53,054
Destination Fee
$1,595
Holdback
$1,166
Dealer Cost
$53,483
Find the Best Price
2023 Sequoia - Trim: SR5 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$61,300
Invoice Price
$55,784
Destination Fee
$1,595
Holdback
$1,226
Dealer Cost
$56,153
Find the Best Price
2023 Sequoia - Trim: Limited 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$64,700
Invoice Price
$58,878
Destination Fee
$1,595
Holdback
$1,294
Dealer Cost
$59,179
Find the Best Price
2023 Sequoia - Trim: Limited 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$67,700
Invoice Price
$61,608
Destination Fee
$1,595
Holdback
$1,354
Dealer Cost
$61,849
Find the Best Price
2023 Sequoia - Trim: Platinum 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$70,900
Invoice Price
$64,520
Destination Fee
$1,595
Holdback
$1,418
Dealer Cost
$64,697
Find the Best Price
2023 Sequoia - Trim: Platinum 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$73,900
Invoice Price
$67,250
Destination Fee
$1,595
Holdback
$1,478
Dealer Cost
$67,367
Find the Best Price
2023 Sequoia - Trim: Capstone 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$75,300
Invoice Price
$68,524
Destination Fee
$1,595
Holdback
$1,506
Dealer Cost
$68,613
Find the Best Price
2023 Sequoia - Trim: TRD Pro 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$76,000
Invoice Price
$69,161
Destination Fee
$1,595
Holdback
$1,520
Dealer Cost
$69,236
Find the Best Price
2023 Sequoia - Trim: Capstone 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
MSRP
$78,300
Invoice Price
$71,254
Destination Fee
$1,595
Holdback
$1,566
Dealer Cost
$71,283
Find the Best Price
Price Tip:

To find the best possible price on a new Toyota Sequoia, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Suspension Options
Load-Leveling Rear Air Suspension
Capstone RWD$1,045
Capstone 4WD$1,045
Limited RWDNA
Limited 4WDNA
Platinum RWD$1,045
Platinum 4WD$1,045
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Other Options
Capstone Package with Power Tow Mirrors
Capstone RWD$290
Capstone 4WD$290
Limited RWDNA
Limited 4WDNA
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Power Extending Tow Mirrors
Capstone RWDNA
Capstone 4WDNA
Limited RWD$290
Limited 4WD$290
Platinum RWD$290
Platinum 4WD$290
SR5 RWD$290
SR5 4WD$290
TRD Pro 4WD$290
Auto-Leveling Headlights
Capstone RWDNA
Capstone 4WDNA
Limited RWD$195
Limited 4WD$195
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Panoramic Roof
Capstone RWDNA
Capstone 4WDNA
Limited RWD$500
Limited 4WD$500
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WD$500
Head-Up Display (HUD)
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWD$600
Platinum 4WD$600
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Power Running Boards
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWD$1,005
Platinum 4WD$1,005
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Heated Leather Steering Wheel
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWDNA
Platinum 4WDNA
SR5 RWD$150
SR5 4WD$150
TRD Pro 4WDNA
Exterior Paint Options
Special Color
Capstone RWD$425
Capstone 4WD$425
Limited RWD$425
Limited 4WD$425
Platinum RWD$425
Platinum 4WD$425
SR5 RWD$425
SR5 4WD$425
TRD Pro 4WD$425
Audio Options
Premium JBL Audio
Capstone RWDNA
Capstone 4WDNA
Limited RWD$720
Limited 4WD$720
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Package Options
Tow Tech Package
Capstone RWDNA
Capstone 4WDNA
Limited RWD$200
Limited 4WD$200
Platinum RWDNA
Platinum 4WDNA
SR5 RWD$200
SR5 4WD$200
TRD Pro 4WDNA
TRD Off-Road Package
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WD$470
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WD$1,750
TRD Pro 4WDNA
TRD Sport Package
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWDNA
Platinum 4WDNA
SR5 RWD$2,195
SR5 4WD$2,195
TRD Pro 4WDNA
SR5 Premium Package
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWDNA
Platinum 4WDNA
SR5 RWD$2,635
SR5 4WD$2,635
TRD Pro 4WDNA
Specifications
Base Price
Capstone RWD$75,300
Capstone 4WD$78,300
Limited RWD$64,700
Limited 4WD$67,700
Platinum RWD$70,900
Platinum 4WD$73,900
SR5 RWD$58,300
SR5 4WD$61,300
TRD Pro 4WD$76,000
Drive
Capstone RWDRWD
Capstone 4WD4WD
Limited RWDRWD
Limited 4WD4WD
Platinum RWDRWD
Platinum 4WD4WD
SR5 RWDRWD
SR5 4WD4WD
TRD Pro 4WD4WD
Bodystyle
Capstone RWDSUV
Capstone 4WDSUV
Limited RWDSUV
Limited 4WDSUV
Platinum RWDSUV
Platinum 4WDSUV
SR5 RWDSUV
SR5 4WDSUV
TRD Pro 4WDSUV
Doors
Capstone RWD5
Capstone 4WD5
Limited RWD5
Limited 4WD5
Platinum RWD5
Platinum 4WD5
SR5 RWD5
SR5 4WD5
TRD Pro 4WD5
Height
Capstone RWD74.2
Capstone 4WD74.5
Limited RWD74.2
Limited 4WD74.6
Platinum RWD74.2
Platinum 4WD74.5
SR5 RWD74.5
SR5 4WD74.2
TRD Pro 4WD77.7
Length
Capstone RWD208.1
Capstone 4WD208.1
Limited RWD208.1
Limited 4WD208.1
Platinum RWD208.1
Platinum 4WD208.1
SR5 RWD208.1
SR5 4WD208.1
TRD Pro 4WD208.1
Wheelbase
Capstone RWD122
Capstone 4WD122
Limited RWD122
Limited 4WD122
Platinum RWD122
Platinum 4WD122
SR5 RWD122
SR5 4WD122
TRD Pro 4WD122
Width
Capstone RWD79.8
Capstone 4WD79.8
Limited RWD79.8
Limited 4WD79.8
Platinum RWD79.8
Platinum 4WD79.8
SR5 RWD79.8
SR5 4WD79.8
TRD Pro 4WD79.8
Cargo Volume
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Seating Capacity
Capstone RWD7
Capstone 4WD7
Limited RWD8
Limited 4WD8
Platinum RWD7
Platinum 4WD7
SR5 RWD8
SR5 4WD8
TRD Pro 4WD7
Front Head Room
Capstone RWD39.3
Capstone 4WD39.3
Limited RWD39.2
Limited 4WD39.2
Platinum RWD39.3
Platinum 4WD39.3
SR5 RWD39.2
SR5 4WD39.2
TRD Pro 4WD39.2
Center Head Room
Capstone RWD37.5
Capstone 4WD37.5
Limited RWD38.4
Limited 4WD38.4
Platinum RWD37.5
Platinum 4WD37.5
SR5 RWD38.4
SR5 4WD38.4
TRD Pro 4WD38.4
Front Leg Room
Capstone RWD41.2
Capstone 4WD41.2
Limited RWD41.2
Limited 4WD41.2
Platinum RWD41.2
Platinum 4WD41.2
SR5 RWD41.2
SR5 4WD41.2
TRD Pro 4WD41.2
Center Leg Room
Capstone RWD39.2
Capstone 4WD39.2
Limited RWD39.2
Limited 4WD39.2
Platinum RWD39.2
Platinum 4WD39.2
SR5 RWD39.2
SR5 4WD39.2
TRD Pro 4WD39.2
Front Shoulder Room
Capstone RWD65
Capstone 4WD65
Limited RWD65
Limited 4WD65
Platinum RWD65
Platinum 4WD65
SR5 RWD65
SR5 4WD65
TRD Pro 4WD65
Center Shoulder Room
Capstone RWD61.8
Capstone 4WD61.8
Limited RWD61.8
Limited 4WD61.8
Platinum RWD61.8
Platinum 4WD61.8
SR5 RWD61.8
SR5 4WD61.8
TRD Pro 4WD61.8
Interior Volume
Capstone RWDNA
Capstone 4WDNA
Limited RWDNA
Limited 4WDNA
Platinum RWDNA
Platinum 4WDNA
SR5 RWDNA
SR5 4WDNA
TRD Pro 4WDNA
Fuel Tank Capacity
Capstone RWD22.5
Capstone 4WD22.5
Limited RWD22.5
Limited 4WD22.5
Platinum RWD22.5
Platinum 4WD22.5
SR5 RWD22.5
SR5 4WD22.5
TRD Pro 4WD22.5
Engine Type
Capstone RWDGas/Electric
Capstone 4WDGas/Electric
Limited RWDGas/Electric
Limited 4WDGas/Electric
Platinum RWDGas/Electric
Platinum 4WDGas/Electric
SR5 RWDGas/Electric
SR5 4WDGas/Electric
TRD Pro 4WDGas/Electric
Engine Size
Capstone RWD3.4
Capstone 4WD3.4
Limited RWD3.4
Limited 4WD3.4
Platinum RWD3.4
Platinum 4WD3.4
SR5 RWD3.4
SR5 4WD3.4
TRD Pro 4WD3.4
Cylinders
Capstone RWD6
Capstone 4WD6
Limited RWD6
Limited 4WD6
Platinum RWD6
Platinum 4WD6
SR5 RWD6
SR5 4WD6
TRD Pro 4WD6
Camshaft
Capstone RWDDOHC
Capstone 4WDDOHC
Limited RWDDOHC
Limited 4WDDOHC
Platinum RWDDOHC
Platinum 4WDDOHC
SR5 RWDDOHC
SR5 4WDDOHC
TRD Pro 4WDDOHC
Compression Ratio
Capstone RWD10.4:1
Capstone 4WD10.4:1
Limited RWD10.4:1
Limited 4WD10.4:1
Platinum RWD10.4:1
Platinum 4WD10.4:1
SR5 RWD10.4:1
SR5 4WD10.4:1
TRD Pro 4WD10.4:1
Horsepower
Capstone RWD437
Capstone 4WD437
Limited RWD437
Limited 4WD437
Platinum RWD437
Platinum 4WD437
SR5 RWD437
SR5 4WD437
TRD Pro 4WD437
Torque
Capstone RWD583
Capstone 4WD583
Limited RWD583
Limited 4WD583
Platinum RWD583
Platinum 4WD583
SR5 RWD583
SR5 4WD583
TRD Pro 4WD583
Fuel Type
Capstone RWDUnleaded
Capstone 4WDUnleaded
Limited RWDUnleaded
Limited 4WDUnleaded
Platinum RWDUnleaded
Platinum 4WDUnleaded
SR5 RWDUnleaded
SR5 4WDUnleaded
TRD Pro 4WDUnleaded
Estimated MPG City
Capstone RWD21
Capstone 4WD19
Limited RWD21
Limited 4WD19
Platinum RWD21
Platinum 4WD19
SR5 RWD21
SR5 4WD19
TRD Pro 4WD19
Estimated MPG Highway
Capstone RWD24
Capstone 4WD22
Limited RWD24
Limited 4WD22
Platinum RWD24
Platinum 4WD22
SR5 RWD24
SR5 4WD22
TRD Pro 4WD22
Towing
Capstone RWD9280
Capstone 4WD8980
Limited RWD9300
Limited 4WD9020
Platinum RWD9310
Platinum 4WD9010
SR5 RWD9520
SR5 4WD9120
TRD Pro 4WD9020
GVWR (Gross Vehicle Weight Rating)
Capstone RWD7375
Capstone 4WD7560
Limited RWD7420
Limited 4WD7615
Platinum RWD7375
Platinum 4WD7560
SR5 RWD7350
SR5 4WD7585
TRD Pro 4WD7585
Payload
Capstone RWD1485
Capstone 4WD1375
Limited RWD1565
Limited 4WD1485
Platinum RWD1520
Platinum 4WD1410
SR5 RWD1730
SR5 4WD1555
TRD Pro 4WD1435
Curb Weight
Capstone RWD5890
Capstone 4WD6185
Limited RWD5855
Limited 4WD6130
Platinum RWD5855
Platinum 4WD6150
SR5 RWD5620
SR5 4WD6030
TRD Pro 4WD6150
Transmission
Capstone RWDAutomatic
Capstone 4WDAutomatic
Limited RWDAutomatic
Limited 4WDAutomatic
Platinum RWDAutomatic
Platinum 4WDAutomatic
SR5 RWDAutomatic
SR5 4WDAutomatic
TRD Pro 4WDAutomatic

How to Calculate The Dealer Cost of a Toyota Sequoia

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Sequoia invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Sequoia MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.



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