2019 Toyota 4Runner Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

The 2019 Toyota 4Runner is a stylish SUV that is designed for the challenges of off-roading. While well equipped to handle rough terrain and tow up to 5,000 pounds, the comfortable interior and added safety features make it the ideal vehicle for everyday needs. Seven trim levels, including the luxurious TRD Pro, allow one to choose the perfect SUV for their individual needs without sacrificing quality.

What’s New for 2019

The 2019 Toyota 4Runner comes with a few new features that weren’t found on the 2018 lineup. New Fox shock absorbers are on the TRD Pro along with a skid plate and roof rack to dress up the exterior. A sunroof and the JBL sound system are now standard on this model as well.

A small price increase of $100 is also new on the 2019 Toyota 4Runner with a manufacturer’s suggested retail price starting at $34,910. In return, one can expect to find new standard features like the 17-inch alloy wheels to add to the exterior design. Toyota is including mudguards and skid plates. A rear liftgate makes this a practical sport utility vehicle. Split folding rear seats increase the cargo area, and a rearview camera adds safety.

Brand new for 2019 is the Limited Nightshade Edition. This trim package falls just under the top level in the lineup. Integrated fog lights are standard on this version as well as roof rails. Black door handles and black chrome accents give it an attractive and sleek appearance not seen on the 4Runner in previous versions.

An Aggressively Styled, Powerful SUV

The 2019 Toyota 4Runner includes a 4.0-liter V-6 engine on all models as well as a five-speed automatic transmission. These are paired with a rear-wheel drive, four-wheel drive, or all-wheel drive option. All of the entry-level SR5 trim levels include four-wheel drive only while all others come with a selectable part-time four-wheel drive option. The exception is the Limited model.

A two-speed transfer case is manually operated in low range settings on those models offering part-time four-wheel drive. The Limited is a full-time all-wheel drive SUV that features a Torsen center differential that can adjust the torque to the front or rear wheels as needed. Testing on the mid-level TRD off-road model proved it capable of accelerating from 0 to 60 miles per hour in just 7.5 seconds. Towing capacity ranges up to 5,000 pounds.

The 2019 Toyota 4Runner has a powertrain that provides a fuel rating of 17 miles per gallon in the city and 21 on the highway. A 270 horsepower along with 278 pound to foot torque make this a rugged SUV that is as stylish as it is powerful. One can choose from among eight exterior colors including everything from Super White to Red Metallic.

Available Options and Trim Packages

The 2019 Toyota 4Runner has seven trim packages to pick from starting with the base level SR5. Projector beam headlights and smoked trim add interest to the exterior along with 17-inch 6-spoke alloy wheels. The Entune Audio Plus system meets one’s entertainment needs while features like the back-up camera that includes a projected path and Active Traction Control keep all passengers safe. One also gets the standard 5,000 pound towing capacity and part time four wheel drive system at this level.

The SR5 Premium takes features up a notch with SofTex trimmed power adjustable, heated front seats. The Entune App Suite, including Entune Premium Audio with Integrated Navigation is a luxurious touch for the interior space. Heated power outside mirrors and turn signal indicators top off the features on can expect.

The TRD Off-Road trim package upgrades the 17-inch alloy wheels to a seven spoke design. Multi-terrain Select and Hiss Start Assist Control work along with the Crawl Control and locking rear differential for the ultimate in driver control. Stepping up to the TRD Off-Road Premium package, one discovers luxurious touches for the interior such as heated front seats that include headrests accented with red lettering.

The Limited 4Runner features 20-inch split six-spoke wheels and a moon roof that elevate the exterior appearance. The power adjustable front seats are heated and trimmed in leather for beauty and function all in one piece. Add to that the dual zone climate control for ultimate comfort. One also gets the Premium JBL audio system at this trim level.

Those looking for luxury in an SUV will appreciate the Limited Nightshade Edition with its black exterior accents. Roof rails and heated mirrors that have turn signal indicators add to the appeal. Side rocker panels as well as door handles and external badging make this SUV even more attractive.

Topping out the trim level offerings is the TRD Pro with 17-inch matte-black wheels and TRD Pro external hard badges. The unique Toyota front grille, a black roof rack, and LED fog lights create a mysterious edge to this version of the 4Runner. One doesn’t give up performance for these stylish details. It still includes features such as Hill Start Assist Control and Multi-terrain Select as well as Crawl Control.

How to Calculate The Dealer Cost of a Toyota 4Runner

Formula for Calculating Dealer Cost:

• Example: Base Toyota 4Runner invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
• What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota 4Runner MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.