2023 Toyota Tacoma 4X2 MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
For a 4WD Tacoma, See the Toyota Tacoma 4WD Price Report.
Select a 2WD Access or Double Cab below:
• Tacoma 2WD Access Cab prices
• Tacoma 2WD Double Cab Prices
Select a 2WD Access or Double Cab below:
• Tacoma 2WD Access Cab prices
• Tacoma 2WD Double Cab Prices
2023 Tacoma Access Cab - Trim: 4-Cylinder SR, 2-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$27,250
Invoice Price
$25,547
Destination Fee
$1,335
Holdback
$545
Dealer Cost
$26,337
2023 Tacoma Access Cab - Trim: 4-Cylinder SR5, 2-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$29,040
Invoice Price
$27,224
Destination Fee
$1,335
Holdback
$581
Dealer Cost
$27,978
2023 Tacoma Access Cab - Trim: V6 SR, 2-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$29,510
Invoice Price
$27,666
Destination Fee
$1,335
Holdback
$590
Dealer Cost
$28,411
2023 Tacoma Access Cab - Trim: V6 SR5, 2-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$32,485
Invoice Price
$30,454
Destination Fee
$1,335
Holdback
$650
Dealer Cost
$31,139
2023 Tacoma Access Cab - Trim: V6 TRD Sport, 2-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$34,160
Invoice Price
$32,024
Destination Fee
$1,335
Holdback
$683
Dealer Cost
$32,676
2023 Tacoma Double Cab - Trim: Double Cab, SR, 4-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$28,080
Invoice Price
$26,013
Destination Fee
$1,335
Holdback
$562
Dealer Cost
$26,786
2023 Tacoma Double Cab - Trim: Double Cab, SR5, 4-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$29,930
Invoice Price
$27,727
Destination Fee
$1,335
Holdback
$599
Dealer Cost
$28,463
2023 Tacoma Double Cab - Trim: Double Cab, SR5, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$33,630
Invoice Price
$31,154
Destination Fee
$1,335
Holdback
$673
Dealer Cost
$31,816
2023 Tacoma Double Cab - Trim: Double Cab, Automatic, Long Bed SR5, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$34,130
Invoice Price
$31,619
Destination Fee
$1,335
Holdback
$683
Dealer Cost
$32,271
2023 Tacoma Double Cab - Trim: Double Cab, TRD Sport, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$35,415
Invoice Price
$32,807
Destination Fee
$1,335
Holdback
$708
Dealer Cost
$33,434
2023 Tacoma Double Cab - Trim: Double Cab, TRD Offroad, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$35,440
Invoice Price
$32,830
Destination Fee
$1,335
Holdback
$709
Dealer Cost
$33,456
2023 Tacoma Double Cab - Trim: Double Cab, Automatic, Long Bed TRD Sport, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$35,915
Invoice Price
$33,272
Destination Fee
$1,335
Holdback
$718
Dealer Cost
$33,889
2023 Tacoma Double Cab - Trim: Double Cab, Limited, 4-Door Pickup. RWD Powertrain: 3.5 L, 6 CYL, Gas Powered, Automatic.
MSRP
$40,005
Invoice Price
$37,060
Destination Fee
$1,335
Holdback
$800
Dealer Cost
$37,595
How to Calculate The Dealer Cost of a Toyota Tacoma
Formula for Calculating Dealer Cost:
- Example: Base Toyota Tacoma invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.
Toyota Price Reports:
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• Toyota Corolla Hybrid Invoice Prices
• Toyota Corolla Invoice Prices
• Toyota GR Supra Invoice Prices
• Toyota GR86 Invoice Prices
• Toyota Highlander Invoice Prices
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• Toyota Prius Invoice Prices
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• Toyota RAV4 Invoice Prices
• Toyota RAV4 Hybrid Invoice Prices
• Toyota RAV4 Prime Invoice Prices
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• Toyota Tacoma Invoice Prices
• Toyota Tundra Invoice Prices
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Note: All Toyota Tacoma MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
