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2018 Toyota Sienna Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Sienna pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Sienna Prices - How Much is a Toyota Sienna?

2018 Sienna - Trim: L 7-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$30,750
Invoice Price
$28,444
Destination Fee
$995
Holdback
$615
Dealer Cost
$28,824
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2018 Sienna - Trim: LE 7-Passenger in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$36,200
Invoice Price
$33,485
Destination Fee
$995
Holdback
$724
Dealer Cost
$33,756
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2018 Sienna - Trim: LE 8-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$33,660
Invoice Price
$31,136
Destination Fee
$995
Holdback
$673
Dealer Cost
$31,458
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2018 Sienna - Trim: LE Auto Access Seat 7-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$39,585
Invoice Price
$36,616
Destination Fee
$995
Holdback
$792
Dealer Cost
$36,819
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2018 Sienna - Trim: LE Mobility 7-Passenger Mobility in 5 years / 60,000 miles. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$33,670
Invoice Price
$31,144
Destination Fee
$995
Holdback
$673
Dealer Cost
$31,466
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2018 Sienna - Trim: Limited 7-Passenger in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$45,095
Invoice Price
$41,486
Destination Fee
$995
Holdback
$902
Dealer Cost
$41,579
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2018 Sienna - Trim: Limited 7-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$43,735
Invoice Price
$40,237
Destination Fee
$995
Holdback
$875
Dealer Cost
$40,357
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2018 Sienna - Trim: Limited Premium 7-Passenger in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$48,615
Invoice Price
$44,726
Destination Fee
$995
Holdback
$972
Dealer Cost
$44,749
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2018 Sienna - Trim: Limited Premium 7-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$47,255
Invoice Price
$43,477
Destination Fee
$995
Holdback
$945
Dealer Cost
$43,527
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2018 Sienna - Trim: SE 8-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$36,990
Invoice Price
$34,216
Destination Fee
$995
Holdback
$740
Dealer Cost
$34,471
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2018 Sienna - Trim: SE Premium 8-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$42,205
Invoice Price
$39,039
Destination Fee
$995
Holdback
$844
Dealer Cost
$39,190
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2018 Sienna - Trim: XLE 7-Passenger in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$39,420
Invoice Price
$36,265
Destination Fee
$995
Holdback
$788
Dealer Cost
$36,472
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2018 Sienna - Trim: XLE 8-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$36,990
Invoice Price
$34,031
Destination Fee
$995
Holdback
$740
Dealer Cost
$34,286
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2018 Sienna - Trim: XLE Auto Access Seat 7-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$43,125
Invoice Price
$39,676
Destination Fee
$995
Holdback
$863
Dealer Cost
$39,808
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2018 Sienna - Trim: XLE Premium 7-Passenger in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$43,110
Invoice Price
$39,662
Destination Fee
$995
Holdback
$862
Dealer Cost
$39,795
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2018 Sienna - Trim: XLE Premium 8-Passenger in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$40,680
Invoice Price
$37,426
Destination Fee
$995
Holdback
$814
Dealer Cost
$37,607
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Price Tip:

To avoid overpaying on a new Toyota Sienna, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Sienna Overview:
Nicknamed the Swagger Wagon by Toyota, the 2018 Sienna is the epitome of the modern minivan. This highly rated vehicle has plenty of space for your entire crew and all their gear, not to mention a full complement of cool features and the latest and greatest tech. The 2018 Toyota Sienna has been refreshed inside and out for the new model year. Find out why it's the best-selling minivan in the United States.

What's New for the 2018 Toyota Sienna?

On the outside, the Sienna's silhouette has been updated with a distinctive new lower grille and aerodynamic side skirts. The windshield has also been upgraded to reduce wind noise in the cabin. Inside, the layout remains the same. One of the biggest feature updates for the new model year is the inclusion of the Toyota Safety Sense package as standard equipment on every trim. This suite of driver assistance tech includes automatic emergency braking with pedestrian detection, lane departure warning with steering assist, adaptive cruise control, and automatic high beams. Toyota's Entune infotainment system has also been upgraded for 2018.

Trims and Features

The 2018 Toyota Sienna seats seven with second-row captain's chairs or up to eight if you replace those with a bench, and has four LATCH connectors to accommodate child safety seats. Class-leading cargo space includes more than 39 cubic feet and an incredible 150 cubic feet with the third row folded flat and the second-row seats removed.

Standard tech features in the base model (L) include a 7-inch infotainment touchscreen, five USB ports, Bluetooth, the Siri Eyes Free app, and navigation. It's also equipped with three-zone automatic climate control, Stow n' Go third-row seat, keyless entry, and a rearview camera. This model is only available as a seven-seater.

The LE trim provides seating for up to eight along with a power-adjustable driver's seat, power-sliding doors, sunshades for the second and third rows, a wireless hot-spot, and HD and satellite radio. This is also the lowest trim available with all-wheel drive.

The 2018 Toyota Sienna is also the only minivan that offers a sport edition. The SE model boasts firm sport-tuned suspension, heated front seats with real leather trim, leather-trimmed steering wheel, and power liftgate.

The XLE trim also includes the upgraded front seats, as well as wood grain trim, a moonroof, and proximity key with push-button start. The Limited model, also a seven-seater like the base model, adds a premium 10-speaker sound system, upgraded dual moonroof, and an amplification system that allows the driver to easily be heard in the third rows (a boon for parents).

Performance

Notably, the 2018 Toyota Sienna is currently the only minivan available with all-wheel drive. It also gets the same 296 horsepower engine as last year's model, paired with an eight-speed automatic transmission. In addition to potent power, you'll enjoy a class-leading fuel economy estimate of 19 city/27 highway miles per gallon.

Safety

In addition to the new standard safety features described above, the Sienna can be upgraded with rain-sensing windshield wipers, blind spot monitoring, and rear cross-traffic alert. The minivan has earned the highest ratings in four out of five crash test categories from the National Highway and Traffic Safety Administration.

How to Calculate The Dealer Cost of a Toyota Sienna

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Sienna invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Sienna MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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