2023 Toyota Venza Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
Toyota Venza Pricing for the LE, XLE, Nightshade and Limited Trims
2023 Venza - Trim: LE - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$34,620
Invoice Price
$32,542
Destination Fee
$1,335
Holdback
$692
Dealer Cost
$33,185
2023 Venza - Trim: XLE - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$38,830
Invoice Price
$36,500
Destination Fee
$1,335
Holdback
$777
Dealer Cost
$37,058
2023 Venza - Trim: Nightshade - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$39,955
Invoice Price
$37,538
Destination Fee
$1,335
Holdback
$799
Dealer Cost
$38,074
2023 Venza - Trim: Limited - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$42,765
Invoice Price
$40,199
Destination Fee
$1,335
Holdback
$855
Dealer Cost
$40,679
Price Tip:
To find the best possible price on a new Toyota Venza, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
To find the best possible price on a new Toyota Venza, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Rydeshopper, Edmunds, NADAguides, Motortrend & CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
| Exterior Paint Options | |
| Special Color | |
| LE | $425 |
| Limited | $425 |
| Nightshade | $425 |
| XLE | $425 |
| Other Options | |
| Star Gaze Panoramic Fixed Roof | |
| LE | NA |
| Limited | $1,400 |
| Nightshade | NA |
| XLE | NA |
| Audio Options | |
| JBL® Premium Audio | |
| LE | NA |
| Limited | NA |
| Nightshade | NA |
| XLE | $580 |
| Specifications | |
| Base Price | |
| LE | $33,595 |
| Limited | $41,740 |
| Nightshade | $38,930 |
| XLE | $37,805 |
| Drive | |
| LE | AWD |
| Limited | AWD |
| Nightshade | AWD |
| XLE | AWD |
| Bodystyle | |
| LE | Crossover |
| Limited | Crossover |
| Nightshade | Crossover |
| XLE | Crossover |
| Doors | |
| LE | 4 |
| Limited | 4 |
| Nightshade | 4 |
| XLE | 4 |
| Height | |
| LE | 65.9 |
| Limited | 65.9 |
| Nightshade | 65.9 |
| XLE | 65.9 |
| Length | |
| LE | 186.6 |
| Limited | 186.6 |
| Nightshade | 186.6 |
| XLE | 186.6 |
| Wheelbase | |
| LE | 105.9 |
| Limited | 105.9 |
| Nightshade | 105.9 |
| XLE | 105.9 |
| Width | |
| LE | 73 |
| Limited | 73 |
| Nightshade | 73 |
| XLE | 73 |
| Cargo Volume | |
| LE | 28.8 |
| Limited | 28.8 |
| Nightshade | 28.8 |
| XLE | 28.8 |
| Seating Capacity | |
| LE | 5 |
| Limited | 5 |
| Nightshade | 5 |
| XLE | 5 |
| Front Head Room | |
| LE | 38.6 |
| Limited | 38.6 |
| Nightshade | 38.6 |
| XLE | 38.6 |
| Center Head Room | |
| LE | NA |
| Limited | NA |
| Nightshade | NA |
| XLE | NA |
| Front Leg Room | |
| LE | 40.9 |
| Limited | 40.9 |
| Nightshade | 40.9 |
| XLE | 40.9 |
| Center Leg Room | |
| LE | NA |
| Limited | NA |
| Nightshade | NA |
| XLE | NA |
| Front Shoulder Room | |
| LE | 57.4 |
| Limited | 57.4 |
| Nightshade | 57.4 |
| XLE | 57.4 |
| Center Shoulder Room | |
| LE | NA |
| Limited | NA |
| Nightshade | NA |
| XLE | NA |
| Interior Volume | |
| LE | 98.3 |
| Limited | 98.3 |
| Nightshade | 98.3 |
| XLE | 98.3 |
| Fuel Tank Capacity | |
| LE | 14.5 |
| Limited | 14.5 |
| Nightshade | 14.5 |
| XLE | 14.5 |
| Engine Type | |
| LE | Gas/Electric |
| Limited | Gas/Electric |
| Nightshade | Gas/Electric |
| XLE | Gas/Electric |
| Engine Size | |
| LE | 2.5 |
| Limited | 2.5 |
| Nightshade | 2.5 |
| XLE | 2.5 |
| Cylinders | |
| LE | 4 |
| Limited | 4 |
| Nightshade | 4 |
| XLE | 4 |
| Camshaft | |
| LE | DOHC |
| Limited | DOHC |
| Nightshade | DOHC |
| XLE | DOHC |
| Compression Ratio | |
| LE | 14.0:1 |
| Limited | 14.0:1 |
| Nightshade | 14.0:1 |
| XLE | 14.0:1 |
| Horsepower | |
| LE | 219 net |
| Limited | 219 net |
| Nightshade | 219 net |
| XLE | 219 net |
| Torque | |
| LE | 176 net |
| Limited | 176 net |
| Nightshade | 176 net |
| XLE | 176 net |
| Fuel Type | |
| LE | Unleaded |
| Limited | Unleaded |
| Nightshade | Unleaded |
| XLE | Unleaded |
| Estimated MPG City | |
| LE | 40 |
| Limited | 40 |
| Nightshade | 40 |
| XLE | 40 |
| Estimated MPG Highway | |
| LE | 37 |
| Limited | 37 |
| Nightshade | 37 |
| XLE | 37 |
| Towing | |
| LE | NA |
| Limited | NA |
| Nightshade | NA |
| XLE | NA |
| GVWR (Gross Vehicle Weight Rating) | |
| LE | 4920 |
| Limited | 4920 |
| Nightshade | 4920 |
| XLE | 4920 |
| Payload | |
| LE | NA |
| Limited | NA |
| Nightshade | NA |
| XLE | NA |
| Curb Weight | |
| LE | 3847 |
| Limited | 3913 |
| Nightshade | 3891 |
| XLE | 3891 |
| Transmission | |
| LE | CVT |
| Limited | CVT |
| Nightshade | CVT |
| XLE | CVT |
How to Calculate The Dealer Cost of a Toyota Venza
Formula for Calculating Dealer Cost:
- Example: Base Toyota Venza invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
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Note: All Toyota Venza MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
