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2023 Toyota Venza Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/Holdback

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Toyota Venza Pricing for the LE, XLE, Nightshade and Limited Trims

2023 Venza - Trim: LE - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$34,620
Invoice Price
$32,542
Destination Fee
$1,335
Holdback
$692
Dealer Cost
$33,185
Find the Best Price
2023 Venza - Trim: XLE - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$38,830
Invoice Price
$36,500
Destination Fee
$1,335
Holdback
$777
Dealer Cost
$37,058
Find the Best Price
2023 Venza - Trim: Nightshade - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$39,955
Invoice Price
$37,538
Destination Fee
$1,335
Holdback
$799
Dealer Cost
$38,074
Find the Best Price
2023 Venza - Trim: Limited - 4-Door Crossover with AWD. Powered by a 2.5L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$42,765
Invoice Price
$40,199
Destination Fee
$1,335
Holdback
$855
Dealer Cost
$40,679
Find the Best Price
Price Tip:

To find the best possible price on a new Toyota Venza, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Edmunds,   Rydeshopper,   CarsDirect,   Motortrend  &   J.D Power
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Exterior Paint Options
Special Color
LE$425
Limited$425
Nightshade$425
XLE$425
Other Options
Star Gaze Panoramic Fixed Roof
LENA
Limited$1,400
NightshadeNA
XLENA
Audio Options
JBL® Premium Audio
LENA
LimitedNA
NightshadeNA
XLE$580
Specifications
Base Price
LE$33,595
Limited$41,740
Nightshade$38,930
XLE$37,805
Drive
LEAWD
LimitedAWD
NightshadeAWD
XLEAWD
Bodystyle
LECrossover
LimitedCrossover
NightshadeCrossover
XLECrossover
Doors
LE4
Limited4
Nightshade4
XLE4
Height
LE65.9
Limited65.9
Nightshade65.9
XLE65.9
Length
LE186.6
Limited186.6
Nightshade186.6
XLE186.6
Wheelbase
LE105.9
Limited105.9
Nightshade105.9
XLE105.9
Width
LE73
Limited73
Nightshade73
XLE73
Cargo Volume
LE28.8
Limited28.8
Nightshade28.8
XLE28.8
Seating Capacity
LE5
Limited5
Nightshade5
XLE5
Front Head Room
LE38.6
Limited38.6
Nightshade38.6
XLE38.6
Center Head Room
LENA
LimitedNA
NightshadeNA
XLENA
Front Leg Room
LE40.9
Limited40.9
Nightshade40.9
XLE40.9
Center Leg Room
LENA
LimitedNA
NightshadeNA
XLENA
Front Shoulder Room
LE57.4
Limited57.4
Nightshade57.4
XLE57.4
Center Shoulder Room
LENA
LimitedNA
NightshadeNA
XLENA
Interior Volume
LE98.3
Limited98.3
Nightshade98.3
XLE98.3
Fuel Tank Capacity
LE14.5
Limited14.5
Nightshade14.5
XLE14.5
Engine Type
LEGas/Electric
LimitedGas/Electric
NightshadeGas/Electric
XLEGas/Electric
Engine Size
LE2.5
Limited2.5
Nightshade2.5
XLE2.5
Cylinders
LE4
Limited4
Nightshade4
XLE4
Camshaft
LEDOHC
LimitedDOHC
NightshadeDOHC
XLEDOHC
Compression Ratio
LE14.0:1
Limited14.0:1
Nightshade14.0:1
XLE14.0:1
Horsepower
LE219 net
Limited219 net
Nightshade219 net
XLE219 net
Torque
LE176 net
Limited176 net
Nightshade176 net
XLE176 net
Fuel Type
LEUnleaded
LimitedUnleaded
NightshadeUnleaded
XLEUnleaded
Estimated MPG City
LE40
Limited40
Nightshade40
XLE40
Estimated MPG Highway
LE37
Limited37
Nightshade37
XLE37
Towing
LENA
LimitedNA
NightshadeNA
XLENA
GVWR (Gross Vehicle Weight Rating)
LE4920
Limited4920
Nightshade4920
XLE4920
Payload
LENA
LimitedNA
NightshadeNA
XLENA
Curb Weight
LE3847
Limited3913
Nightshade3891
XLE3891
Transmission
LECVT
LimitedCVT
NightshadeCVT
XLECVT

How to Calculate The Dealer Cost of a Toyota Venza

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Venza invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Venza MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.