Car Buying Strategies

2021 Toyota Venza Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
2021 Venza - Style: LE, 4-Dr Crossover. Powered by a 2.5 L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission
MSRP
$32,470
Invoice Price
$30,521
Destination Fee
$1,175
Holdback
$649
Dealer Cost
$31,047
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2021 Venza - Style: XLE, 4-Dr Crossover. Powered by a 2.5 L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission
MSRP
$36,000
Invoice Price
$33,840
Destination Fee
$1,175
Holdback
$720
Dealer Cost
$34,295
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2021 Venza - Style: Limited, 4-Dr Crossover. Powered by a 2.5 L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission
MSRP
$39,800
Invoice Price
$37,412
Destination Fee
$1,175
Holdback
$796
Dealer Cost
$37,791
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Venza, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Venza Overview:

Sitting pretty between the rugged Toyota Rav4 and the durable Toyota Highlander SUV model lies the slightly more sophisticated and good-looking 2021 Toyota Venza. Based upon the design and feel of a foreign Toyota model that is produced overseas, the 2021 Toyota Venza has also gained popularity across the United States. Utilizing an exclusively hybrid powertrain, the Toyota Venza forges its own path in the North American market.

What’s New for the Toyota Venza in 2021?

The 2021 Toyota Venza is an interesting model of sorts. Previously produced from 2009-2015, the Venza was once discontinued and thought to never re-enter the market again. Yet, in 2021 consumers saw re-emergence of this vehicle. Coming back with a vigor, the new 2021 Toyota Venza is a completely new model in which every single attribute has been reinvented and introduced as brand new. Reviving a popular name from 2015, the new 2021 Toyota Venza is back and ready to compete against avid rivals that share the same marketspace.

Explore the Styling of the Toyota Venza

There is one word to fully describe the outward appearance of the 2021 Toyota Venza: elegant. The image of distinctive style and classy attributes, the Venza is essentially a leader in the class. As a mid-size crossover that briefly crosses into the SUV field, the 2021 Toyota Venza can seat up to five passengers. With the look and feel of a luxury vehicle, the Venza is built of smooth, yet capable all-wheel drive.

Trim Level Options for the 2021 Toyota Venza

Available in three different trim level options, the 2021 Toyota Venza offers a few choices without being overwhelming. Offering differentiation between the LE, XLE, and Limited models, the Venza provides an array of price points, customization levels, and upscale amenities. One benefit of this small SUV is that all models are equipped with all-wheel drive, which means that buyers will not have an additional cost if they want to upgrade to this drivetrain option.

Performance and Driving Experience Details

Despite a vehicle's appearance, its look does not mean much if it does not perform well and meet consumer expectations. Offered as an exclusively hybrid vehicle, the Venza is comprised of a single 2.5-liter 4-cylinder gasoline engine that is paired with three electric-format motors. Allowing this crossover to generate up to 219 horsepower, the 2021 Toyota Venza is much more powerful than one might expect.

As we mentioned, all-wheel drive is standard for this vehicle model. This works through the process of power transfer to the front wheels by two electric engines, while the rear wheels gain their power from one other electric motor. The leads to handling that is impressive. Throttling capabilities are also on point for this subcompact SUV.

Not only is the 2021 Toyota Venza fun to drive and environmentally responsible, but it also offers a sense of safety and security from the integrated standard safety features it relies upon. An entire suite of driver-assistive safety features that come standard impress consumers as a desirable addition. Automatic emergency braking complete with pedestrian detection allows the Venza to come to a complete and abrupt halt when it senses objects and persons in its path. Lane-keeping assist and lane-departure warning are always also elements that aide in keeping the Venza in its own lane, enhancing the overall safety of this SUV during travel.

Fuel Economy Expectations

Boasting an outstanding fuel economy, the exclusively hybrid 2021 Toyota Venza can get up to 40 combined MPG in its best efforts. Many other second-row SUVs cannot even begin to compete with this capability, as it almost doubles the MPG of comparable rivals. Competing with the likes of the Honda Passport and the Ford Edge, the 2021 Toyota Venza stands strong at the top in fuel economy and environmental friendliness. While these SUV models may beat the Venza in other endeavors, they simply cannot come close to matching up against the Toyota's average fuel economy.

In a crowded segment of crossovers and subcompact SUVs, the 2021 Toyota Venza makes its own way as a re-invented and re-designed model. Its elegance and class are nearly unmatched, making it a true gem in this market space. Equipped with a wide array of standard driver-assistive safety features, a complex hybrid powertrain setup, and jaw-dropping fuel economy, this SUV is truly a vehicle of the future. Innovative and modern, the 2021 Toyota Venza is a force to be reckoned with.

How to Calculate The Dealer Cost of a Toyota Venza

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Venza invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Venza MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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