Car Buying Strategies

2020 Toyota Yaris Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2020 Yaris - Style: L, 4-Door Sedan. Powered by a 1.5 L, 4 Cylinder Gas Engine w/ FWD and Manual Transmission
MSRP
$15,650
Invoice Price
$15,025
Destination Fee
$955
Holdback
$313
Dealer Cost
$15,667
Find the Best Price
2020 Yaris - Style: LE, 4-Door Sedan. Powered by a 1.5 L, 4 Cylinder Gas Engine w/ FWD and Manual Transmission
MSRP
$16,650
Invoice Price
$15,985
Destination Fee
$955
Holdback
$333
Dealer Cost
$16,607
Find the Best Price
2020 Yaris - Style: L, 4-Door Sedan. Powered by a 1.5 L, 4 Cylinder Gas Engine w/ FWD and Automatic Transmission
MSRP
$16,750
Invoice Price
$16,081
Destination Fee
$955
Holdback
$335
Dealer Cost
$16,701
Find the Best Price
2020 Yaris - Style: LE, 4-Door Sedan. Powered by a 1.5 L, 4 Cylinder Gas Engine w/ FWD and Automatic Transmission
MSRP
$17,750
Invoice Price
$17,041
Destination Fee
$955
Holdback
$355
Dealer Cost
$17,641
Find the Best Price
2020 Yaris - Style: XLE, 4-Door Sedan. Powered by a 1.5 L, 4 Cylinder Gas Engine w/ FWD and Automatic Transmission
MSRP
$18,750
Invoice Price
$18,001
Destination Fee
$955
Holdback
$375
Dealer Cost
$18,581
Find the Best Price
Price Tip:

To avoid overpaying on a new Toyota Yaris, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
Toyota Yaris Overview:

The 2020 Toyota Yaris is one of the most affordable rides in America. Drivers have always appreciated this subcompact car’s dependability and cheap cost of ownership. High fuel economy makes the Yaris perfect for the day-to-day grind. Although the Yaris isn’t big on performance, drivers do appreciate its nimble handling. To satisfy drivers who demand greater cargo space, Toyota has recently introduced a new hatchback body style into the lineup.

What’s New for 2020?

This year, Toyota has finally added Apple CarPlay to the car’s list of options. This is especially good news for iPhone users.

What Styles Does It Come In?

Sedan and hatchback versions of the 2020 Toyota Yaris are available. Up to five people can fit inside this subcompact car. Like most cars in its class, the new Yaris is only available with a front-wheel-drive system.

What Are the Available Trims?

Toyota offers the new Yaris in three trims. The entry-level L trim is the most basic version of the Yaris. Nevertheless, it does come standard with full power accessories. You’ll also receive a Mazda-designed touchscreen, which can be operated using a console controller. Other important features include a six-speaker sound system with satellite radio, keyless entry, and Bluetooth.

The mid-level Yaris LE is more stylish than the base model. It also adds push-button start and proximity entry. If you desire a plusher driving experience, move up to the range-topping XLE trim. This is the only trim that provides automatic climate and rain-sensing wipers. You’ll also notice the XLE trim’s upgraded upholstery.

The Yaris’ Exterior Styling

There’s definitely no overlooking the car’s European styling. Many drivers will appreciate its youthful character. An edgy front grille gives the 2020 Toyota Yaris a certain coolness factor.

Folks who aren’t looking to impress anyone will have no issues with the base model. Others will prefer the upper trims, which feature nicer wheels and an attractive rear spoiler. Toyota also gives you to upbeat colors to choose from.

Driving Experience

Buyers shouldn’t expect the 2020 Toyota Yaris to perform like a sports car. Nevertheless, a lightweight design helps it to feel responsive around town. Motivation comes from a small four-cylinder engine with 106 horsepower. Although you won’t win many drag races in the Yaris, it has enough pep for you to confidently drive up steep hills. While a fun stick shift is available, most drivers will likely choose the automatic transmission. Remember, an engaging Sport mode is found on the XLE trim.

When driving the 2020 Toyota Yaris, you will enjoy the car’s sharp reactions. It’s definitely more entertaining to drive than some of the competition. Good steering feedback helps you to stay connected to the road. You’ll be able to easily dart around corners. Admirable ride quality further highlights the Yaris as a good car for daily commuting.

Fuel Economy

Folks in the market for a subcompact car usually demand good fuel economy. The 2020 Toyota Yaris will definitely help lower your fuel expenses. People who live in an urban area will enjoy the car’s 32-mpg city fuel economy rating. While cruising along the highway at normal speeds, expect the Yaris to return about 40 mpg. Remember, models equipped with a manual gearbox have a slightly lower EPA rating.

Quality and Comfort

The 2020 Toyota Yaris is built to save money. This means the Yaris doesn’t offer a great deal of luxury. However, it does have a surprisingly high-end cabin. Most people are shocked by the quality of the car’s interior materials. Plenty of soft-touch surfaces help give the Yaris an edge over its closest competitors.

When it comes to passenger room, the new Yaris is obviously not geared towards big families. Its rear seat doesn’t provide enough leg space for taller folks. With that said, everyone continues to rave about the car’s comfortable front seats. Expect the Yaris to be a very accommodating commuter vehicle. If you regularly haul stuff, choose the cargo-friendly hatchback as opposed to the sedan.

Safety

Traditionally, subcompact cars have been known to offer less protection. Luckily, that’s not the case for the 2020 Toyota Yaris. This car received good marks from the IIHS for its front-crash prevention. Low-speed automatic emergency braking is standard, which gives you more security in city traffic. You will also receive a backup camera as standard equipment.

When you’re trying to save money, the 2020 Toyota Yaris remains a satisfying option. Although the Yaris isn’t fast or luxurious, it is perfectly suitable for daily commuting. Upper trims also bring some genuine style to the table.

How to Calculate The Dealer Cost of a Toyota Yaris

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Yaris invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Yaris MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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