2023 Toyota Highlander Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Toyota Highlander Pricing for the L, LE, XLE, XSE, Bronze, Limited and Platinum Trims
2023 Highlander - Trim: L 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$36,420
Invoice Price
$33,251
Destination Fee
$1,335
Holdback
$728
Dealer Cost
$33,858
2023 Highlander - Trim: L 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$38,020
Invoice Price
$34,711
Destination Fee
$1,335
Holdback
$760
Dealer Cost
$35,286
2023 Highlander - Trim: LE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$38,820
Invoice Price
$35,442
Destination Fee
$1,335
Holdback
$776
Dealer Cost
$36,001
2023 Highlander - Trim: LE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$40,420
Invoice Price
$36,902
Destination Fee
$1,335
Holdback
$808
Dealer Cost
$37,429
2023 Highlander - Trim: XLE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$41,820
Invoice Price
$38,181
Destination Fee
$1,335
Holdback
$836
Dealer Cost
$38,680
2023 Highlander - Trim: XSE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$43,415
Invoice Price
$39,637
Destination Fee
$1,335
Holdback
$868
Dealer Cost
$40,104
2023 Highlander - Trim: XLE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$43,420
Invoice Price
$39,641
Destination Fee
$1,335
Holdback
$868
Dealer Cost
$40,108
2023 Highlander - Trim: XSE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$45,365
Invoice Price
$41,418
Destination Fee
$1,335
Holdback
$907
Dealer Cost
$41,846
2023 Highlander - Trim: Limited 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$46,075
Invoice Price
$42,067
Destination Fee
$1,335
Holdback
$922
Dealer Cost
$42,481
2023 Highlander - Trim: Limited 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$48,025
Invoice Price
$43,847
Destination Fee
$1,335
Holdback
$961
Dealer Cost
$44,222
2023 Highlander - Trim: Platinum 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$49,275
Invoice Price
$44,989
Destination Fee
$1,335
Holdback
$986
Dealer Cost
$45,339
2023 Highlander - Trim: Platinum 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$51,225
Invoice Price
$46,769
Destination Fee
$1,335
Holdback
$1,025
Dealer Cost
$47,080
Price Tip:
To find the best possible price on a new Toyota Highlander, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
To find the best possible price on a new Toyota Highlander, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
How to Calculate The Dealer Cost of a Toyota Highlander
Formula for Calculating Dealer Cost:
- Example: Base Toyota Highlander invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
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Note: All Toyota Highlander MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
