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2019 Toyota Yaris Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Yaris pricing report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Yaris Prices - How Much is a Toyota Yaris?

2019 Yaris Sedan - Trim: 4-Door L w/ FWD. Powered by a 1.5L I-4
MSRP
$15,450
Invoice Price
$14,833
Destination Fee
$930
Holdback
$309
Dealer Cost
$15,454
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2019 Yaris Sedan - Trim: 4-Door LE w/ FWD. Powered by a 1.5L I-4
MSRP
$16,450
Invoice Price
$15,793
Destination Fee
$930
Holdback
$329
Dealer Cost
$16,394
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2019 Yaris Sedan - Trim: 4-Door L w/ FWD. Powered by a 1.5L I-4
MSRP
$16,550
Invoice Price
$15,889
Destination Fee
$930
Holdback
$331
Dealer Cost
$16,488
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2019 Yaris Sedan - Trim: 4-Door LE w/ FWD. Powered by a 1.5L I-4
MSRP
$17,550
Invoice Price
$16,849
Destination Fee
$930
Holdback
$351
Dealer Cost
$17,428
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2019 Yaris Sedan - Trim: 4-Door XLE w/ FWD. Powered by a 1.5L I-4
MSRP
$18,550
Invoice Price
$17,809
Destination Fee
$930
Holdback
$371
Dealer Cost
$18,368
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Price Tip:

To avoid overpaying on a new Toyota Yaris, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Yaris Overview:

Despite its affordable price tag, the new 2019 Toyota Yaris Sedan is anything but simple. It's equipped with a peppy engine that's engineered to provide drivers with an exhilarating and comfortable ride. The Yaris also has an updated exterior filled with sleek accents that are sure to turn heads. With its feature-rich interior and high-tech amenities, the 2019 Yaris is a great option for any modern driver.

What's New for 2019?

Toyota has taken the Yaris line in a new direction for the 2019 model year. One of the biggest changes is the name. Toyota has ditched the subtitle of previous iterations, instead opting for the streamlined Yaris Sedan name. Along with its new branding, the 2019 Yaris is now available in three different trim levels.

Technology has also been upgraded. Every model now features an intuitive 7-inch touch screen and the Entune infotainment software. All configurations also have push-button start and a slew of safety features.

Small Footprint, Big Style

One of the most noticeable changes to the new Yaris sedan is the exterior style. The body of the sedan is athletic and sporty. A large grille takes up most of the front end. A new honeycomb insert adds some visual flair while the staunch black trim pieces offer a unique contrast to the seven available exterior colors.

Aggressive curves along the sides of the Yaris further cement that sporty appearance. For the LE and XLE builds, the rear of the vehicle is accented with a lip spoiler. These trim levels are also sporting LED indicator lights and heated side mirrors.

Stylish design cues continue inside the cabin. Soft-touch materials can be found at every turn. Drivers will also appreciate the sporty bucket-style seats that hug the body around every curve and turn. The front dash is accented with the tablet-style infotainment screen and a beautifully designed instrument cluster.

Power and Efficiency

Underneath the hood, the new 2019 Toyota Yaris Sedan is powered by a peppy 1.5-liter engine. The four-cylinder engine is capable of pumping out 106 horsepower and 103 pound-foot of torque. This engine is efficient in a wide variety of driving situations. Whether it's zipping through congested city streets or gaining speed on the open highway, the 2019 Toyota Yaris Sedan can handle it.

The engine can be paired with a six-speed manual or automatic transmission. The latter is built with responsiveness in mind, allowing drivers to make quick gear changes in an instant. The automatic transmission system offers versatile performance at any speed. It's smooth and precise, ensuring that the ride is comfortable.

With the standard manual transmission, the 2019 Toyota Yaris Sedan has an EPA-estimated fuel rating of 30 MPG city and 39 MPG highway. Those who want to enhance fuel efficiency even further can go with the automatic transmission system. It offers 32 MPG city and 40 MPG highway.

An Enjoyable Ride

Drivers can take advantage of that peppy engine and smooth transmission systems to have fun on the road. The body of the car is made from high-strength steel. As a result, the car is more rigid than the previous iterations. It feels firm, creating a sport-inspired driving experience.

Navigating tight turns and fast curves are no problem thanks to the powered steering system. It's smooth, responsive, and natural. Drivers who want a bit more excitement can change driving modes. The Yaris Sedan is now equipped with a Sport Mode.

It's fine-tuned to take advantage of the stiff and durable suspension system. When this mode is initiated, the car automatically adjusts torque between the front and rear wheels. This provides drivers with more stability and finesse around unique roads.

Safety Comes Standard

With the new 2019 Toyota Yaris Sedan, Toyota is pushing the boundaries on what can be offered on vehicles of this price point. It comes standard with many safety features that are typically offered on higher trim levels and optional packages. One new feature is the Active Safety System.

This system includes six separate safety features that continuously work in the background to keep drivers safe. Features like the Traction Control System and Dynamic Stability Control monitor the car's movements on the road. Transmission power and torque are modified automatically to help drivers maintain control in any environment.

Another great feature is the Low-Speed Pre-Collision System. Advanced sensors and cameras keep an eye out on the road ahead. If potential hazards are detected, alerts inside the cabin will let the driver know. In certain situations, the brakes may be applied automatically to prevent a collision if the driver doesn't respond in time.

2019 Yaris Sedan Trim Options

For 2019, the reintroduction of trim levels is a welcome change for the Yaris line. The base package already comes with a number of great features. However, the mid-range and all-new premium trim levels offer some great upgrades to those drivers wanting a little more.

The base model offers standard features like black exterior accents, powered side mirrors, and LED headlights. It also has a keyless remote entry system and push-button start. Inside, the seats are covered in a soft cloth material. There's also the standard Entune infotainment system, a rearview camera, and cruise control.

The LE trims level ups the ante a bit with more aggressive styling. It has heated side mirrors with integrated turn lights, a rear lip spoiler, and new 16-inch alloy wheels. Instead of the standard keyless entry system, this build utilizes a high-tech SmartKey that provides drivers with greater hands-free control.

Finally, there's the XLE trim level. This configuration offers synthetic leather seats and leather-trimmed accents. It also has more advanced tech features. These include rain-sensing wipers, automatic headlights, and an automatic climate control system. Mirror-chrome trim is used on the exterior as well to set this build apart.

Overall, the new 2019 Toyota Yaris Sedan is a great option for anyone looking for an affordable ride that doesn't sacrifice on performance, safety, or technology. With its redesigned exterior and comfortable amenities, there's no reason not to give this sedan a test drive.

How to Calculate The Dealer Cost of a Toyota Yaris

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Yaris MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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