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2016, 2017 Toyota Tacoma Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Tacoma price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.

2016 Tacoma 4X4 SR Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$25,185
Invoice Price
$23,612
Destination Fee
$940
Holdback
$504
Dealer Cost
$24,048
Find the Best Price
2016 Tacoma 4X4 SR5 Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$28,820
Invoice Price
$27,017
Destination Fee
$940
Holdback
$576
Dealer Cost
$27,381
Find the Best Price
2016 Tacoma 4X4 SR V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$29,275
Invoice Price
$27,121
Destination Fee
$940
Holdback
$586
Dealer Cost
$27,476
Find the Best Price
2016 Tacoma 4X4 SR5 V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$30,530
Invoice Price
$28,622
Destination Fee
$940
Holdback
$611
Dealer Cost
$28,951
Find the Best Price
2016 Tacoma 4X4 SR5 V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,420
Invoice Price
$29,107
Destination Fee
$940
Holdback
$628
Dealer Cost
$29,419
Find the Best Price
2016 Tacoma 4X4 TRD Sport V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,680
Invoice Price
$29,700
Destination Fee
$940
Holdback
$634
Dealer Cost
$30,006
Find the Best Price
2016 Tacoma 4X4 SR5 V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,920
Invoice Price
$29,571
Destination Fee
$940
Holdback
$638
Dealer Cost
$29,873
Find the Best Price
2016 Tacoma 4X4 TRD Off Road V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$32,460
Invoice Price
$30,072
Destination Fee
$940
Holdback
$649
Dealer Cost
$30,363
Find the Best Price
2016 Tacoma 4X4 TRD Sport V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$32,460
Invoice Price
$30,073
Destination Fee
$940
Holdback
$649
Dealer Cost
$30,364
Find the Best Price
2016 Tacoma 4X4 TRD Off Road V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$33,310
Invoice Price
$31,230
Destination Fee
$940
Holdback
$666
Dealer Cost
$31,504
Find the Best Price
2016 Tacoma 4X4 TRD Off Road V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$34,700
Invoice Price
$32,149
Destination Fee
$940
Holdback
$694
Dealer Cost
$32,395
Find the Best Price
2016 Tacoma 4X4 TRD Sport V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$34,700
Invoice Price
$32,149
Destination Fee
$940
Holdback
$694
Dealer Cost
$32,395
Find the Best Price
2016 Tacoma 4X4 Limited V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$38,180
Invoice Price
$35,371
Destination Fee
$940
Holdback
$764
Dealer Cost
$35,547
Find the Best Price
2017 Tacoma 4X4 SR Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$25,645
Invoice Price
$24,042
Destination Fee
$940
Holdback
$513
Dealer Cost
$24,469
Find the Best Price
2017 Tacoma 4X4 SR5 Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$29,280
Invoice Price
$27,450
Destination Fee
$940
Holdback
$586
Dealer Cost
$27,804
Find the Best Price
2017 Tacoma 4X4 SR V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$29,735
Invoice Price
$27,547
Destination Fee
$940
Holdback
$595
Dealer Cost
$27,892
Find the Best Price
2017 Tacoma 4X4 SR5 V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,875
Invoice Price
$29,883
Destination Fee
$940
Holdback
$638
Dealer Cost
$30,186
Find the Best Price
2017 Tacoma 4X4 TRD Sport V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$32,390
Invoice Price
$30,366
Destination Fee
$940
Holdback
$648
Dealer Cost
$30,658
Find the Best Price
2017 Tacoma 4X4 SR5 V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$32,765
Invoice Price
$30,336
Destination Fee
$940
Holdback
$655
Dealer Cost
$30,621
Find the Best Price
2017 Tacoma 4X4 TRD Off Road V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$33,075
Invoice Price
$30,642
Destination Fee
$940
Holdback
$662
Dealer Cost
$30,921
Find the Best Price
2017 Tacoma 4X4 TRD Sport V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$33,075
Invoice Price
$30,642
Destination Fee
$940
Holdback
$662
Dealer Cost
$30,921
Find the Best Price
2017 Tacoma 4X4 SR5 V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$33,265
Invoice Price
$30,816
Destination Fee
$940
Holdback
$665
Dealer Cost
$31,091
Find the Best Price
2017 Tacoma 4X4 TRD Off Road V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$33,770
Invoice Price
$31,662
Destination Fee
$940
Holdback
$675
Dealer Cost
$31,927
Find the Best Price
2017 Tacoma 4X4 TRD Off Road V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$35,315
Invoice Price
$32,717
Destination Fee
$940
Holdback
$706
Dealer Cost
$32,951
Find the Best Price
2017 Tacoma 4X4 TRD Sport V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$35,315
Invoice Price
$32,718
Destination Fee
$940
Holdback
$706
Dealer Cost
$32,952
Find the Best Price
2017 Tacoma 4X4 Limited V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$38,795
Invoice Price
$35,940
Destination Fee
$940
Holdback
$776
Dealer Cost
$36,104
Find the Best Price
2017 Tacoma 4X4 TRD Pro V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$40,760
Invoice Price
$37,759
Destination Fee
$940
Holdback
$815
Dealer Cost
$37,884
Find the Best Price

2016 Tacoma 4X2 SR Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$23,660
Invoice Price
$22,181
Destination Fee
$940
Holdback
$473
Dealer Cost
$22,648
Find the Best Price
2016 Tacoma 4X2 SR Double Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$24,490
Invoice Price
$22,687
Destination Fee
$940
Holdback
$490
Dealer Cost
$23,137
Find the Best Price
2016 Tacoma 4X2 SR5 Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$25,745
Invoice Price
$24,135
Destination Fee
$940
Holdback
$515
Dealer Cost
$24,560
Find the Best Price
2016 Tacoma 4X2 SR5 Double Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$26,635
Invoice Price
$24,675
Destination Fee
$940
Holdback
$533
Dealer Cost
$25,082
Find the Best Price
2016 Tacoma 4X2 SR5 V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$27,355
Invoice Price
$25,645
Destination Fee
$940
Holdback
$547
Dealer Cost
$26,038
Find the Best Price
2016 Tacoma 4X2 SR5 V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$28,345
Invoice Price
$26,259
Destination Fee
$940
Holdback
$567
Dealer Cost
$26,632
Find the Best Price
2016 Tacoma 4X2 SR5 V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$28,845
Invoice Price
$26,722
Destination Fee
$940
Holdback
$577
Dealer Cost
$27,085
Find the Best Price
2016 Tacoma 4X2 TRD Sport V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$30,025
Invoice Price
$28,149
Destination Fee
$940
Holdback
$601
Dealer Cost
$28,489
Find the Best Price
2016 Tacoma 4X2 TRD Off Road V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,125
Invoice Price
$28,837
Destination Fee
$940
Holdback
$623
Dealer Cost
$29,155
Find the Best Price
2016 Tacoma 4X2 TRD Sport V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,125
Invoice Price
$28,837
Destination Fee
$940
Holdback
$623
Dealer Cost
$29,155
Find the Best Price
2016 Tacoma 4X2 TRD Sport V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,625
Invoice Price
$29,299
Destination Fee
$940
Holdback
$633
Dealer Cost
$29,607
Find the Best Price
2016 Tacoma 4X2 Limited V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$35,105
Invoice Price
$32,522
Destination Fee
$940
Holdback
$702
Dealer Cost
$32,760
Find the Best Price
2017 Tacoma 4X2 SR Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$24,120
Invoice Price
$22,613
Destination Fee
$940
Holdback
$482
Dealer Cost
$23,071
Find the Best Price
2017 Tacoma 4X2 SR Double Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$24,950
Invoice Price
$23,114
Destination Fee
$940
Holdback
$499
Dealer Cost
$23,555
Find the Best Price
2017 Tacoma 4X2 SR V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$25,730
Invoice Price
$24,122
Destination Fee
$940
Holdback
$515
Dealer Cost
$24,547
Find the Best Price
2017 Tacoma 4X2 SR5 Access Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$26,205
Invoice Price
$24,567
Destination Fee
$940
Holdback
$524
Dealer Cost
$24,983
Find the Best Price
2017 Tacoma 4X2 SR5 Double Cab 127.4 in. WB 159-hp, 2.7L I-4 (4 cyl.) w/reg gas
MSRP
$27,095
Invoice Price
$25,122
Destination Fee
$940
Holdback
$542
Dealer Cost
$25,520
Find the Best Price
2017 Tacoma 4X2 SR5 V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$28,700
Invoice Price
$26,885
Destination Fee
$940
Holdback
$574
Dealer Cost
$27,251
Find the Best Price
2017 Tacoma 4X2 SR5 V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$29,690
Invoice Price
$27,504
Destination Fee
$940
Holdback
$594
Dealer Cost
$27,850
Find the Best Price
2017 Tacoma 4X2 SR5 V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$30,190
Invoice Price
$27,969
Destination Fee
$940
Holdback
$604
Dealer Cost
$28,305
Find the Best Price
2017 Tacoma 4X2 TRD Sport V6 Access Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$30,485
Invoice Price
$28,580
Destination Fee
$940
Holdback
$610
Dealer Cost
$28,910
Find the Best Price
2017 Tacoma 4X2 TRD Off Road V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,740
Invoice Price
$29,405
Destination Fee
$940
Holdback
$635
Dealer Cost
$29,710
Find the Best Price
2017 Tacoma 4X2 TRD Sport V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$31,740
Invoice Price
$29,406
Destination Fee
$940
Holdback
$635
Dealer Cost
$29,711
Find the Best Price
2017 Tacoma 4X2 TRD Sport V6 Double Cab 140.6 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$32,240
Invoice Price
$29,870
Destination Fee
$940
Holdback
$645
Dealer Cost
$30,165
Find the Best Price
2017 Tacoma 4X2 Limited V6 Double Cab 127.4 in. WB 278-hp, 3.5L V6 (6 cyl.) w/reg gas
MSRP
$35,720
Invoice Price
$33,091
Destination Fee
$940
Holdback
$714
Dealer Cost
$33,317
Find the Best Price
Price Tip:
To avoid overpaying on a new Toyota Tacoma, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota Tacoma Overview:
About the 2016 Toyota Tacoma

The new Tacoma is bound to please with better aerodynamics and sporty lines. Quality materials in the cab of the truck are welcome features. The biggest disappointment is the lack of headroom for taller occupants and drivers. 

Key features 

Everything is new on the 2016 Toyota. They have done a complete overhaul of the engine and the style of the truck for 2016. The bold exterior lines of the Tacoma are one of the most exciting changes in the 2016 Tacoma. 

Trims

  • SR
  • SR5
  • TRD Sport
  • TRD Off-road
  • Limited
Driving impressions of the 2016 Toyota Tacoma

The off-road power of the TRD off-road version handles rough roads exceptionally well. The steering is super responsive according to reviewers. The only downfall is that there are limited options for steering wheel adjustment making it awkward for some drivers. 

Fuel economy


Fuel mileage ranges between 17 mpg and 19 mpg in the city. The highway fuel averages range between 21 mpg and 23 mpg.

How to Calculate The Dealer Cost of a Toyota Tacoma

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Tacoma invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Tacoma Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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