2023 Toyota Sequoia Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
The Toyota Sequoia Price Guide Below Includes:
- The Toyota Sequoia pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
- Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Toyota Sequoia Pricing for the SR5, TRD, Limited, Nightshade, Platinum and TRD Pro Trims
2023 Sequoia - Trim: SR5 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: SR5 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: Limited 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: Limited 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: Platinum 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: Platinum 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: Capstone 5-Door SUV. RWD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: TRD Pro 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
2023 Sequoia - Trim: Capstone 5-Door SUV. 4WD Powertrain: 3.4 L, 6 CYL, Gas/Electric Powered, Automatic.
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Suspension Options |
| Load-Leveling Rear Air Suspension |
| Capstone RWD | $1,045 |
| Capstone 4WD | $1,045 |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | $1,045 |
| Platinum 4WD | $1,045 |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Other Options |
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| Capstone Package with Power Tow Mirrors |
| Capstone RWD | $290 |
| Capstone 4WD | $290 |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Power Extending Tow Mirrors |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | $290 |
| Limited 4WD | $290 |
| Platinum RWD | $290 |
| Platinum 4WD | $290 |
| SR5 RWD | $290 |
| SR5 4WD | $290 |
| TRD Pro 4WD | $290 |
| Auto-Leveling Headlights |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | $195 |
| Limited 4WD | $195 |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Panoramic Roof |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | $500 |
| Limited 4WD | $500 |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | $500 |
| Head-Up Display (HUD) |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | $600 |
| Platinum 4WD | $600 |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Power Running Boards |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | $1,005 |
| Platinum 4WD | $1,005 |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Heated Leather Steering Wheel |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | $150 |
| SR5 4WD | $150 |
| TRD Pro 4WD | NA |
| Exterior Paint Options |
| Special Color |
| Capstone RWD | $425 |
| Capstone 4WD | $425 |
| Limited RWD | $425 |
| Limited 4WD | $425 |
| Platinum RWD | $425 |
| Platinum 4WD | $425 |
| SR5 RWD | $425 |
| SR5 4WD | $425 |
| TRD Pro 4WD | $425 |
| Audio Options |
| Premium JBL Audio |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | $720 |
| Limited 4WD | $720 |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Package Options |
| Tow Tech Package |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | $200 |
| Limited 4WD | $200 |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | $200 |
| SR5 4WD | $200 |
| TRD Pro 4WD | NA |
| TRD Off-Road Package |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | $470 |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | $1,750 |
| TRD Pro 4WD | NA |
| TRD Sport Package |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | $2,195 |
| SR5 4WD | $2,195 |
| TRD Pro 4WD | NA |
| SR5 Premium Package |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | $2,635 |
| SR5 4WD | $2,635 |
| TRD Pro 4WD | NA |
| Specifications |
| Base Price |
| Capstone RWD | $75,300 |
| Capstone 4WD | $78,300 |
| Limited RWD | $64,700 |
| Limited 4WD | $67,700 |
| Platinum RWD | $70,900 |
| Platinum 4WD | $73,900 |
| SR5 RWD | $58,300 |
| SR5 4WD | $61,300 |
| TRD Pro 4WD | $76,000 |
| Drive |
| Capstone RWD | RWD |
| Capstone 4WD | 4WD |
| Limited RWD | RWD |
| Limited 4WD | 4WD |
| Platinum RWD | RWD |
| Platinum 4WD | 4WD |
| SR5 RWD | RWD |
| SR5 4WD | 4WD |
| TRD Pro 4WD | 4WD |
| Bodystyle |
| Capstone RWD | SUV |
| Capstone 4WD | SUV |
| Limited RWD | SUV |
| Limited 4WD | SUV |
| Platinum RWD | SUV |
| Platinum 4WD | SUV |
| SR5 RWD | SUV |
| SR5 4WD | SUV |
| TRD Pro 4WD | SUV |
| Doors |
| Capstone RWD | 5 |
| Capstone 4WD | 5 |
| Limited RWD | 5 |
| Limited 4WD | 5 |
| Platinum RWD | 5 |
| Platinum 4WD | 5 |
| SR5 RWD | 5 |
| SR5 4WD | 5 |
| TRD Pro 4WD | 5 |
| Height |
| Capstone RWD | 74.2 |
| Capstone 4WD | 74.5 |
| Limited RWD | 74.2 |
| Limited 4WD | 74.6 |
| Platinum RWD | 74.2 |
| Platinum 4WD | 74.5 |
| SR5 RWD | 74.5 |
| SR5 4WD | 74.2 |
| TRD Pro 4WD | 77.7 |
| Length |
| Capstone RWD | 208.1 |
| Capstone 4WD | 208.1 |
| Limited RWD | 208.1 |
| Limited 4WD | 208.1 |
| Platinum RWD | 208.1 |
| Platinum 4WD | 208.1 |
| SR5 RWD | 208.1 |
| SR5 4WD | 208.1 |
| TRD Pro 4WD | 208.1 |
| Wheelbase |
| Capstone RWD | 122 |
| Capstone 4WD | 122 |
| Limited RWD | 122 |
| Limited 4WD | 122 |
| Platinum RWD | 122 |
| Platinum 4WD | 122 |
| SR5 RWD | 122 |
| SR5 4WD | 122 |
| TRD Pro 4WD | 122 |
| Width |
| Capstone RWD | 79.8 |
| Capstone 4WD | 79.8 |
| Limited RWD | 79.8 |
| Limited 4WD | 79.8 |
| Platinum RWD | 79.8 |
| Platinum 4WD | 79.8 |
| SR5 RWD | 79.8 |
| SR5 4WD | 79.8 |
| TRD Pro 4WD | 79.8 |
| Cargo Volume |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Seating Capacity |
| Capstone RWD | 7 |
| Capstone 4WD | 7 |
| Limited RWD | 8 |
| Limited 4WD | 8 |
| Platinum RWD | 7 |
| Platinum 4WD | 7 |
| SR5 RWD | 8 |
| SR5 4WD | 8 |
| TRD Pro 4WD | 7 |
| Front Head Room |
| Capstone RWD | 39.3 |
| Capstone 4WD | 39.3 |
| Limited RWD | 39.2 |
| Limited 4WD | 39.2 |
| Platinum RWD | 39.3 |
| Platinum 4WD | 39.3 |
| SR5 RWD | 39.2 |
| SR5 4WD | 39.2 |
| TRD Pro 4WD | 39.2 |
| Center Head Room |
| Capstone RWD | 37.5 |
| Capstone 4WD | 37.5 |
| Limited RWD | 38.4 |
| Limited 4WD | 38.4 |
| Platinum RWD | 37.5 |
| Platinum 4WD | 37.5 |
| SR5 RWD | 38.4 |
| SR5 4WD | 38.4 |
| TRD Pro 4WD | 38.4 |
| Front Leg Room |
| Capstone RWD | 41.2 |
| Capstone 4WD | 41.2 |
| Limited RWD | 41.2 |
| Limited 4WD | 41.2 |
| Platinum RWD | 41.2 |
| Platinum 4WD | 41.2 |
| SR5 RWD | 41.2 |
| SR5 4WD | 41.2 |
| TRD Pro 4WD | 41.2 |
| Center Leg Room |
| Capstone RWD | 39.2 |
| Capstone 4WD | 39.2 |
| Limited RWD | 39.2 |
| Limited 4WD | 39.2 |
| Platinum RWD | 39.2 |
| Platinum 4WD | 39.2 |
| SR5 RWD | 39.2 |
| SR5 4WD | 39.2 |
| TRD Pro 4WD | 39.2 |
| Front Shoulder Room |
| Capstone RWD | 65 |
| Capstone 4WD | 65 |
| Limited RWD | 65 |
| Limited 4WD | 65 |
| Platinum RWD | 65 |
| Platinum 4WD | 65 |
| SR5 RWD | 65 |
| SR5 4WD | 65 |
| TRD Pro 4WD | 65 |
| Center Shoulder Room |
| Capstone RWD | 61.8 |
| Capstone 4WD | 61.8 |
| Limited RWD | 61.8 |
| Limited 4WD | 61.8 |
| Platinum RWD | 61.8 |
| Platinum 4WD | 61.8 |
| SR5 RWD | 61.8 |
| SR5 4WD | 61.8 |
| TRD Pro 4WD | 61.8 |
| Interior Volume |
| Capstone RWD | NA |
| Capstone 4WD | NA |
| Limited RWD | NA |
| Limited 4WD | NA |
| Platinum RWD | NA |
| Platinum 4WD | NA |
| SR5 RWD | NA |
| SR5 4WD | NA |
| TRD Pro 4WD | NA |
| Fuel Tank Capacity |
| Capstone RWD | 22.5 |
| Capstone 4WD | 22.5 |
| Limited RWD | 22.5 |
| Limited 4WD | 22.5 |
| Platinum RWD | 22.5 |
| Platinum 4WD | 22.5 |
| SR5 RWD | 22.5 |
| SR5 4WD | 22.5 |
| TRD Pro 4WD | 22.5 |
| Engine Type |
| Capstone RWD | Gas/Electric |
| Capstone 4WD | Gas/Electric |
| Limited RWD | Gas/Electric |
| Limited 4WD | Gas/Electric |
| Platinum RWD | Gas/Electric |
| Platinum 4WD | Gas/Electric |
| SR5 RWD | Gas/Electric |
| SR5 4WD | Gas/Electric |
| TRD Pro 4WD | Gas/Electric |
| Engine Size |
| Capstone RWD | 3.4 |
| Capstone 4WD | 3.4 |
| Limited RWD | 3.4 |
| Limited 4WD | 3.4 |
| Platinum RWD | 3.4 |
| Platinum 4WD | 3.4 |
| SR5 RWD | 3.4 |
| SR5 4WD | 3.4 |
| TRD Pro 4WD | 3.4 |
| Cylinders |
| Capstone RWD | 6 |
| Capstone 4WD | 6 |
| Limited RWD | 6 |
| Limited 4WD | 6 |
| Platinum RWD | 6 |
| Platinum 4WD | 6 |
| SR5 RWD | 6 |
| SR5 4WD | 6 |
| TRD Pro 4WD | 6 |
| Camshaft |
| Capstone RWD | DOHC |
| Capstone 4WD | DOHC |
| Limited RWD | DOHC |
| Limited 4WD | DOHC |
| Platinum RWD | DOHC |
| Platinum 4WD | DOHC |
| SR5 RWD | DOHC |
| SR5 4WD | DOHC |
| TRD Pro 4WD | DOHC |
| Compression Ratio |
| Capstone RWD | 10.4:1 |
| Capstone 4WD | 10.4:1 |
| Limited RWD | 10.4:1 |
| Limited 4WD | 10.4:1 |
| Platinum RWD | 10.4:1 |
| Platinum 4WD | 10.4:1 |
| SR5 RWD | 10.4:1 |
| SR5 4WD | 10.4:1 |
| TRD Pro 4WD | 10.4:1 |
| Horsepower |
| Capstone RWD | 437 |
| Capstone 4WD | 437 |
| Limited RWD | 437 |
| Limited 4WD | 437 |
| Platinum RWD | 437 |
| Platinum 4WD | 437 |
| SR5 RWD | 437 |
| SR5 4WD | 437 |
| TRD Pro 4WD | 437 |
| Torque |
| Capstone RWD | 583 |
| Capstone 4WD | 583 |
| Limited RWD | 583 |
| Limited 4WD | 583 |
| Platinum RWD | 583 |
| Platinum 4WD | 583 |
| SR5 RWD | 583 |
| SR5 4WD | 583 |
| TRD Pro 4WD | 583 |
| Fuel Type |
| Capstone RWD | Unleaded |
| Capstone 4WD | Unleaded |
| Limited RWD | Unleaded |
| Limited 4WD | Unleaded |
| Platinum RWD | Unleaded |
| Platinum 4WD | Unleaded |
| SR5 RWD | Unleaded |
| SR5 4WD | Unleaded |
| TRD Pro 4WD | Unleaded |
| Estimated MPG City |
| Capstone RWD | 21 |
| Capstone 4WD | 19 |
| Limited RWD | 21 |
| Limited 4WD | 19 |
| Platinum RWD | 21 |
| Platinum 4WD | 19 |
| SR5 RWD | 21 |
| SR5 4WD | 19 |
| TRD Pro 4WD | 19 |
| Estimated MPG Highway |
| Capstone RWD | 24 |
| Capstone 4WD | 22 |
| Limited RWD | 24 |
| Limited 4WD | 22 |
| Platinum RWD | 24 |
| Platinum 4WD | 22 |
| SR5 RWD | 24 |
| SR5 4WD | 22 |
| TRD Pro 4WD | 22 |
| Towing |
| Capstone RWD | 9280 |
| Capstone 4WD | 8980 |
| Limited RWD | 9300 |
| Limited 4WD | 9020 |
| Platinum RWD | 9310 |
| Platinum 4WD | 9010 |
| SR5 RWD | 9520 |
| SR5 4WD | 9120 |
| TRD Pro 4WD | 9020 |
| GVWR (Gross Vehicle Weight Rating) |
| Capstone RWD | 7375 |
| Capstone 4WD | 7560 |
| Limited RWD | 7420 |
| Limited 4WD | 7615 |
| Platinum RWD | 7375 |
| Platinum 4WD | 7560 |
| SR5 RWD | 7350 |
| SR5 4WD | 7585 |
| TRD Pro 4WD | 7585 |
| Payload |
| Capstone RWD | 1485 |
| Capstone 4WD | 1375 |
| Limited RWD | 1565 |
| Limited 4WD | 1485 |
| Platinum RWD | 1520 |
| Platinum 4WD | 1410 |
| SR5 RWD | 1730 |
| SR5 4WD | 1555 |
| TRD Pro 4WD | 1435 |
| Curb Weight |
| Capstone RWD | 5890 |
| Capstone 4WD | 6185 |
| Limited RWD | 5855 |
| Limited 4WD | 6130 |
| Platinum RWD | 5855 |
| Platinum 4WD | 6150 |
| SR5 RWD | 5620 |
| SR5 4WD | 6030 |
| TRD Pro 4WD | 6150 |
| Transmission |
| Capstone RWD | Automatic |
| Capstone 4WD | Automatic |
| Limited RWD | Automatic |
| Limited 4WD | Automatic |
| Platinum RWD | Automatic |
| Platinum 4WD | Automatic |
| SR5 RWD | Automatic |
| SR5 4WD | Automatic |
| TRD Pro 4WD | Automatic |
How to Calculate The Dealer Cost of a Toyota Sequoia
Formula for Calculating Dealer Cost:
- Example: Base Toyota Sequoia invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Toyota Sequoia MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
