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2018 Toyota Highlander Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Highlander pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Highlander Prices - How Much is a Toyota Highlander?

2018 Highlander - Trim: Hybrid LE V6 in AWD. Powered by a 3.5 Liter Gas/ELiterectric V-6 w/1 speed CVT
MSRP
$36,670
Invoice Price
$33,479
Destination Fee
$995
Holdback
$733
Dealer Cost
$33,741
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2018 Highlander - Trim: Hybrid Limited V6 in AWD. Powered by a 3.5 Liter Gas/ELiterectric V-6 w/1 speed CVT
MSRP
$45,160
Invoice Price
$41,231
Destination Fee
$995
Holdback
$903
Dealer Cost
$41,323
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2018 Highlander - Trim: Hybrid Limited Platinum V6 in AWD. Powered by a 3.5 Liter Gas/ELiterectric V-6 w/1 speed CVT
MSRP
$48,280
Invoice Price
$44,080
Destination Fee
$995
Holdback
$966
Dealer Cost
$44,109
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2018 Highlander - Trim: Hybrid XLE V6 in AWD. Powered by a 3.5 Liter Gas/ELiterectric V-6 w/1 speed CVT
MSRP
$41,730
Invoice Price
$38,100
Destination Fee
$995
Holdback
$835
Dealer Cost
$38,260
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2018 Highlander - Trim: LE I4 in FWD. Powered by a 2.7 Liter I-4 w/6 speed Automatic
MSRP
$31,030
Invoice Price
$28,330
Destination Fee
$995
Holdback
$621
Dealer Cost
$28,704
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2018 Highlander - Trim: LE V6 in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$34,540
Invoice Price
$31,535
Destination Fee
$995
Holdback
$691
Dealer Cost
$31,839
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2018 Highlander - Trim: LE V6 in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$33,080
Invoice Price
$30,202
Destination Fee
$995
Holdback
$662
Dealer Cost
$30,535
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2018 Highlander - Trim: LE Plus V6 in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$36,920
Invoice Price
$33,708
Destination Fee
$995
Holdback
$738
Dealer Cost
$33,965
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2018 Highlander - Trim: LE Plus V6 in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$35,460
Invoice Price
$32,375
Destination Fee
$995
Holdback
$709
Dealer Cost
$32,661
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2018 Highlander - Trim: Limited V6 in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$43,540
Invoice Price
$39,752
Destination Fee
$995
Holdback
$871
Dealer Cost
$39,876
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2018 Highlander - Trim: Limited V6 in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$42,080
Invoice Price
$38,419
Destination Fee
$995
Holdback
$842
Dealer Cost
$38,572
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2018 Highlander - Trim: Limited Platinum V6 in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$46,660
Invoice Price
$42,601
Destination Fee
$995
Holdback
$933
Dealer Cost
$42,663
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2018 Highlander - Trim: Limited Platinum V6 in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$45,200
Invoice Price
$41,268
Destination Fee
$995
Holdback
$904
Dealer Cost
$41,359
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2018 Highlander - Trim: SE V6 in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$41,550
Invoice Price
$37,936
Destination Fee
$995
Holdback
$831
Dealer Cost
$38,100
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2018 Highlander - Trim: SE V6 in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$40,090
Invoice Price
$36,602
Destination Fee
$995
Holdback
$802
Dealer Cost
$36,795
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2018 Highlander - Trim: XLE V6 in AWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$40,380
Invoice Price
$36,868
Destination Fee
$995
Holdback
$808
Dealer Cost
$37,055
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2018 Highlander - Trim: XLE V6 in FWD. Powered by a 3.5 Liter V-6 w/8 speed Automatic
MSRP
$38,920
Invoice Price
$35,534
Destination Fee
$995
Holdback
$778
Dealer Cost
$35,751
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Price Tip:

To avoid overpaying on a new Toyota Highlander, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Highlander Overview:
Quiet, comfortable, and chock full of infotainment and safety features, the 2018 Toyota Highlander is an ideal daily driver. For being rather small compared to other SUVs (and, therefore, has a rather cramped third row of seating), the Highlander makes up for this in terms of its versatility and excellent driving performance. The Highlander has swift acceleration, outstanding brakes, steering and handling that put smaller sedans to shame, and the impressive off-roading abilities that make it about as well-rounded as an SUV can come.

What's New For 2018?

Virtually everything carries over from the outgoing Highlander, so there are no major changes to report.

Available Styles

The 2018 Toyota Highlander is available as an SUV with third-row seating.

Available Trims

The 2018 Toyota Highlander has six different trim levels to choose from. The base trim level is known as the LE, and it is powered by a 2.5-L 4-cylinder engine that generates 185 hp and 184 lb-ft of torque. There is a V6 option that can be swapped in, and this engine is standard on all of the other trim levels and can have AWD optionally equipped. Features include mirrors that are heated and a total of five USB ports. The next level up is the LE Plus, which features an upgraded interior design, both HD and satellite radio, and smartphone app integration. The XLE trim has the LE Plus' features as well as a sunroof, window shades for the second row of seats, and a built-in navigation system. The SE is similar to the XLE but has a sport-tuned suspension and sits atop 19-inch wheels. The Limited trim has everything that the XLE does and adds parking sensors for the rear, an upgraded audio system, and front seats that are ventilated and heated. The line-topping Limited Platinum boasts a stunning panoramic sunroof, front and rear parking sensors, and heating on the second row of seats.

Driving Impressions

The 2018 Toyota Highlander puts in an excellent driving performance, especially on the V6 engine. Since it was tweaked for the 2017 model year, the V6 has significantly boosted the Highlander's acceleration rate, making it easy to get up to speed on the highway. The brakes feel fairly secure, and the brakes themselves seem particularly resistant to fading. Steering on SUVs typically is not superb, but the Highlander defies this norm. Its steering provides the driver with plenty of feedback and is appropriately responsive to commands. For being such a large vehicle, the Highlander is surprisingly easy to fit into a tight parking space. Handling is also quite superior, and the sport-tuned suspension on the SE provides a good amount of firmness. The Highlander makes the transition into a capable off-roader thanks to its 8-inch ground clearance, AWD, and hill ascent and descent controls.

Fuel Economy

It is hard to expect high numbers from a large SUV. However, the EPA ratings for the Highlander are decent. On the V6 with AWD, you can get 22 combined mpg (20 city/26 highway) and 23 combined mpg (21 city/27 highway) on the FWD. You might want to skip over the 4-cylinder, which is actually more of a gas guzzler than the V6! The V6 has the edge over the 4-cylinder thanks to its auto start-stop function, which powers down the engine while sitting at red lights and helps conserve a little bit of fuel.

Overall, the 2018 Toyota Highlander is a smart choice if you want a powerful, large SUV. This vehicle doubles over well as both a safe daily driver and thrilling off-roader.

How to Calculate The Dealer Cost of a Toyota Highlander

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Highlander invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Highlander MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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