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2015 - 2016 Toyota Camry Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Camry price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.
2016 Camry LE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$23,070
Invoice Price
$21,109
Destination Fee
$835
Holdback
$461
Dealer Cost
$21,483
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2016 Camry SE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$23,840
Invoice Price
$21,694
Destination Fee
$835
Holdback
$477
Dealer Cost
$22,052
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2016 Camry SE w/Special Edition Package 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$25,715
Invoice Price
$23,401
Destination Fee
$835
Holdback
$514
Dealer Cost
$23,722
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2016 Camry XLE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$26,310
Invoice Price
$23,942
Destination Fee
$835
Holdback
$526
Dealer Cost
$24,251
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2016 Camry XLE V6 4 Door Sdn (Sedan) 3.5L V6 268 hp - 6 cyl. MPG: Highway: 21 / City: 31
MSRP
$31,370
Invoice Price
$28,547
Destination Fee
$835
Holdback
$627
Dealer Cost
$28,755
Find the Best Price
2016 Camry XSE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$26,310
Invoice Price
$23,942
Destination Fee
$835
Holdback
$526
Dealer Cost
$24,251
Find the Best Price
2016 Camry XSE V6 4 Door Sdn (Sedan) 3.5L V6 268 hp - 6 cyl. MPG: Highway: 21 / City: 31
MSRP
$31,370
Invoice Price
$28,547
Destination Fee
$835
Holdback
$627
Dealer Cost
$28,755
Find the Best Price
2015 Camry LE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$22,970
Invoice Price
$21,017
Destination Fee
$835
Holdback
$459
Dealer Cost
$21,393
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2015 Camry SE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$23,840
Invoice Price
$21,694
Destination Fee
$835
Holdback
$477
Dealer Cost
$22,052
Find the Best Price
2015 Camry XLE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$26,150
Invoice Price
$23,797
Destination Fee
$835
Holdback
$523
Dealer Cost
$24,109
Find the Best Price
2015 Camry XLE V6 4 Door Sdn (Sedan) 3.5L V6 268 hp - 6 cyl. MPG: Highway: 21 / City: 31
MSRP
$31,370
Invoice Price
$28,546
Destination Fee
$835
Holdback
$627
Dealer Cost
$28,754
Find the Best Price
2015 Camry XSE 4 Door Sdn (Sedan) 2.5L I4 178 hp - 4 cyl. MPG: Highway: 25 / City: 35
MSRP
$26,150
Invoice Price
$23,797
Destination Fee
$835
Holdback
$523
Dealer Cost
$24,109
Find the Best Price
2015 Camry XSE V6 4 Door Sdn (Sedan) 3.5L V6 268 hp - 6 cyl. MPG: Highway: 21 / City: 31
MSRP
$31,370
Invoice Price
$28,546
Destination Fee
$835
Holdback
$627
Dealer Cost
$28,754
Find the Best Price
Price Tip:
To avoid overpaying on a new Toyota Camry, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides::
2016 Toyota Camry Overview:
About the 2016 Toyota Camry
The 2016 Toyota Camry arrived shortly after the nameplate received the first major facelift in its seventh production cycle. In addition to refreshing some of the exterior panels of the Camry for the 2015 model year, Toyota introduced a Special Edition (SE) model, which is placed above the LE and XLE trims and below the XSE trim. Critics note the 2016 Camry’s roomy cabin, which is large enough to accommodate five people, as well as a quiet ride. On the other hand, as a mid-size four-door sedan, the new Camry does not excite many writers, most of who point out more engaging offerings. 

The standard engine on the 2016 Toyota Camry is a 2.5-liter inline four-cylinder engine, which produces 178 horsepower and 170 foot-pounds (lb-ft) of torque. It is hitched to a six-speed electronically controlled automatic transmission, which is accompanied by a sequential shift mode for a manual-gearbox feel. If you go with the XLE or XSE, you have the choice of going with a 3.5-liter V6 engine instead; it churns out 268 horsepower and 248 lb-ft of torque. The SE in particular receives exclusive features that include a sports-style gauge cluster, blue interior accents for enhancing the cabin, and smoked taillights. It also comes with paddle shifters accompanying the gearbox. 

Fuel economy on the 2016 Camry is adequate, if not mind-blowing. The EPA estimate is 25 miles per gallon (mpg) in the city and 35 mpg on the highway. That accounts for a combined fuel economy of 28 mpg.

How to Calculate The Dealer Cost of a Toyota Camry

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Camry invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Camry Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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