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2016, 2017 Toyota Camry Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Camry price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 Camry LE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$23,070
Invoice Price
$21,109
Destination Fee
$865
Holdback
$461
Dealer Cost
$21,513
Find the Best Price
2016 Camry SE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$23,840
Invoice Price
$21,694
Destination Fee
$865
Holdback
$477
Dealer Cost
$22,082
Find the Best Price
2016 Camry SE - Special Edition Pkg 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$25,715
Invoice Price
$23,401
Destination Fee
$865
Holdback
$514
Dealer Cost
$23,752
Find the Best Price
2016 Camry XLE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$26,310
Invoice Price
$23,942
Destination Fee
$865
Holdback
$526
Dealer Cost
$24,281
Find the Best Price
2016 Camry XSE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 25 MPG - Highway 35 MPG)
MSRP
$26,310
Invoice Price
$23,942
Destination Fee
$865
Holdback
$526
Dealer Cost
$24,281
Find the Best Price
2016 Camry XLE V6 4 door car w/ 268 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 21 MPG - Highway 31 MPG)
MSRP
$31,370
Invoice Price
$28,547
Destination Fee
$865
Holdback
$627
Dealer Cost
$28,785
Find the Best Price
2016 Camry XSE V6 4 door car w/ 268 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 21 MPG - Highway 31 MPG)
MSRP
$31,370
Invoice Price
$28,547
Destination Fee
$865
Holdback
$627
Dealer Cost
$28,785
Find the Best Price
2016 Camry Hybrid LE 4 door car w/ 156 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 43 MPG - Highway 39 MPG)
MSRP
$26,790
Invoice Price
$24,647
Destination Fee
$865
Holdback
$536
Dealer Cost
$24,976
Find the Best Price
2016 Camry Hybrid SE 4 door car w/ 156 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 40 MPG - Highway 38 MPG)
MSRP
$27,995
Invoice Price
$25,756
Destination Fee
$865
Holdback
$560
Dealer Cost
$26,061
Find the Best Price
2016 Camry Hybrid XLE 4 door car w/ 156 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 40 MPG - Highway 38 MPG)
MSRP
$30,140
Invoice Price
$27,729
Destination Fee
$865
Holdback
$603
Dealer Cost
$27,991
Find the Best Price
2017 Camry LE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 33 MPG)
MSRP
$23,070
Invoice Price
$21,109
Destination Fee
$865
Holdback
$461
Dealer Cost
$21,513
Find the Best Price
2017 Camry SE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 33 MPG)
MSRP
$23,840
Invoice Price
$21,694
Destination Fee
$865
Holdback
$477
Dealer Cost
$22,082
Find the Best Price
2017 Camry XLE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 33 MPG)
MSRP
$26,310
Invoice Price
$23,942
Destination Fee
$865
Holdback
$526
Dealer Cost
$24,281
Find the Best Price
2017 Camry XSE 4 door car w/ 178 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 24 MPG - Highway 33 MPG)
MSRP
$26,310
Invoice Price
$23,942
Destination Fee
$865
Holdback
$526
Dealer Cost
$24,281
Find the Best Price
2017 Camry XLE V6 4 door car w/ 268 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 21 MPG - Highway 30 MPG)
MSRP
$31,370
Invoice Price
$28,547
Destination Fee
$865
Holdback
$627
Dealer Cost
$28,785
Find the Best Price
2017 Camry XSE V6 4 door car w/ 268 horsepower, V-6 - 3.5L (6 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 21 MPG - Highway 30 MPG)
MSRP
$31,370
Invoice Price
$28,547
Destination Fee
$865
Holdback
$627
Dealer Cost
$28,785
Find the Best Price
2017 Camry Hybrid LE 4 door car w/ 156 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 42 MPG - Highway 38 MPG)
MSRP
$26,790
Invoice Price
$24,647
Destination Fee
$865
Holdback
$536
Dealer Cost
$24,976
Find the Best Price
2017 Camry Hybrid SE 4 door car w/ 156 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 40 MPG - Highway 37 MPG)
MSRP
$27,995
Invoice Price
$25,756
Destination Fee
$865
Holdback
$560
Dealer Cost
$26,061
Find the Best Price
2017 Camry Hybrid XLE 4 door car w/ 156 horsepower, I-4 - 2.5L (4 cylinder) - Fuel Type: regular gasoline (Fuel Economy: City 40 MPG - Highway 37 MPG)
MSRP
$30,140
Invoice Price
$27,729
Destination Fee
$865
Holdback
$603
Dealer Cost
$27,991
Find the Best Price
Price Tip:
To avoid overpaying on a new Toyota Camry, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides::
2016 Toyota Camry Overview:
About the 2016 Toyota Camry
The 2016 Toyota Camry arrived shortly after the nameplate received the first major facelift in its seventh production cycle. In addition to refreshing some of the exterior panels of the Camry for the 2015 model year, Toyota introduced a Special Edition (SE) model, which is placed above the LE and XLE trims and below the XSE trim. Critics note the 2016 Camry’s roomy cabin, which is large enough to accommodate five people, as well as a quiet ride. On the other hand, as a mid-size four-door sedan, the new Camry does not excite many writers, most of who point out more engaging offerings. 

The standard engine on the 2016 Toyota Camry is a 2.5-liter inline four-cylinder engine, which produces 178 horsepower and 170 foot-pounds (lb-ft) of torque. It is hitched to a six-speed electronically controlled automatic transmission, which is accompanied by a sequential shift mode for a manual-gearbox feel. If you go with the XLE or XSE, you have the choice of going with a 3.5-liter V6 engine instead; it churns out 268 horsepower and 248 lb-ft of torque. The SE in particular receives exclusive features that include a sports-style gauge cluster, blue interior accents for enhancing the cabin, and smoked taillights. It also comes with paddle shifters accompanying the gearbox. 

Fuel economy on the 2016 Camry is adequate, if not mind-blowing. The EPA estimate is 25 miles per gallon (mpg) in the city and 35 mpg on the highway. That accounts for a combined fuel economy of 28 mpg.

How to Calculate The Dealer Cost of a Toyota Camry

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Camry invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Camry Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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