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2017, 2018 Toyota Yaris Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Yaris pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Yaris Prices - How Much is a Toyota Yaris?

2017 Prices
2018 Prices
2017 Yaris Prices: Manual L 3-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$15,250
Invoice Price
$14,641
Destination Fee
$865
Holdback
$305
Dealer Cost
$15,201
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2017 Yaris Prices: Auto Transmission L 3-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$16,000
Invoice Price
$15,360
Destination Fee
$865
Holdback
$320
Dealer Cost
$15,905
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2017 Yaris Prices: Auto Transmission L 5-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$16,375
Invoice Price
$15,721
Destination Fee
$865
Holdback
$328
Dealer Cost
$16,259
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2017 Yaris Prices: Auto Transmission LE 3-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$16,910
Invoice Price
$16,234
Destination Fee
$865
Holdback
$338
Dealer Cost
$16,761
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2017 Yaris Prices: Manual SE 5-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$17,200
Invoice Price
$16,510
Destination Fee
$865
Holdback
$344
Dealer Cost
$17,031
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2017 Yaris Prices: Auto Transmission LE 5-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$17,285
Invoice Price
$16,593
Destination Fee
$865
Holdback
$346
Dealer Cost
$17,112
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2017 Yaris Prices: Auto Transmission SE 5-Door Front Wheel Drive Hatchback w/ 1.5L Gas Engine - 4 Cylinders
MSRP
$18,000
Invoice Price
$17,278
Destination Fee
$865
Holdback
$360
Dealer Cost
$17,783
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2018 Yaris 3-Door L Manual (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 36 FWD
MSRP
$15,635
Invoice Price
$15,010
Destination Fee
$895
Holdback
$313
Dealer Cost
$15,592
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2018 Yaris 3-Door L Auto (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 35 FWD
MSRP
$16,385
Invoice Price
$15,730
Destination Fee
$895
Holdback
$328
Dealer Cost
$16,297
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2018 Yaris 5-Door L Auto (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 35 FWD
MSRP
$16,760
Invoice Price
$16,090
Destination Fee
$895
Holdback
$335
Dealer Cost
$16,650
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2018 Yaris 3-Door LE Auto (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 35 FWD
MSRP
$17,285
Invoice Price
$16,593
Destination Fee
$895
Holdback
$346
Dealer Cost
$17,142
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2018 Yaris 5-Door LE Auto (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 35 FWD
MSRP
$17,660
Invoice Price
$16,954
Destination Fee
$895
Holdback
$353
Dealer Cost
$17,496
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2018 Yaris 5-Door SE Manual (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 36 FWD
MSRP
$18,260
Invoice Price
$17,528
Destination Fee
$895
Holdback
$365
Dealer Cost
$18,058
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2018 Yaris 5-Door SE Auto (Natl). Horse Power: 106 City, Hwy. MPG: 30 / 35 FWD
MSRP
$19,060
Invoice Price
$18,296
Destination Fee
$895
Holdback
$381
Dealer Cost
$18,810
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Yaris, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Yaris Overview:
Since its debut on the market in 2013, the Toyota Yaris has become a car buyer favorite for its sporty good looks and impressive performance. The 2017 Toyota Yaris is no less impressive with its innovative design features. Check out what specifications, styles, trims, and other amenities come standard with the 2017 Yaris model.


Key Features

The 2017 Toyota Yaris is available with either a manual or automatic transmission depending on the style and trim you prefer. The style and trim also determine whether you get front wheel or four-wheel drive. 

Regardless of what style and trim of the 2017 Toyota Yaris you choose, you get innovative safety features that include:

  • anti-lock brake system (ABS)
  • daytime running lights
  • built-in traction control system
  • built-in stability control
  • tire pressure monitor
  • front driver and passenger as well as side body airbags

The 2017 Yaris comes with a standard 36,000-mile, three-year manufacturer's warranty as well as an unlimited warranty on corrosion. You also get a 60,000-mile, five-year drivetrain warranty, 25,000 miles or two years on maintenance, and unlimited, two-year roadside assistance. 


Style and Trim

The 2017 Yaris is a subcompact hatchback sedan that can come with either three or five doors. The three door sedan trim models include the:

  • L Automatic
  • LE Automatic
  • L Manual

The five door trims are the:

  • L Automatic
  • LE Automatic
  • SE Automatic
  • SE Manual

The three door models come with front-wheel drive while the five door models are available as front or four-wheel drive. All of the 2017 Yaris models have a 2000 pound towing capacity and 15.3 cubic feet of cargo space. They are designed to fit up to five passengers comfortably.

The three door models also have lower prices than the five door trims. The base three-door manual L has an MSRP of $15,250 while the automatic L trim starts at $16,000. In contrast, the five-door manual SE is priced at $17,200 while the automatic five-door SE has an MSRP of $18,000.


Driving Impressions and Experiences

The 2017 Toyota Yaris gets an eight out of 10-star Car Connection rating for fuel economy and a seven-star rating for design features. Reviewers note that the 2017 Yaris is fun to drive and has a spacious and comfortable cabin. 

However, this year's Yaris only gets a three-star safety rating and a two-star rating for performance. Reviewers say that the car has good base safety features. However, the four-speed engine tends to be pokey while the driver's seat sits in an awkward position.


Fuel Economy

The 2017 Toyota Yaris has an impressive fuel economy, getting 30 miles to the gallon for city driving and 36 miles to the gallon on the highway. It has a combined fuel economy of 33 miles to the gallon. It likewise has a fuel tank that can hold 11.1 gallons of regular unleaded fuel.

How to Calculate The Dealer Cost of a Toyota Yaris

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Yaris MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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