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2017, 2018 Toyota 4Runner Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota 4Runner pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota 4Runner Prices - How Much is a Toyota 4Runner?

2017 Prices
2018 Prices
2017 4Runner Prices: 4.0L Auto Transmission SR5 4-Door Rear Wheel Drive Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$34,210
Invoice Price
$31,473
Destination Fee
$940
Holdback
$684
Dealer Cost
$31,729
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2017 4Runner Prices: 4.0L Auto Transmission SR5 Premium 4-Door Rear Wheel Drive Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$36,040
Invoice Price
$33,157
Destination Fee
$940
Holdback
$721
Dealer Cost
$33,376
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2017 4Runner Prices: 4.0L Auto Transmission SR5 4-Door 4WD Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$36,085
Invoice Price
$33,198
Destination Fee
$940
Holdback
$722
Dealer Cost
$33,416
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2017 4Runner Prices: 4.0L Auto Transmission TRD Off-Road 4-Door 4WD Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$37,335
Invoice Price
$34,348
Destination Fee
$940
Holdback
$747
Dealer Cost
$34,541
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2017 4Runner Prices: 4.0L Auto Transmission SR5 Premium 4-Door 4WD Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$37,915
Invoice Price
$34,882
Destination Fee
$940
Holdback
$758
Dealer Cost
$35,064
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2017 4Runner 4.0L Auto Transmission TRD Off-Road Premium 4-Door 4WD Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$39,295
Invoice Price
$36,150
Destination Fee
$940
Holdback
$786
Dealer Cost
$36,304
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2017 4Runner 4.0L Auto Transmission TRD PRO 4-Door 4WD Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$42,400
Invoice Price
$39,009
Destination Fee
$940
Holdback
$848
Dealer Cost
$39,101
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2017 4Runner Prices: 4.0L Auto Transmission Limited 4-Door Rear Wheel Drive Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$42,525
Invoice Price
$39,123
Destination Fee
$940
Holdback
$851
Dealer Cost
$39,213
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2017 4Runner Prices: 4.0L Auto Transmission Limited 4-Door 4WD Sport Utility w/ 4L Gas Engine - 6 Cylinders
MSRP
$44,560
Invoice Price
$40,994
Destination Fee
$940
Holdback
$891
Dealer Cost
$41,043
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2018 4Runner SR5 (Natl). Horse Power: 270 City, Hwy. MPG: 17 / 21 RWD
MSRP
$34,410
Invoice Price
$31,657
Destination Fee
$995
Holdback
$688
Dealer Cost
$31,964
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2018 4Runner SR5 Premium (Natl). Horse Power: 270 City, Hwy. MPG: 17 / 21 RWD
MSRP
$36,240
Invoice Price
$33,341
Destination Fee
$995
Holdback
$725
Dealer Cost
$33,611
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2018 4Runner SR5 (Natl). Horse Power: 270 City, Hwy. MPG: 17 / 20 4WD
MSRP
$36,285
Invoice Price
$33,382
Destination Fee
$995
Holdback
$726
Dealer Cost
$33,651
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2018 4Runner SR5 Premium (Natl). Horse Power: 270 City, Hwy. MPG: 17 / 20 4WD
MSRP
$38,115
Invoice Price
$35,066
Destination Fee
$995
Holdback
$762
Dealer Cost
$35,299
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2018 4Runner Limited (Natl). Horse Power: 270 City, Hwy. MPG: 17 / 21 RWD
MSRP
$42,725
Invoice Price
$39,307
Destination Fee
$995
Holdback
$855
Dealer Cost
$39,448
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2018 4Runner Limited (Natl). Horse Power: 270 City, Hwy. MPG: 17 / 20 4WD
MSRP
$44,760
Invoice Price
$41,178
Destination Fee
$995
Holdback
$895
Dealer Cost
$41,278
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota 4Runner, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota 4Runner Overview:
Optimized for off-road driving, the 2017 Toyota 4Runner offers several all-wheel drive systems and dynamic suspension systems. This durable vehicle also boasts premium digital technology such a 15-speaker audio system and GPS navigation unit. Some reliable safety amenities in the 4Runner include the Star Safety System and Safety Connect.

Trims

The Toyota 4Runner is an SUV that's available with two or three rows. Starting at just over $36,000, this family-friendly vehicle offers premium technology like the Entune system. Engineered for the ultimate off-road performance, the TRD Pro and Limited editions cost more than $40,000.

Performance

Rated at 270 horsepower and 278 pound-feet of torque, a 4.0 L V6 engine propels the 2017 Toyota 4Runner. An electronically controlled automatic transmission system is paired with this powerful six-cylinder engine. The driver can choose from five gear ratios or use the Sequential Shift Mode to customize the transmission for demanding conditions. Additionally, the power steering system in this SUV is managed by the Variable Flow Control. 

Some of the 4Runner models are equipped with a rear-wheel drive that's coupled with the Automatic Limited-Slip Differential. Designed for off-road navigation, the Active Traction Control is integrated into the Part-Time All-Wheel Drive and Full-Time All-Wheel Drive. The Kinetic Dynamic Suspension System and Bilstein shock absorbers are some other features that improve off-road performance. For even better handling on rugged terrains, the driver should select the X-REAS Sport Enhancement Suspension.

Efficiency

The Toyota 4Runner has a maximum fuel economy of 21 MPG on the highway and 17 MPG in the city. For an SUV that's designed to be driven on unpaved trails, these are fairly impressive ratings. The vehicle's powertrain is controlled by the Dual Independent Variable Valve Timing with intelligence (VVT-i) technology. The Downhill Assist Control improves efficiency when the car rolls down sloped roads.

Interior


The 2017 Toyota 4Runner includes an eight-way driver's seat with a lumbar support. A reclining function makes it easy to adjust the 40/20/40 second-row seats, which can be folded flat. Some models offer a third row that has 50/50 seats with a folding design. Fabric, leather and the SofTex material are some of the finishes that are available for the seats in this family-friendly vehicle. Up to a dozen cup holders are installed in the trims that have seven seats. 

Technology

Accessible via a 6.1-inch touch screen, the Entune system in the 2017 Toyota 4Runner offers excellent guidance and great entertainment. Linked to traffic and weather updates on HD Radio, the GPS navigation software provides reliable directions. Destination Search is one of many features in the signature Entune App Suite. Music on SiriusXM Satellite Radio and other audio sources can be enjoyed on the 15-speaker JBL GreenEdge speakers. 

Safety

Featuring the Smart Stop Technology and five other installations, the Star Safety System is standard in the 2017 Toyota 4Runner. This SUV also offers the Safety Connect suite that includes the Emergency Assistance service. In the passive safety category, eight air bags are installed in this spacious family vehicle.

How to Calculate The Dealer Cost of a Toyota 4Runner

Formula for Calculating Dealer Cost:

  • Example: Base Toyota 4Runner invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota 4Runner MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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