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2018 Toyota Yaris Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Yaris pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Yaris Prices - How Much is a Toyota Yaris?

2018 Yaris - Trim: 3-Door L Auto in FWD. Powered by a 1.5 Liter I-4 w/4 speed Automatic
MSRP
$16,385
Invoice Price
$15,730
Destination Fee
$895
Holdback
$328
Dealer Cost
$16,297
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2018 Yaris - Trim: 3-Door L Manual in FWD. Powered by a 1.5 Liter I-4 w/5 speed Manual
MSRP
$15,635
Invoice Price
$15,010
Destination Fee
$895
Holdback
$313
Dealer Cost
$15,592
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2018 Yaris - Trim: 5-Door L Auto in FWD. Powered by a 1.5 Liter I-4 w/4 speed Automatic
MSRP
$16,760
Invoice Price
$16,090
Destination Fee
$895
Holdback
$335
Dealer Cost
$16,650
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2018 Yaris - Trim: 3-Door LE Auto in FWD. Powered by a 1.5 Liter I-4 w/4 speed Automatic
MSRP
$17,285
Invoice Price
$16,593
Destination Fee
$895
Holdback
$346
Dealer Cost
$17,142
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2018 Yaris - Trim: 5-Door LE Auto in FWD. Powered by a 1.5 Liter I-4 w/4 speed Automatic
MSRP
$17,660
Invoice Price
$16,954
Destination Fee
$895
Holdback
$353
Dealer Cost
$17,496
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2018 Yaris - Trim: 5-Door SE Auto in FWD. Powered by a 1.5 Liter I-4 w/4 speed Automatic
MSRP
$19,060
Invoice Price
$18,296
Destination Fee
$895
Holdback
$381
Dealer Cost
$18,810
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2018 Yaris - Trim: 5-Door SE Manual in FWD. Powered by a 1.5 Liter I-4 w/5 speed Manual
MSRP
$18,260
Invoice Price
$17,528
Destination Fee
$895
Holdback
$365
Dealer Cost
$18,058
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Price Tip:

To avoid overpaying on a new Toyota Yaris, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2018 Toyota Yaris Overview:
Getting in and out of tight spots can be difficult in many vehicles, but not in the 2018 Toyota Yaris. This hatchback is sporty yet practical and affordable - a combination that can be difficult to find. Of course, the Yaris is not perfect, as it lacks a few elements that would improve its overall drivability. However, the Yaris receives phenomenal safety scores and has brakes, steering, and handling that lend quite a bit to the Yaris' overall performance.

What's New For 2018?

For the model year, the 2018 Toyota Yaris has been given an updated look, which is exponentially sportier than the outgoing model. Also, all three trims now share the same instrument panel, whereas the L and LE previously had a different one than the line-topping SE.

Available Styles

The 2018 Toyota Yaris is available as a two- or four-door hatchback.

Available Trims

There are three different trim levels available on this year's Toyota Yaris. There is only one engine to opt from, and that is a 1.5-L 4-cylinder engine capable of generating 106 hp and 103 lb-ft of torque. This can be paired with either a 5-speed manual transmission (which comes standard on the L and LE trims) or an optional 4-speed automatic transmission (which is standard on the SE). The base L trim is, like many of Toyota's other base models, rather well-equipped. The L comes with a standard 6.1-inch LCD touchscreen display, a driver seat that is height-adjustable, and forward collision warning and lane departure warning. The mid-level trim is known as the LE, and this trim has everything you find on the L and then some. The LE adds upgraded wheels, a remote locking and unlocking system, power side mirrors, and unique and upgraded trim along the exterior of the body. Finally, sitting at the top of the line-up this year is the SE trim. This model includes much of what you will find on the LE but is only available as a four-door vehicle. The SE's list of features includes upgraded 16-inch alloy wheels, a 7-inch LCD touchscreen display, and stunning upgraded cloth interior with leather trim on the steering wheel.

Driving Impressions

Driving the 2018 Toyota Yaris is something of a mixed bag. As is the case with some of Toyota's other models this year, the Yaris struggles to get much in the way of speed. Acceleration is somewhat average for this segment, coming in at about 9.5 seconds when going from 0 to 60 mph. However, the 106 hp generated by the 1.5-L engine just does not cut it compared to some of the Yaris' competitors, causing the vehicle to feel pretty sluggish on the highway. That being said, the Yaris has sturdy and reliable brakes that have an impressive amount of fade resistance for this particular class. Also, steering is remarkably concise and provides the driver with just the right amount of feedback. Handling is, of course, quite stellar on this little vehicle can wind its way in and out of tight spots without an issue.

Fuel Economy

The Toyota Yaris might not be able to best the Honda Fit for the best EPA ratings this year, but it sure gives the Fit a good run for its money. On the Yaris SE with the automatic transmission equipped, you can get 32 mpg combined, while the manual transmission gets just slightly better at 34 mpg combined.

Overall, the 2018 Toyota Yaris has a lot to offer. While it predictably lacks accelerative abilities, the Yaris puts in an otherwise strong performance that makes this well-loaded, budget-friendly vehicle an attractive option.

How to Calculate The Dealer Cost of a Toyota Yaris

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Yaris MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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