2024 Toyota Prius MSRP vs Invoice vs True Dealer Cost

Starting at $29,145

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The Toyota Prius Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,195] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,195 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
LE 2L \| 4 Cyl \| CVT \| FWD	$29,145	$27,469	$26,910	Get Price
LE 2L \| 4 Cyl \| CVT \| AWD	$30,545	$28,785	$28,198	Get Price
XLE 2L \| 4 Cyl \| CVT \| FWD	$32,590	$30,421	$29,793	Get Price
XLE 2L \| 4 Cyl \| CVT \| AWD	$33,990	$31,724	$31,068	Get Price
Limited 2L \| 4 Cyl \| CVT \| FWD	$36,160	$33,744	$33,045	Get Price
Limited 2L \| 4 Cyl \| CVT \| AWD	$37,560	$35,047	$34,320	Get Price