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2019 Toyota Highlander Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Highlander pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Highlander Prices - How Much is a Toyota Highlander?

2019 Highlander - Trim: LE I4 w/ FWD. Powered by a 2.7L I-4
MSRP
$31,530
Invoice Price
$28,787
Destination Fee
$1,095
Holdback
$631
Dealer Cost
$29,251
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2019 Highlander - Trim: LE w/ FWD. Powered by a 3.5L V-6
MSRP
$33,580
Invoice Price
$30,660
Destination Fee
$1,095
Holdback
$672
Dealer Cost
$31,083
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2019 Highlander - Trim: LE w/ AWD. Powered by a 3.5L V-6
MSRP
$35,040
Invoice Price
$31,992
Destination Fee
$1,095
Holdback
$701
Dealer Cost
$32,386
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2019 Highlander - Trim: LE Plus w/ FWD. Powered by a 3.5L V-6
MSRP
$36,460
Invoice Price
$33,288
Destination Fee
$1,095
Holdback
$729
Dealer Cost
$33,654
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2019 Highlander - Trim: Hybrid LE w/ AWD. Powered by a 3.5L V-6 - Runs on Gas and Electric
MSRP
$37,170
Invoice Price
$33,937
Destination Fee
$1,095
Holdback
$743
Dealer Cost
$34,289
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2019 Highlander - Trim: LE Plus w/ AWD. Powered by a 3.5L V-6
MSRP
$37,920
Invoice Price
$34,621
Destination Fee
$1,095
Holdback
$758
Dealer Cost
$34,958
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2019 Highlander - Trim: XLE w/ FWD. Powered by a 3.5L V-6
MSRP
$39,420
Invoice Price
$35,989
Destination Fee
$1,095
Holdback
$788
Dealer Cost
$36,296
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2019 Highlander - Trim: SE w/ FWD. Powered by a 3.5L V-6
MSRP
$40,640
Invoice Price
$37,104
Destination Fee
$1,095
Holdback
$813
Dealer Cost
$37,386
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2019 Highlander - Trim: XLE w/ AWD. Powered by a 3.5L V-6
MSRP
$40,880
Invoice Price
$37,323
Destination Fee
$1,095
Holdback
$818
Dealer Cost
$37,600
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2019 Highlander - Trim: SE w/ AWD. Powered by a 3.5L V-6
MSRP
$42,100
Invoice Price
$38,438
Destination Fee
$1,095
Holdback
$842
Dealer Cost
$38,691
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2019 Highlander - Trim: Hybrid XLE w/ AWD. Powered by a 3.5L V-6 - Runs on Gas and Electric
MSRP
$42,230
Invoice Price
$38,555
Destination Fee
$1,095
Holdback
$845
Dealer Cost
$38,805
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2019 Highlander - Trim: Limited w/ FWD. Powered by a 3.5L V-6
MSRP
$42,630
Invoice Price
$38,921
Destination Fee
$1,095
Holdback
$853
Dealer Cost
$39,163
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2019 Highlander - Trim: Limited w/ AWD. Powered by a 3.5L V-6
MSRP
$44,090
Invoice Price
$40,254
Destination Fee
$1,095
Holdback
$882
Dealer Cost
$40,467
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2019 Highlander - Trim: Hybrid Limited w/ AWD. Powered by a 3.5L V-6 - Runs on Gas and Electric
MSRP
$45,710
Invoice Price
$41,734
Destination Fee
$1,095
Holdback
$914
Dealer Cost
$41,915
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2019 Highlander - Trim: Limited Platinum w/ FWD. Powered by a 3.5L V-6
MSRP
$45,750
Invoice Price
$41,771
Destination Fee
$1,095
Holdback
$915
Dealer Cost
$41,951
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2019 Highlander - Trim: Limited Platinum w/ AWD. Powered by a 3.5L V-6
MSRP
$47,210
Invoice Price
$43,103
Destination Fee
$1,095
Holdback
$944
Dealer Cost
$43,254
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2019 Highlander - Trim: Hybrid Limited Platinum w/ AWD. Powered by a 3.5L V-6 - Runs on Gas and Electric
MSRP
$48,830
Invoice Price
$44,582
Destination Fee
$1,095
Holdback
$977
Dealer Cost
$44,700
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Price Tip:

To avoid overpaying on a new Toyota Highlander, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Highlander Overview:

The 2019 Toyota Highlander is an appealing choice for families looking to find a midsize SUV that can carry everything they need and still provide an enjoyable, safe drive. It follows the Toyota model of having a long list of standard features, especially in the safety and tech categories, and there is an optional engine upgrade that has more power as well as better gas mileage.

The 2019 Toyota Highlander has plenty of room for both passengers and cargo. It is available in all-wheel drive as an option. There is a large number of trims to choose from- six in all, each with various options- and even the entry-level choice is packed with features.

What’s New for 2019?

The last time the Highlander had a significant redesign was for the 2017 model year. For 2019, the exterior of the SUV has been redone for a slightly sportier look, and Toyota has also added a limited Nightshade edition.

Style Choices

There are two primary divergences in style that are notable for potential buyers of the 2019 Toyota Highlander. The first is the hybrid version. It has a different engine and efficiency rating, although many of the options and trims overlap. The second is the all-wheel drive option. It is available for any trim over the first, because the first has a V4 and all others have a V6.

Trims

The six trims gradually add more elegant features and upgraded convenient and technology.

The first trim is called the LE. It has enough room for eight people. The driver assistance tools include adaptive cruise control, which is typically reserved for higher trims on other cars. The infotainment system is 6.1 inches across and has voice controls. It also has five USB ports for charging mobile devices and connectivity.

The LE Plus for the 2019 Toyota Highlander is the first one that has a V6 engine and therefore has access to the all-wheel drive addon. The infotainment screen is larger and now includes its own navigation and radio features. The climate control system and the front seats have also both been upgraded.

The Highlander XLE adds full, genuine leather to the front seats as well as the middle row, which has been altered to captain's seats rather than a bench. This is more comfortable, although it does change the capacity of the SUV from eight people to seven. The other alterations include a moonroof and a wider set of driver assistance features.

The next higher trim is called the SE. The SE is centered around a set of features to boost the sport element of the drive. The most noticeable of these is the retuned suspension. It also has upgraded wheels and black-accented seats, as well as a set of blue LED internal lights.

The top two trims are the Limited and the Limited Platinum. The Limited upgrades the sound system to one designed by JBL and includes some more luxurious features, like leather and ventilated seats. The Limited Premium has a moonroof, a surround camera, and heating for the seats and the wheel in cold weather.

Driving experience/Driving Impressions

The experience of driving the 2019 Toyota Highlander depends in large part on the choice of trim and engine. The base V4 in the first trim can feel a little slow, but the V6 in the higher trims is a significant step up. The optional upgraded engine with the AWD models is clearly a notch above what you might expect from an SUV in this price range.

The Highlander manages fast acceleration for its size, and the large engine produces very little noise inside the cabin. The driver assistance features make parking and maneuvering in city environments a breeze.

Fuel Economy / MPG

The amount of mileage you get for a tank of gas will depend on your choice of engine. The upgraded engine choice is more efficient, although it is not available for the first trim level. At its best, the 2019 Toyota Highlander can do 28 MPG on highways and 30 for city roads. That is quite good for an SUV, much higher than some of the competition.

The V4 engine on the first trim is a bit less efficient, but still a strong choice. SUVs are typically not known for their efficiency but the Highlander changes that image. If you are interested in saving even more money on gas, then consider taking a look at the hybrid model. It's a rather different experience but it will add even more to your savings.

How to Calculate The Dealer Cost of a Toyota Highlander

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Highlander invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Highlander MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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