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2024 Toyota 4Runner MSRP vs Invoice vs True Dealer Cost

2024 Toyota 4Runner Invoice Price Guide - Holdback - Dealer Cost - MSRP

Starting at $42,100

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The Toyota 4Runner Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,395] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,395 is included in the prices below.

Toyota 4Runner Prices	MSRP	Invoice	Dealer Cost
4.0L V6 SR5 4L \| 6 Cyl. \| Automatic \| RWD	$42,100	$38,844	$37,581
4.0L V6 SR5 4L \| 6 Cyl. \| Automatic \| 4WD	$43,975	$40,570	$39,251
4.0L V6 TRD Sport 4L \| 6 Cyl. \| Automatic \| RWD	$44,960	$41,474	$40,125
4.0L V6 SR5 Premium 4L \| 6 Cyl. \| Automatic \| RWD	$45,160	$41,657	$40,302
4.0L V6 TRD Off-Road 4L \| 6 Cyl. \| Automatic \| 4WD	$45,945	$42,381	$41,003
4.0L V6 TRD Sport 4L \| 6 Cyl. \| Automatic \| 4WD	$46,835	$43,200	$41,795
4.0L V6 SR5 Premium 4L \| 6 Cyl. \| Automatic \| 4WD	$47,035	$43,383	$41,972
4.0L V6 TRD Off-Road Premium 4L \| 6 Cyl. \| Automatic \| 4WD	$48,525	$44,754	$43,298
4.0L V6 Limited 4L \| 6 Cyl. \| Automatic \| RWD	$51,335	$47,338	$45,798
4.0L V6 Limited 4L \| 6 Cyl. \| Automatic \| 4WD	$53,370	$49,212	$47,611
4.0L V6 TRD Pro 4L \| 6 Cyl. \| Automatic \| 4WD	$56,565	$52,151	$50,454

4Runner Depreciation Value
1 Year Average	19%
3 Year Average	24%
5 Year Average	32%