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2017 Toyota Highlander Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Highlander pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Highlander Prices - How Much is a Toyota Highlander?

2017 Highlander Price - 4-cylinder LE 4dr FWD SUV. With 2.7L Gas Engine - 4 Cylinders
MSRP
$30,630
Invoice Price
$27,965
Destination Fee
$995
Holdback
$613
Dealer Cost
$28,347
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2017 Highlander Price - V6 LE 4dr AWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$34,140
Invoice Price
$31,170
Destination Fee
$995
Holdback
$683
Dealer Cost
$31,482
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2017 Highlander Price - V6 LE 4dr FWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$32,680
Invoice Price
$29,837
Destination Fee
$995
Holdback
$654
Dealer Cost
$30,178
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2017 Highlander Price - V6 LE Plus 4dr AWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$36,520
Invoice Price
$33,343
Destination Fee
$995
Holdback
$730
Dealer Cost
$33,608
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2017 Highlander Price - V6 LE Plus 4dr FWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$35,060
Invoice Price
$32,010
Destination Fee
$995
Holdback
$701
Dealer Cost
$32,304
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2017 Highlander Price - V6 Limited 4dr AWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$43,140
Invoice Price
$39,387
Destination Fee
$995
Holdback
$863
Dealer Cost
$39,519
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2017 Highlander Price - V6 Limited 4dr FWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$41,680
Invoice Price
$38,054
Destination Fee
$995
Holdback
$834
Dealer Cost
$38,215
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2017 Highlander Price - V6 Limited Platinum 4dr AWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$46,260
Invoice Price
$42,236
Destination Fee
$995
Holdback
$925
Dealer Cost
$42,306
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2017 Highlander Price - V6 Limited Platinum 4dr FWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$44,800
Invoice Price
$40,903
Destination Fee
$995
Holdback
$896
Dealer Cost
$41,002
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2017 Highlander Price - V6 SE 4dr AWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$41,150
Invoice Price
$37,571
Destination Fee
$995
Holdback
$823
Dealer Cost
$37,743
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2017 Highlander Price - V6 SE 4dr FWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$39,690
Invoice Price
$36,237
Destination Fee
$995
Holdback
$794
Dealer Cost
$36,438
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2017 Highlander Price - V6 XLE 4dr AWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$39,980
Invoice Price
$36,503
Destination Fee
$995
Holdback
$800
Dealer Cost
$36,698
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2017 Highlander Price - V6 XLE 4dr FWD SUV. With 3.5L Gas Engine - 6 Cylinders
MSRP
$38,520
Invoice Price
$35,169
Destination Fee
$995
Holdback
$770
Dealer Cost
$35,394
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Price Tip:

To avoid overpaying on a new Toyota Highlander, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Highlander Overview:
Available with seven or eights seats, the 2017 Toyota Highlander has plenty of space for large families. Equipped with the Dynamic Torque Control AWD or Electronic on Demand AWD, this versatile vehicle is ready to roll on rough landscapes. The Toyota Safety Sense P adds several accident-avoidance features to the Highlander.

Trims

The 2017 Toyota Highlander is an SUV that's available with five gas-powered models and three hybrid editions. With a starting price tag of just over $30,000, this Toyota is naturally loaded with premium features. The Platinum Package adds plenty of high-end amenities to the Limited trim including a heating steering wheel and panoramic moon roof.

Performance

Standard in the 2017 Toyota Highlander LE, a 2.7 L engine produces just over 180 horsepower. The other trims are driven by a 3.5 L V6 engine that generates nearly 300 hp. Featuring a 3.5 L V6 engine that completes the Atkinson Cycle, the hybrid powertrain has a net output of more than 300 hp. A nickel-metal hydride battery pack and electric motor work in sync with this efficient engine block.

Featuring six gear speeds, an electronically controlled automatic transmission is installed in the Highlander base trim. The other gas-powered models come with an eight-speed automatic transmission that includes the Dynamic Rev Management. Additionally, this responsive transmission can be set to the Snow Mode. An electronically controlled Continuously Variable Transmission (eCVT) is standard in the hybrid editions. The AWD for this versatile SUV is available with the Dynamic Torque Control or Electronic On-Demand with intelligence technology.

Efficiency

The hybrid Toyota Highlander models offer a fuel economy of 29 MPG on the highway and 27 MPG in the city. These efficient cars have a Zero Evaporation rating in the Evaporative Emission Certification category. Maximum efficiency can be achieved when the EV or ECO settings are turned on. When paired with the AWD, the V6 engine is rated at 27 MPG on the highway and 20 MPG in the city. The four-cylinder engine with FWD has a fuel economy of 24 MPG on the highway and 20 MPG in urban settings. 

Interior

Available with perforated leather or the SofTex upholstery, the Toyota Highlander's driver's seat has an eight-way power design. The second row is available with three folding seats or two captain's chairs. Wrapped in fabric or the SofTex material, the third-row seats include sliding headrests. Having a reclining function, these seats accommodate up to three passengers. Featuring two panes, a panoramic moon roof illuminates and refreshes the vehicle's spacious cabin. 

Technology

Accessible via an 8-inch color touch screen, the Entune infotainment system in the 2017 Toyota Highlander offers many applications including GPS navigation. Traffic and weather feeds are delivered by HD Radio. Music can also be enjoyed on this radio service or SiriusXM Satellite Radio. Up to 12 JBL speakers are available to blast songs throughout the vehicle's three rows. 

Safety

The Toyota Safety Sense P technology keeps the 2017 Toyota Highlander away from accidents. This trademark suite comes with the Pre-Collision System, which analyzes the risk of a crash. With some help from the Dynamic Radar Cruise Control, the driver also has a good chance of avoiding high-speed collisions.

How to Calculate The Dealer Cost of a Toyota Highlander

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Highlander invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Highlander MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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