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2017, 2018 Toyota Sequoia Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Sequoia pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Sequoia Prices - How Much is a Toyota Sequoia?

2017 Prices
2018 Prices
2017 Sequoia SR5 5-Door Rear Wheel Drive Sport Utility Auto Transmission w/ 5.7L Gas Engine - 8 Cylinders
MSRP
$45,560
Invoice Price
$41,460
Destination Fee
$1,095
Holdback
$911
Dealer Cost
$41,644
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2017 Sequoia Prices: FFV SR5 5-Door 4WD Sport Utility Auto Transmission w/ 5.7L Gas Engine - 8 Cylinders
MSRP
$48,785
Invoice Price
$44,395
Destination Fee
$1,095
Holdback
$976
Dealer Cost
$44,514
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2017 Sequoia Prices: Limited 5-Door Rear Wheel Drive Sport Utility Auto Transmission w/ 5.7L Gas Engine - 8 Cylinders
MSRP
$54,350
Invoice Price
$49,459
Destination Fee
$1,095
Holdback
$1,087
Dealer Cost
$49,467
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2017 Sequoia Prices: FFV Limited 5-Door 4WD Sport Utility Auto Transmission w/ 5.7L Gas Engine - 8 Cylinders
MSRP
$57,575
Invoice Price
$52,395
Destination Fee
$1,095
Holdback
$1,152
Dealer Cost
$52,339
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2017 Sequoia Prices: Platinum 5-Door Rear Wheel Drive Sport Utility Auto Transmission w/ 5.7L Gas Engine - 8 Cylinders
MSRP
$62,090
Invoice Price
$56,501
Destination Fee
$1,095
Holdback
$1,242
Dealer Cost
$56,354
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2017 Sequoia Prices: Platinum 5-Door 4WD Sport Utility Auto Transmission w/ 5.7L Gas Engine - 8 Cylinders
MSRP
$65,315
Invoice Price
$59,437
Destination Fee
$1,095
Holdback
$1,306
Dealer Cost
$59,226
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2018 Sequoia SR5 (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 RWD
MSRP
$48,300
Invoice Price
$43,954
Destination Fee
$1,295
Holdback
$966
Dealer Cost
$44,283
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2018 Sequoia SR5 (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 4WD
MSRP
$51,525
Invoice Price
$46,889
Destination Fee
$1,295
Holdback
$1,031
Dealer Cost
$47,154
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2018 Sequoia SR5 FFV (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 4WD
MSRP
$51,525
Invoice Price
$46,889
Destination Fee
$1,295
Holdback
$1,031
Dealer Cost
$47,154
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2018 Sequoia Limited (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 RWD
MSRP
$56,795
Invoice Price
$51,684
Destination Fee
$1,295
Holdback
$1,136
Dealer Cost
$51,843
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2018 Sequoia Limited FFV (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 4WD
MSRP
$60,020
Invoice Price
$54,617
Destination Fee
$1,295
Holdback
$1,200
Dealer Cost
$54,712
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2018 Sequoia Limited (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 4WD
MSRP
$60,020
Invoice Price
$54,617
Destination Fee
$1,295
Holdback
$1,200
Dealer Cost
$54,712
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2018 Sequoia Platinum (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 RWD
MSRP
$64,010
Invoice Price
$58,249
Destination Fee
$1,295
Holdback
$1,280
Dealer Cost
$58,264
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2018 Sequoia Platinum (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 4WD
MSRP
$67,235
Invoice Price
$61,184
Destination Fee
$1,295
Holdback
$1,345
Dealer Cost
$61,134
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2018 Sequoia Platinum FFV (Natl). Horse Power: 381 City, Hwy. MPG: 13 / 17 4WD
MSRP
$67,235
Invoice Price
$61,184
Destination Fee
$1,295
Holdback
$1,345
Dealer Cost
$61,134
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Sequoia, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Sequoia Overview:
The 2018 Toyota Sequoia is a classic large SUV that shares a platform and powertrain with the brand's Tundra pickup. Since its debut in 2001, the Sequoia has gone consumer and industry accolades for its powerful performance and spacious interior, not to mention its affordable price point. The 2018 Toyota Sequoia is one of the few large SUVs with an above average predicted reliability rating from J.D. Power and Associates. The Sequoia has undergone a refresh inside and out for the 2018 model year.

What's New for the 2018 Toyota Sequoia?

First up, the exterior of the truck-like Sequoia has been updated with LED headlights and daytime running lights on every trim, along with a distinctive grille for each model. Three new exterior colors have been introduced, along with exclusive new paint choices for the TRD Pro trim.

Inside, all trims have been upgraded with a 4.2-inch driver information display on the dash. Toyota Safety Sense, the brand's suite of high-tech driver assistance features. It warns you if you are swerving from your lane and if a pedestrian or obstacle is in your path. Safety Sense also includes upgraded cruise control and automatic high beams and emergency brakes.

Perhaps the biggest news for the 2018 Toyota Sequoia is the introduction of the all-new TRD Sport trim. Based on the SR5, the TRD Sport has unique exterior updates that include 20-inch wheels, metallic black mirror caps, special rear taillight covers, and model badging in black and chrome. Under the hood, it features a performance-tuned sport suspension. Inside, drivers will enjoy TRD badging and your choice of black fabric or leather upholstery.

Trims and Features

The three-row Sequoia accommodates seven passengers in the top two trims and eight passengers in the lower two trims, although the latter can be upgraded with second-row captain's chairs instead of a bench. The 2018 Toyota Sequoia has more cargo space than almost any other large SUV, including an incredible 120.1 cubic feet with both rows of seats folded flat.

The base model of the Sequoia (SR5) is equipped with plenty of passenger comforts, including three-zone automatic climate control and a moonroof. As for tech, the Entune infotainment system has a 6.1-inch touchscreen, Bluetooth and USB connectivity, Siri Eyes Free functionality, satellite radio, and navigation.

Next up is the new TRD Sport trim, which mirrors the SR5 besides the upgrades described above. Jump up to the Limited trim for leather upholstery, heated front seats, and a power-folding third-row. In the fully loaded Platinum trim, you'll enjoy amenities like a premium JBL sound system, a rear-seat Blu-Ray entertainment system, and a heated second row.

Performance

Under the hood, the 2018 Sequoia boasts a 5.7-liter V8 that provides an impressive 381 horses and 401 pound-feet of torque. It's paired with a six-speed automatic transmission. Rear-wheel drive is standard, with Toyota's all-wheel-drive system available as an upgrade. In addition to substantial speed and acceleration, the Sequoia boasts an above-average class towing capacity of 7,400 pounds (7,100 with all-wheel drive). Despite its formidable size, reviewers say it offers strong steering and sharp handling.

How to Calculate The Dealer Cost of a Toyota Sequoia

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Sequoia invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Sequoia MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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