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2023 Toyota Highlander Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Highlander Pricing for the L, LE, XLE, XSE, Bronze, Limited and Platinum Trims

2023 Highlander - Trim: L 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$36,420
Invoice Price
$33,251
Destination Fee
$1,335
Holdback
$728
Dealer Cost
$33,858
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2023 Highlander - Trim: L 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$38,020
Invoice Price
$34,711
Destination Fee
$1,335
Holdback
$760
Dealer Cost
$35,286
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2023 Highlander - Trim: LE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$38,820
Invoice Price
$35,442
Destination Fee
$1,335
Holdback
$776
Dealer Cost
$36,001
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2023 Highlander - Trim: LE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$40,420
Invoice Price
$36,902
Destination Fee
$1,335
Holdback
$808
Dealer Cost
$37,429
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2023 Highlander - Trim: XLE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$41,820
Invoice Price
$38,181
Destination Fee
$1,335
Holdback
$836
Dealer Cost
$38,680
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2023 Highlander - Trim: XSE 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$43,415
Invoice Price
$39,637
Destination Fee
$1,335
Holdback
$868
Dealer Cost
$40,104
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2023 Highlander - Trim: XLE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$43,420
Invoice Price
$39,641
Destination Fee
$1,335
Holdback
$868
Dealer Cost
$40,108
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2023 Highlander - Trim: XSE 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$45,365
Invoice Price
$41,418
Destination Fee
$1,335
Holdback
$907
Dealer Cost
$41,846
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2023 Highlander - Trim: Limited 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$46,075
Invoice Price
$42,067
Destination Fee
$1,335
Holdback
$922
Dealer Cost
$42,481
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2023 Highlander - Trim: Limited 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$48,025
Invoice Price
$43,847
Destination Fee
$1,335
Holdback
$961
Dealer Cost
$44,222
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2023 Highlander - Trim: Platinum 4-Door SUV. Powertrain: FWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$49,275
Invoice Price
$44,989
Destination Fee
$1,335
Holdback
$986
Dealer Cost
$45,339
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2023 Highlander - Trim: Platinum 4-Door SUV. Powertrain: AWD, 2.4L, 4 CYL, Gas Powered, Automatic
MSRP
$51,225
Invoice Price
$46,769
Destination Fee
$1,335
Holdback
$1,025
Dealer Cost
$47,080
Find the Best Price
Price Tip:

To find the best possible price on a new Toyota Highlander, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper,   Edmunds,   NADAguides,   Motortrend  &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Exterior Paint Options
Special Color
L AWD$425
L FWD$425
LE AWD$425
LE FWD$425
Limited AWD$425
Limited FWD$425
Platinum AWD$425
Platinum FWD$425
XLE AWD$425
XLE FWD$425
XSE AWD$425
XSE FWD$425
Seat Options
2nd Row Bench Seat
L AWDNA
L FWDNA
LE AWDNA
LE FWDNA
Limited AWD$0
Limited FWD$0
Platinum AWDNA
Platinum FWDNA
XLE AWD$0
XLE FWD$0
XSE AWDNA
XSE FWDNA
Leather Red Interior
L AWDNA
L FWDNA
LE AWDNA
LE FWDNA
Limited AWDNA
Limited FWDNA
Platinum AWDNA
Platinum FWDNA
XLE AWDNA
XLE FWDNA
XSE AWD$0
XSE FWD$0
Other Options
Panoramic View Monitor
L AWDNA
L FWDNA
LE AWDNA
LE FWDNA
Limited AWD$850
Limited FWD$850
Platinum AWDNA
Platinum FWDNA
XLE AWDNA
XLE FWDNA
XSE AWDNA
XSE FWDNA
Digital rearview mirror with HomeLink® universal transceiver
L AWDNA
L FWDNA
LE AWDNA
LE FWDNA
Limited AWDNA
Limited FWDNA
Platinum AWD$200
Platinum FWD$200
XLE AWDNA
XLE FWDNA
XSE AWDNA
XSE FWDNA
Audio Options
12.3-in. Toyota Audio Multimedia
L AWDNA
L FWDNA
LE AWDNA
LE FWDNA
Limited AWDNA
Limited FWDNA
Platinum AWDNA
Platinum FWDNA
XLE AWD$735
XLE FWD$735
XSE AWDNA
XSE FWDNA
12.3-in. Toyota Audio Multimedia with 11-speaker JBL® Premium Audio
L AWDNA
L FWDNA
LE AWDNA
LE FWDNA
Limited AWDNA
Limited FWDNA
Platinum AWDNA
Platinum FWDNA
XLE AWDNA
XLE FWDNA
XSE AWD$1,375
XSE FWD$1,375
Specifications
Base Price
L AWD$38,020
L FWD$36,420
LE AWD$40,420
LE FWD$38,820
Limited AWD$48,025
Limited FWD$46,075
Platinum AWD$51,025
Platinum FWD$49,075
XLE AWD$43,420
XLE FWD$41,820
XSE AWD$45,365
XSE FWD$43,415
Drive
L AWDAWD
L FWDFWD
LE AWDAWD
LE FWDFWD
Limited AWDAWD
Limited FWDFWD
Platinum AWDAWD
Platinum FWDFWD
XLE AWDAWD
XLE FWDFWD
XSE AWDAWD
XSE FWDFWD
Bodystyle
L AWDSUV
L FWDSUV
LE AWDSUV
LE FWDSUV
Limited AWDSUV
Limited FWDSUV
Platinum AWDSUV
Platinum FWDSUV
XLE AWDSUV
XLE FWDSUV
XSE AWDSUV
XSE FWDSUV
Doors
L AWD4
L FWD4
LE AWD4
LE FWD4
Limited AWD4
Limited FWD4
Platinum AWD4
Platinum FWD4
XLE AWD4
XLE FWD4
XSE AWD4
XSE FWD4
Height
L AWD68.1
L FWD68.1
LE AWD68.1
LE FWD68.1
Limited AWD68.1
Limited FWD68.1
Platinum AWD68.1
Platinum FWD68.1
XLE AWD68.1
XLE FWD68.1
XSE AWD68.1
XSE FWD68.1
Length
L AWD194.9
L FWD194.9
LE AWD194.9
LE FWD194.9
Limited AWD194.9
Limited FWD194.9
Platinum AWD194.9
Platinum FWD194.9
XLE AWD194.9
XLE FWD194.9
XSE AWD197.4
XSE FWD197.4
Wheelbase
L AWD112.2
L FWD112.2
LE AWD112.2
LE FWD112.2
Limited AWD112.2
Limited FWD112.2
Platinum AWD112.2
Platinum FWD112.2
XLE AWD112.2
XLE FWD112.2
XSE AWD112.2
XSE FWD112.2
Width
L AWD76
L FWD76
LE AWD76
LE FWD76
Limited AWD76
Limited FWD76
Platinum AWD76
Platinum FWD76
XLE AWD76
XLE FWD76
XSE AWD76
XSE FWD76
Cargo Volume
L AWD16
L FWD16
LE AWD16
LE FWD16
Limited AWD16
Limited FWD16
Platinum AWD16
Platinum FWD16
XLE AWD16
XLE FWD16
XSE AWD16
XSE FWD16
Seating Capacity
L AWD8
L FWD8
LE AWD8
LE FWD8
Limited AWD7
Limited FWD7
Platinum AWD7
Platinum FWD7
XLE AWD7
XLE FWD7
XSE AWD7
XSE FWD7
Front Head Room
L AWD39.9
L FWD39.9
LE AWD39.9
LE FWD39.9
Limited AWD38.4
Limited FWD38.4
Platinum AWD38.4
Platinum FWD38.4
XLE AWD38.4
XLE FWD38.4
XSE AWD38.4
XSE FWD38.4
Center Head Room
L AWD39.4
L FWD39.4
LE AWD39.4
LE FWD39.4
Limited AWD39.4
Limited FWD39.4
Platinum AWD37.1
Platinum FWD37.1
XLE AWD39.4
XLE FWD39.4
XSE AWD37.1
XSE FWD37.1
Front Leg Room
L AWD42
L FWD42
LE AWD42
LE FWD42
Limited AWD42
Limited FWD42
Platinum AWD42
Platinum FWD42
XLE AWD42
XLE FWD42
XSE AWD42
XSE FWD42
Center Leg Room
L AWD38.7
L FWD38.7
LE AWD38.7
LE FWD38.7
Limited AWD38.7
Limited FWD38.7
Platinum AWD38.7
Platinum FWD38.7
XLE AWD38.7
XLE FWD38.7
XSE AWD38.7
XSE FWD38.7
Front Shoulder Room
L AWD59
L FWD59
LE AWD59
LE FWD59
Limited AWD59
Limited FWD59
Platinum AWD59
Platinum FWD59
XLE AWD59
XLE FWD59
XSE AWD59
XSE FWD59
Center Shoulder Room
L AWD58.7
L FWD58.7
LE AWD58.7
LE FWD58.7
Limited AWD58.4
Limited FWD58.4
Platinum AWD58.4
Platinum FWD58.4
XLE AWD58.4
XLE FWD58.4
XSE AWD58.4
XSE FWD58.4
Interior Volume
L AWD144.5
L FWD144.5
LE AWD144.5
LE FWD144.5
Limited AWD142.2
Limited FWD142.2
Platinum AWD138.9
Platinum FWD138.9
XLE AWD142.2
XLE FWD142.2
XSE AWD142.2
XSE FWD142.2
Fuel Tank Capacity
L AWD17.9
L FWD17.9
LE AWD17.9
LE FWD17.9
Limited AWD17.9
Limited FWD17.9
Platinum AWD17.9
Platinum FWD17.9
XLE AWD17.9
XLE FWD17.9
XSE AWD17.9
XSE FWD17.9
Engine Type
L AWDGas
L FWDGas
LE AWDGas
LE FWDGas
Limited AWDGas
Limited FWDGas
Platinum AWDGas
Platinum FWDGas
XLE AWDGas
XLE FWDGas
XSE AWDGas
XSE FWDGas
Engine Size
L AWD2.4
L FWD2.4
LE AWD2.4
LE FWD2.4
Limited AWD2.4
Limited FWD2.4
Platinum AWD2.4
Platinum FWD2.4
XLE AWD2.4
XLE FWD2.4
XSE AWD2.4
XSE FWD2.4
Cylinders
L AWD4
L FWD4
LE AWD4
LE FWD4
Limited AWD4
Limited FWD4
Platinum AWD4
Platinum FWD4
XLE AWD4
XLE FWD4
XSE AWD4
XSE FWD4
Camshaft
L AWDDOHC
L FWDDOHC
LE AWDDOHC
LE FWDDOHC
Limited AWDDOHC
Limited FWDDOHC
Platinum AWDDOHC
Platinum FWDDOHC
XLE AWDDOHC
XLE FWDDOHC
XSE AWDDOHC
XSE FWDDOHC
Compression Ratio
L AWD11.0:1
L FWD11.0:1
LE AWD11.0:1
LE FWD11.0:1
Limited AWD11.0:1
Limited FWD11.0:1
Platinum AWD11.0:1
Platinum FWD11.0:1
XLE AWD11.0:1
XLE FWD11.0:1
XSE AWD11.0:1
XSE FWD11.0:1
Horsepower
L AWD265
L FWD265
LE AWD265
LE FWD265
Limited AWD265
Limited FWD265
Platinum AWD265
Platinum FWD265
XLE AWD265
XLE FWD265
XSE AWD265
XSE FWD265
Torque
L AWD310
L FWD310
LE AWD310
LE FWD310
Limited AWD310
Limited FWD310
Platinum AWD310
Platinum FWD310
XLE AWD310
XLE FWD310
XSE AWD310
XSE FWD310
Fuel Type
L AWDUnleaded
L FWDUnleaded
LE AWDUnleaded
LE FWDUnleaded
Limited AWDUnleaded
Limited FWDUnleaded
Platinum AWDUnleaded
Platinum FWDUnleaded
XLE AWDUnleaded
XLE FWDUnleaded
XSE AWDUnleaded
XSE FWDUnleaded
Estimated MPG City
L AWD21
L FWD22
LE AWD21
LE FWD22
Limited AWD21
Limited FWD22
Platinum AWD21
Platinum FWD22
XLE AWD21
XLE FWD22
XSE AWD21
XSE FWD22
Estimated MPG Highway
L AWD28
L FWD29
LE AWD28
LE FWD29
Limited AWD28
Limited FWD29
Platinum AWD28
Platinum FWD29
XLE AWD28
XLE FWD29
XSE AWD28
XSE FWD29
Towing
L AWD5000
L FWD5000
LE AWD5000
LE FWD5000
Limited AWD5000
Limited FWD5000
Platinum AWD5000
Platinum FWD5000
XLE AWD5000
XLE FWD5000
XSE AWD5000
XSE FWD5000
GVWR (Gross Vehicle Weight Rating)
L AWD5970
L FWD5870
LE AWD5970
LE FWD5870
Limited AWD5970
Limited FWD5870
Platinum AWD5970
Platinum FWD5870
XLE AWD5970
XLE FWD5870
XSE AWD5970
XSE FWD5870
Payload
L AWD1605
L FWD1685
LE AWD1605
LE FWD1685
Limited AWD1485
Limited FWD1570
Platinum AWD1485
Platinum FWD1570
XLE AWD1565
XLE FWD1635
XSE AWD1535
XSE FWD1625
Curb Weight
L AWD4332
L FWD4155
LE AWD4332
LE FWD4155
Limited AWD4453
Limited FWD4265
Platinum AWD4453
Platinum FWD4265
XLE AWD4376
XLE FWD4199
XSE AWD4420
XSE FWD4221
Transmission
L AWDAutomatic
L FWDAutomatic
LE AWDAutomatic
LE FWDAutomatic
Limited AWDAutomatic
Limited FWDAutomatic
Platinum AWDAutomatic
Platinum FWDAutomatic
XLE AWDAutomatic
XLE FWDAutomatic
XSE AWDAutomatic
XSE FWDAutomatic

How to Calculate The Dealer Cost of a Toyota Highlander

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Highlander invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Highlander MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.