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4WD 2017 Toyota Tundra Prices: MSRP vs Dealer Invoice vs True Dealer Cost

2017 Toyota Tundra Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Tundra 4WD price report below does not include rebates or incentives. See rebates, discounts and deals from Toyota.
For a 2WD Tundra, See the Toyota Tundra 2WD Price Report.

Select a 4WD Regular, Double or Double Cab below:

Tundra 4WD Regular Cab prices
Tundra 4WD Double Cab Prices
Tundra 4WD Crew Cab Prices

Tundra Regular Cab Prices

2017 FFV SR Tundra Regular Cab w/ 4x4, 5.7L V8 Long Bed 4WD 2-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$33,550
Invoice Price
$31,202
Destination Fee
$1,195
Holdback
$671
Dealer Cost
$31,726
Find the Best Price

2017 SR Tundra Regular Cab w/ 4x4, 5.7L V8 Long Bed 4WD 2-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$33,550
Invoice Price
$31,202
Destination Fee
$1,195
Holdback
$671
Dealer Cost
$31,726
Find the Best Price

Tundra Double Cab Prices

2017 SR Tundra Double Cab Prices w/ 4x4, 4.6L V8 4WD 4-Door Automatic Pickup. (Powered by: 4.6 L Gas Engine 8 Cyl.)
MSRP
$33,170
Invoice Price
$30,683
Destination Fee
$1,195
Holdback
$663
Dealer Cost
$31,215
Find the Best Price

2017 FFV SR Tundra Double Cab Prices w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$34,440
Invoice Price
$31,857
Destination Fee
$1,195
Holdback
$689
Dealer Cost
$32,363
Find the Best Price

2017 SR Tundra Double Cab w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$34,440
Invoice Price
$31,857
Destination Fee
$1,195
Holdback
$689
Dealer Cost
$32,363
Find the Best Price

2017 FFV SR Tundra Double Cab w/ 4x4, 5.7L V8 Long Bed 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$34,770
Invoice Price
$32,163
Destination Fee
$1,195
Holdback
$695
Dealer Cost
$32,663
Find the Best Price

2017 SR Tundra Double Cab w/ 4x4, 5.7L V8 Long Bed 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$34,770
Invoice Price
$32,163
Destination Fee
$1,195
Holdback
$695
Dealer Cost
$32,663
Find the Best Price

2017 SR5 Tundra Double Cab Prices w/ 4x4, 4.6L V8 4WD 4-Door Automatic Pickup. (Powered by: 4.6 L Gas Engine 8 Cyl.)
MSRP
$34,980
Invoice Price
$32,357
Destination Fee
$1,195
Holdback
$700
Dealer Cost
$32,852
Find the Best Price

2017 FFV SR5 Tundra Double Cab w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$36,250
Invoice Price
$33,531
Destination Fee
$1,195
Holdback
$725
Dealer Cost
$34,001
Find the Best Price

2017 SR5 Tundra Double Cab w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$36,250
Invoice Price
$33,531
Destination Fee
$1,195
Holdback
$725
Dealer Cost
$34,001
Find the Best Price

2017 FFV SR5 Tundra Double Cab w/ 4x4, 5.7L V8 Long Bed 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$36,580
Invoice Price
$33,837
Destination Fee
$1,195
Holdback
$732
Dealer Cost
$34,300
Find the Best Price

2017 SR5 Tundra Double Cab w/ 4x4, 5.7L V8 Long Bed 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$36,580
Invoice Price
$33,837
Destination Fee
$1,195
Holdback
$732
Dealer Cost
$34,300
Find the Best Price

2017 FFV Limited Tundra Double Cab Prices w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$42,430
Invoice Price
$39,247
Destination Fee
$1,195
Holdback
$849
Dealer Cost
$39,593
Find the Best Price

2017 Limited Tundra Double Cab w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$42,430
Invoice Price
$39,247
Destination Fee
$1,195
Holdback
$849
Dealer Cost
$39,593
Find the Best Price

2017 FFV TRD Pro Tundra Double Cab w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$43,495
Invoice Price
$40,228
Destination Fee
$1,195
Holdback
$870
Dealer Cost
$40,553
Find the Best Price

2017 TRD Pro Tundra Double Cab w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$43,495
Invoice Price
$40,228
Destination Fee
$1,195
Holdback
$870
Dealer Cost
$40,553
Find the Best Price

Tundra Crew Cab Prices

2017 SR5 Tundra Crew Max w/ 4x4, 4.6L V8 4WD 4-Door Automatic Pickup. (Powered by: 4.6 L Gas Engine 8 Cyl.)
MSRP
$37,300
Invoice Price
$34,504
Destination Fee
$1,195
Holdback
$746
Dealer Cost
$34,953
Find the Best Price

2017 FFV SR5 Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$38,570
Invoice Price
$35,678
Destination Fee
$1,195
Holdback
$771
Dealer Cost
$36,102
Find the Best Price

2017 SR5 Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$38,570
Invoice Price
$35,678
Destination Fee
$1,195
Holdback
$771
Dealer Cost
$36,102
Find the Best Price

2017 FFV Limited Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$44,295
Invoice Price
$40,972
Destination Fee
$1,195
Holdback
$886
Dealer Cost
$41,281
Find the Best Price

2017 Limited Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$44,295
Invoice Price
$40,972
Destination Fee
$1,195
Holdback
$886
Dealer Cost
$41,281
Find the Best Price

2017 FFV TRD Pro Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$46,110
Invoice Price
$42,649
Destination Fee
$1,195
Holdback
$922
Dealer Cost
$42,922
Find the Best Price

2017 TRD Pro Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$46,110
Invoice Price
$42,649
Destination Fee
$1,195
Holdback
$922
Dealer Cost
$42,922
Find the Best Price

2017 1794 Edition Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$50,130
Invoice Price
$46,371
Destination Fee
$1,195
Holdback
$1,003
Dealer Cost
$46,563
Find the Best Price

2017 FFV 1794 Edition Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$50,130
Invoice Price
$46,371
Destination Fee
$1,195
Holdback
$1,003
Dealer Cost
$46,563
Find the Best Price

2017 FFV Platinum Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$50,130
Invoice Price
$46,371
Destination Fee
$1,195
Holdback
$1,003
Dealer Cost
$46,563
Find the Best Price

2017 Platinum Tundra Crew Max w/ 4x4, 5.7L V8 4WD 4-Door Automatic Pickup. (Powered by: 5.7 L Gas Engine 8 Cyl.)
MSRP
$50,130
Invoice Price
$46,371
Destination Fee
$1,195
Holdback
$1,003
Dealer Cost
$46,563
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Tundra 4WD, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Tundra 4WD Overview:
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How to Calculate The Dealer Cost of a Toyota Tundra 4WD:

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Tundra 4WD invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here.)

Note: All Toyota Tundra 4WD Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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