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2016, 2017 Toyota Avalon Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Avalon price report below does not include rebates or incentives. View Toyota Rebates and Incentives.

Toyota Avalon Prices - How Much is a Toyota Avalon?

2017 Avalon Prices: XLE 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$33,300
Invoice Price
$29,971
Destination Fee
$865
Holdback
$666
Dealer Cost
$30,170
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2017 Avalon Prices: XLE Plus 4-Door Front Wheel Drive Sdn Auto Transmission w/ L Engine - Cylinders
MSRP
$35,050
Invoice Price
$31,546
Destination Fee
$865
Holdback
$701
Dealer Cost
$31,710
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2017 Avalon Prices: XLE Premium 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$36,500
Invoice Price
$32,852
Destination Fee
$865
Holdback
$730
Dealer Cost
$32,987
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2017 Avalon Prices: Touring 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$37,700
Invoice Price
$33,931
Destination Fee
$865
Holdback
$754
Dealer Cost
$34,042
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2017 Avalon Limited 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$41,100
Invoice Price
$36,991
Destination Fee
$865
Holdback
$822
Dealer Cost
$37,034
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2016 Avalon Limited 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$40,450
Invoice Price
$36,406
Destination Fee
$835
Holdback
$809
Dealer Cost
$36,432
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2016 Avalon Touring 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$37,050
Invoice Price
$33,346
Destination Fee
$835
Holdback
$741
Dealer Cost
$33,440
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2016 Avalon XLE 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$32,650
Invoice Price
$29,385
Destination Fee
$835
Holdback
$653
Dealer Cost
$29,567
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2016 Avalon XLE Plus 4-Door Front Wheel Drive Sdn Auto Transmission w/ L Engine - Cylinders
MSRP
$34,400
Invoice Price
$30,960
Destination Fee
$835
Holdback
$688
Dealer Cost
$31,107
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2016 Avalon XLE Premium 4-Door Front Wheel Drive Sdn Auto Transmission w/ 3.5L Gas Engine - 6 Cylinders
MSRP
$35,850
Invoice Price
$32,266
Destination Fee
$835
Holdback
$717
Dealer Cost
$32,384
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Price Tip:

To avoid overpaying on a new Toyota Avalon, price shop online first. Get up front prices before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Avalon Overview:
If you like great fuel economy and unequaled reliability, then you will love the 2017 Toyota Avalon. This full-size 4-door sedan is regarded as Toyota's flagship sedan. It is the most luxurious sedan that Toyota sells. The Avalon has been in continuous production since 1994 and is currently in its fourth generation as of 2013. It had a significant facelift in 2016. The new features from the 2016 refresh are the same for the 2017 model. 

Features from the 2016 update have been carried over to the 2017 Toyota Avalon. The auto got a redesigned exterior that increased its aerodynamic characteristics. The front grille now has eye-catching chrome accents and a revamped suspension that delivers a comfortable ride for all occupants. Other changes include new turn signals and a revised wheel design. A new XLE-Plus trim level has been added for both the gas and hybrid models.

The biggest change is that the Toyota Safety Sense P (TSS-P) package is now standard equipment instead of optional. With this package all Avalons have forward collision warning, lane-departure warning, automatic high beams, adaptive cruise control, and other advanced safety features. Of particular note is the forward collision warning with pedestrian detection. This new technology alerts the driver that evasive action must be taken. It also uses the automatic brake assist to avoid the pedestrian. 

The 2017 Toyota Avalon is a 4-door sedan with front-wheel-drive and a front V6 engine matched with a 6-speed automatic transmission. The gasoline powered Avalon lineup has a 3.5 liter DOCH gas engine; the hybrid version has a 2.5 liter 4-cylinder Atkinson-cycle engine with a 1.6 kWh hydride traction battery and a high-torque electric motor. The V6 can develop 268 hp at 6,200 rpm with torque of 248 lb-ft at 4,700 rpm. 

The 2017 Toyota Avalon has 5 trim levels available: 
* XLE-- This trim is the base level and comes with 17-inch alloy wheels, heated mirrors, cruise control, leather upholstery, keyless ignition, LED taillights, automatic climate control, leather-wrapped steering wheel, heated front seats, rearview camera, a 7-inch touch screen, Bluetooth phone, and much more.
* XLE Plus-- This trim has everything from the XLE trim plus additional features such as a sunroof and a rearview mirror that is auto-dimming.
* XLE Premium-- Everything on the previous trim levels is on the XLE Premium plus Qi wireless charging, 9-speaker audio system, driver memory settings, navigation, smartphone app integration, rear cross-traffic detection, and blind spot monitoring. 
* Touring-- This trim has 18-inch wheels instead of 17-inch wheels, LED headlights, unique interior trim, and a suspension that is sport-tuned.
* Limited-- The top-of-the-line trim level adds automatic wipers, upgraded leather upholstery, heated rear seats, xenon headlights, automatic climate control for 3 zones, power adjustable driver and front passenger seats, ambient cabin lighting, ventilated front seats, rear power sunshade, side mirrors that are auto-dimming with puddle lamps, and Safety Connect. 

Those who have taken the 2017 Toyota Avalon for a test drive report back that the ride is smooth, the braking is excellent, and the steering is very responsive. Acceleration is impressive so there will be no problem when passing slower traffic on the highway. The ride is quiet and the roomy, well-designed cabins make driving a real pleasure. The manufacturer reports acceleration from 0 to 60 mph in just 6.7 seconds! 

Fuel economy is excellent. The EPA gas mileage is 21 mpg in the city and 31 mpg on the highway for a combined rating of 24 mpg. This is not bad for a luxury automobile.

How to Calculate The Dealer Cost of a Toyota Avalon

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Avalon invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Avalon Prices above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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