Car Buying Strategies

2021 Toyota Sequoia Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Sequoia - Style: SR5 - 5 Dr SUV w/RWD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$50,100
Invoice Price
$45,592
Destination Fee
$1,365
Holdback
$1,002
Dealer Cost
$45,955
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2021 Sequoia - Style: TRD Sport - 5 Dr SUV w/RWD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$52,815
Invoice Price
$48,061
Destination Fee
$1,365
Holdback
$1,056
Dealer Cost
$48,370
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2021 Sequoia - Style: SR5 - 5 Dr SUV w/4WD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$53,325
Invoice Price
$48,527
Destination Fee
$1,365
Holdback
$1,067
Dealer Cost
$48,826
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2021 Sequoia - Style: TRD Sport - 5 Dr SUV w/4WD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$56,040
Invoice Price
$50,997
Destination Fee
$1,365
Holdback
$1,121
Dealer Cost
$51,241
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2021 Sequoia - Style: Limited - 5 Dr SUV w/RWD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$59,120
Invoice Price
$53,799
Destination Fee
$1,365
Holdback
$1,182
Dealer Cost
$53,982
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2021 Sequoia - Style: Nightshade Edition - 5 Dr SUV w/RWD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$60,120
Invoice Price
$54,709
Destination Fee
$1,365
Holdback
$1,202
Dealer Cost
$54,872
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2021 Sequoia - Style: Limited - 5 Dr SUV w/4WD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$62,345
Invoice Price
$56,734
Destination Fee
$1,365
Holdback
$1,247
Dealer Cost
$56,852
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2021 Sequoia - Style: Nightshade Edition - 5 Dr SUV w/4WD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$63,345
Invoice Price
$57,644
Destination Fee
$1,365
Holdback
$1,267
Dealer Cost
$57,742
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2021 Sequoia - Style: TRD Pro - 5 Dr SUV w/4WD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$64,225
Invoice Price
$58,445
Destination Fee
$1,365
Holdback
$1,285
Dealer Cost
$58,526
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2021 Sequoia - Style: Platinum - 5 Dr SUV w/RWD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$66,150
Invoice Price
$60,197
Destination Fee
$1,365
Holdback
$1,323
Dealer Cost
$60,239
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2021 Sequoia - Style: Platinum - 5 Dr SUV w/4WD. Powered by a 5.7 L, 8 Cylinder, Gas Engine w/Automatic Transmission
MSRP
$69,375
Invoice Price
$63,133
Destination Fee
$1,365
Holdback
$1,388
Dealer Cost
$63,111
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Price Tip:

To avoid overpaying on a new Toyota Sequoia, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Sequoia Overview:

As a full-size SUV, the 2021 Toyota Sequoia has much to offer. It has the space that many consumers are looking for, and it has a strong engine that can power its way through just about anything. These days, Toyotas are known for having a lot of technology built into them, and the Sequoia is a perfect example of how advanced components can be used to enhance the overall driving experience.

What's Different About the 2021 Model Year?

The only thing that's been changed about the Sequoia for 2021 is that it's now offered in a new trim. This trim is called Nightshade Special Edition, and it's basically an appearance package that enhances the Limited version. As its name suggests, the Nightshade has a lot of dark accents and a more aggressive aesthetic. It costs $1,000 more than the Limited.

Engine and Performance

Just because Toyotas are known for being practical vehicles doesn't mean they can't be fun to drive. The Sequoia has been built with a 5.7-liter V8 engine. It's a pretty capable component, being able to crank out 381 horsepower and 401 pound-feet of torque.

With these kinds of numbers, one would expect the Sequoia to be able to tow a lot. That's a good assumption. The Sequoia has a towing capacity of 7,400 pounds, rivaling what many pickup trucks have to offer in this department.

A rear-wheel drive system is what's standard on the 2021 Sequoia. With power being sent to the rear wheels, the SUV can handle itself well, especially when accelerating. With any of the Sequoia trims, a four-wheel-drive system is available. This system comes with a limited-slip center differential that can be locked into place. This allows the SUV to perform better when the roads are difficult to traverse. Note that the TRD Pro is only available with 4WD since it's built for those who like to push their boundaries and will likely face adverse conditions.

Trims

For 2021, there are six available trims. The SR5 is the most budget-friendly of the group. It can still satisfy a lot of people with its capability, size, and amenities. The TRD Sport is the next trim, and it has some special badging, some nicer features inside the cabin, and a more athletic feel. The Limited trim takes things a little further in regards to sophistication since it has leather seats, chrome interior accents, and a more comprehensive technology package.

The top half of the lineup consists of the Nightshade Special Edition, Platinum, and and TRD Pro trims. The Nightshade stands out with its black wheels and black leather seats. Above that is the Platinum, and there's a somewhat significant price jump here because the Platinum has perforated leather seats with heating and ventilation in the front along with a premium infotainment system. While the Platinum goes for sophistication, the TRD Pro is quite sporty and rugged. The TRD Pro has Rigid LED fog lights, advanced shocks, and unique TRD Pro wheels.

Size

The Toyota Sequoia can make a great first impression because of its strong and sturdy nature. It sits almost ten inches off the ground and has an overall length of 205 inches. When all of its rear seats are lowered, it has a maximum cargo capacity of 120 cubic feet. This isn't something that's too commonly found in the industry, and it's sure to be a selling point for the Sequoia.

Leg room is pretty generous in the Sequoia. In the front, there's 42.5 inches of leg room. Second-row passengers and even third-row passengers can stretch out with 40.9 and 35.3 inches of leg room, respectively. Most trims come with the option to either get a bench seat or captain's chairs in the middle row. With a bench seat, the SUV can hold eight passengers, and having the captain's chairs takes overall seating accommodations down to seven.

Safety

Equipped with Toyota Safety Sense P (TSS-P), the 2021 Sequoia can look out for problems on behalf of drivers. It can sense when frontal collisions are imminent and warn drivers, and it can even hit the brakes to reduce the likelihood of hitting another vehicle or pedestrian. The truck also has lane departure warning, advanced cruise control, and blind spot monitoring. Some other standard features are rear cross traffic alert and automatic high beams as well as a sonar system that can help drivers avoid getting scratches and dings while parking.

Technology

Toyota has put in a lot of effort into building modern vehicles that have high-tech components that people are quickly getting accustomed to having. All of the Sequoias have seven-inch touchscreens with smartphone compatibility, SiriusXM Satellite Radio and multiple charging ports. Navigation is standard on the Limited and higher trims, and it's an option on the lower trims. Those higher trims of the SUV can be upgraded with JBL speakers to make the music come through even more clearly.

How to Calculate The Dealer Cost of a Toyota Sequoia

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Sequoia invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Sequoia MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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