Car Buying Strategies

2021 Toyota Prius Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

2021 Toyota Prius Invoice Price Guide - Holdback - Dealer Cost - MSRP
Find New Car Deals Near You
Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2021 Prius - Style: L Eco - 5-Door Hatchback w/FWD. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$24,525
Invoice Price
$23,054
Destination Fee
$995
Holdback
$491
Dealer Cost
$23,559
Find the Best Price
2021 Prius - Style: LE - 5-Door Hatchback w/FWD. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$25,735
Invoice Price
$24,191
Destination Fee
$995
Holdback
$515
Dealer Cost
$24,671
Find the Best Price
2021 Prius - Style: LE - 5-Door Hatchback w/AWD-e. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$27,135
Invoice Price
$25,507
Destination Fee
$995
Holdback
$543
Dealer Cost
$25,959
Find the Best Price
2021 Prius - Style: XLE - 5-Door Hatchback w/FWD. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$28,575
Invoice Price
$26,602
Destination Fee
$995
Holdback
$572
Dealer Cost
$27,026
Find the Best Price
2021 Prius - Style: XLE - 5-Door Hatchback w/AWD-e. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$29,575
Invoice Price
$27,533
Destination Fee
$995
Holdback
$592
Dealer Cost
$27,937
Find the Best Price
2021 Prius - Style: 2020 Edition - 5-Door Hatchback w/FWD. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$29,875
Invoice Price
$27,811
Destination Fee
$995
Holdback
$598
Dealer Cost
$28,209
Find the Best Price
2021 Prius - Style: Limited - 5-Door Hatchback w/FWD. Powered by a 1.8L, 4 Cylinder, Gas/Electric Engine w/ CVT Transmission.
MSRP
$32,650
Invoice Price
$30,395
Destination Fee
$995
Holdback
$653
Dealer Cost
$30,737
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Prius, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services; Car Clearance Deals,   NADAguides,   MotorTrend &   CarsDirect
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Prius Overview:

The Prius changed the way that drivers look at a hybrid. There are now several good options on the market, but this efficient little Toyota continues to lead the pack in many ways. The 2021 Toyota Prius continues to be easy to drive and equipped with plenty of features. Those who are considering a hybrid can keep reading to learn more about what it offers.

What's New for 2021?

At long last, most models of the Prius are coming standard with Android Auto. Apple CarPlay has been standard for years and now fans of both phones can easily sync with the Prius. Also standard in 2021 are road-sign recognition and bicyclist detection.

Also new for 2021 is the 2020 model. As odd as the name may seem, it is in honor of the vehicle's 20th anniversary. The outside of this model features black-out accents and wheels. Only 2,020 of them will be made, however.

Performance Stats

The Prius has perfected its "Synergy Drive" system over the years. The 2021 Prius uses a 1.8L four-cylinder plus two electric motors. The combination gets 121-horsepower, which does a respectable job of moving the vehicle around.

As always, a major appeal of the Prius is that there is no charging required. Another great thing about the 2021 Prius is it is available with all-wheel drive. A continuously variable transmission is standard either way.

Fuel Economy

For the entry-level L Eco, the Prius can get 58mpg in the city and 53mpg on the highway. Any other trim level that is equipped with front-wheel drive dips slightly, going down to 54mpg city and 50mpg highway. All-wheel-drive models are going to get drivers 51mpg city and 47mpg highway. All of these sets of numbers are outstanding.

Safety Features

Toyota Safety Sense 2.0 is found on all 2021 Prius models. On top of the newly standard driver aids, it includes lane departure warning, automatic emergency braking, and forward-collision warning. All models also have adaptive cruise control as well as automatic high beams.

The LE, which is the second option on the list, also adds blind-spot monitoring featuring rear cross-traffic alert and active park assist. It also gains both front and rear parking sensors. The top-of-the-line Limited is the only trim to get a head-up display.

Technology

The standard tech setup for the 2021 Prius includes three USB ports, a 7-inch touchscreen, and smartphone integration. The infotainment system also works with Amazon Alexa and includes a Wi-Fi hotspot. Going with the Limited trim will mean going up to an 11.6-inch touchscreen. However, this is the only model that still does not have Android Auto, something buyers need to keep in mind.

There are other available tech features as well, depending on which of the five models driver choose. The XLE and up get wireless device charging, for example. As for the Limited, it gets HD and satellite radio, as well as a premium sound system to enjoy them on.

Interior Space & Quality

If the Prius is known for one thing other than efficiency, it is its spaciousness. This hatchback has enough room for five adults to sit comfortably. It also is designed to give the driver great outward visibility.

Cargo capacity is also noteworthy. There are either 24.6 cubic feet or 27.4 cubic feet behind the seats, depending on the trim. Folding down the backseat of any trim level will reveal 50.7 cubic feet. These are excellent numbers in the hybrid/electric vehicle class.

Trim Levels

Many drivers will stick with the entry-level L Eco trim, especially if fuel efficiency is their primary goal. It has plenty of tech and safety features, plus features like push-button start and automatic climate control. The LE trim has those extra safety features, plus a cargo cover.

For more luxury, drivers will want to turn to the XLE model. Here they will find leather upholstery and power-adjustment for the driver's seat. This is also the first model on the list to add heat to the front seats and the steering wheel.

The 2020 Edition is equipped the same. It has a few differences when it comes to style. It is also available with two exclusive paint colors, known as SuperSonic Red and Wind Chill Pearl. The Limited trim makes primarily tech upgrades.

Drivers who want a practical vehicle that lets them sail by the gas station more often than not will love the 2021 Toyota Prius. Taking one for a spin is the best way to appreciate how well-done this hybrid really is.

How to Calculate The Dealer Cost of a Toyota Prius

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Prius invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Prius MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

Featured Buying Guide
Dealer Invoice Price
Save Thousands on a New Car! Start Your Own Online Price War

Get local dealers to compete for your business. Get a free - no obligation price quote from the following online pricing services:

Best Price
• Car Clearance Deals
CarsDirect
NADAguides
MotorTrend
They Compete - You Win! See who has the lowest price & save.
Dealer Cost Calculator:
Dealer Cost Calculator