2017, 2018 Toyota 4Runner Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback
MSRP Invoice Price Destination Fee Holdback Dealer Cost
Toyota 4Runner Prices - How Much is a Toyota 4Runner?
To avoid overpaying on a new Toyota 4Runner, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
The Toyota 4Runner is an SUV that's available with two or three rows. Starting at just over $36,000, this family-friendly vehicle offers premium technology like the Entune system. Engineered for the ultimate off-road performance, the TRD Pro and Limited editions cost more than $40,000.
Rated at 270 horsepower and 278 pound-feet of torque, a 4.0 L V6 engine propels the 2017 Toyota 4Runner. An electronically controlled automatic transmission system is paired with this powerful six-cylinder engine. The driver can choose from five gear ratios or use the Sequential Shift Mode to customize the transmission for demanding conditions. Additionally, the power steering system in this SUV is managed by the Variable Flow Control.
Some of the 4Runner models are equipped with a rear-wheel drive that's coupled with the Automatic Limited-Slip Differential. Designed for off-road navigation, the Active Traction Control is integrated into the Part-Time All-Wheel Drive and Full-Time All-Wheel Drive. The Kinetic Dynamic Suspension System and Bilstein shock absorbers are some other features that improve off-road performance. For even better handling on rugged terrains, the driver should select the X-REAS Sport Enhancement Suspension.
The Toyota 4Runner has a maximum fuel economy of 21 MPG on the highway and 17 MPG in the city. For an SUV that's designed to be driven on unpaved trails, these are fairly impressive ratings. The vehicle's powertrain is controlled by the Dual Independent Variable Valve Timing with intelligence (VVT-i) technology. The Downhill Assist Control improves efficiency when the car rolls down sloped roads.
The 2017 Toyota 4Runner includes an eight-way driver's seat with a lumbar support. A reclining function makes it easy to adjust the 40/20/40 second-row seats, which can be folded flat. Some models offer a third row that has 50/50 seats with a folding design. Fabric, leather and the SofTex material are some of the finishes that are available for the seats in this family-friendly vehicle. Up to a dozen cup holders are installed in the trims that have seven seats.
Accessible via a 6.1-inch touch screen, the Entune system in the 2017 Toyota 4Runner offers excellent guidance and great entertainment. Linked to traffic and weather updates on HD Radio, the GPS navigation software provides reliable directions. Destination Search is one of many features in the signature Entune App Suite. Music on SiriusXM Satellite Radio and other audio sources can be enjoyed on the 15-speaker JBL GreenEdge speakers.
Featuring the Smart Stop Technology and five other installations, the Star Safety System is standard in the 2017 Toyota 4Runner. This SUV also offers the Safety Connect suite that includes the Emergency Assistance service. In the passive safety category, eight air bags are installed in this spacious family vehicle.
How to Calculate The Dealer Cost of a Toyota 4Runner
Formula for Calculating Dealer Cost:
- Example: Base Toyota 4Runner invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)
Note: All Toyota 4Runner MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.