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2015 Toyota Venza Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Venza price report below does not include rebates or incentives.
View Toyota Rebates and Incentives.
2015 Venza LE 4 Door AWD 2.7L I4 181 hp - 4 cyl. MPG: Highway: 20 / City: 26
MSRP
$30,515
Invoice Price
$27,920
Destination Fee
$900
Holdback
$610
Dealer Cost
$28,210
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2015 Venza LE 4 Door FWD 2.7L I4 181 hp - 4 cyl. MPG: Highway: 20 / City: 26
MSRP
$29,065
Invoice Price
$26,594
Destination Fee
$900
Holdback
$581
Dealer Cost
$26,913
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2015 Venza Limited V6 4 Door AWD 3.5L V6 268 hp - 6 cyl. MPG: Highway: 18 / City: 25
MSRP
$39,940
Invoice Price
$36,345
Destination Fee
$900
Holdback
$799
Dealer Cost
$36,446
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2015 Venza XLE 4 Door AWD 2.7L I4 181 hp - 4 cyl. MPG: Highway: 20 / City: 26
MSRP
$33,560
Invoice Price
$30,539
Destination Fee
$900
Holdback
$671
Dealer Cost
$30,768
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2015 Venza XLE 4 Door FWD 2.7L I4 181 hp - 4 cyl. MPG: Highway: 20 / City: 26
MSRP
$32,110
Invoice Price
$29,219
Destination Fee
$900
Holdback
$642
Dealer Cost
$29,477
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2015 Venza XLE V6 4 Door AWD 3.5L V6 268 hp - 6 cyl. MPG: Highway: 18 / City: 25
MSRP
$35,600
Invoice Price
$32,396
Destination Fee
$900
Holdback
$712
Dealer Cost
$32,584
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2015 Venza XLE V6 4 Door FWD 3.5L V6 268 hp - 6 cyl. MPG: Highway: 19 / City: 26
MSRP
$34,150
Invoice Price
$31,077
Destination Fee
$900
Holdback
$683
Dealer Cost
$31,294
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Price Tip:
To avoid overpaying on a new Toyota Venza, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Price Guides:
2016 Toyota Venza Overview:
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How to Calculate The Dealer Cost of a Toyota Venza

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Venza invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost (calculated above) + Taxes / Licensing Fees - Rebate / Incentive = True Cost (You can get rebates and incentives here)

Note: All Toyota Venza Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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