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2018 Toyota Tacoma 4X2 Prices: MSRP vs Dealer Invoice vs True Dealer Cost w/ Holdback

Price terms Used:
MSRP What is MSRP? Invoice Price What is Dealer Invoice Price? Destination Fee Whatis the Destination Fee? Holdback What is Holdback? Dealer Cost What is Dealer Cost?
Note: The Toyota Tacoma pricing report below does not include rebates or incentives. See Toyota Rebates and Incentives.
For a 4WD Tacoma, See the Toyota Tacoma 4WD Price Report.

Select a 2WD Access or Double Cab below:

Tacoma 2WD Access Cab prices
Tacoma 2WD Double Cab Prices

Tacoma Access Cab Prices

2018 Tacoma - Trim: RWD Access Cab SR 6' Bed I4 AT. Powered by a 6-Speed Automatic 2.7L I-4 Powered by a 6-Speed Automatic 2.7L I-4. Horsepower: 159 @ 5200 RPM. Torque: 180 @ 3800 RPM
MSRP
$25,200
Invoice Price
$23,625
Destination Fee
$995
Holdback
$504
Dealer Cost
$24,116
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2018 Tacoma - Trim: RWD Access Cab SR5 6' Bed I4 AT. Powered by a 6-Speed Automatic 2.7L I-4 Powered by a 6-Speed Automatic 2.7L I-4. Horsepower: 159 @ 5200 RPM. Torque: 180 @ 3800 RPM
MSRP
$26,975
Invoice Price
$25,290
Destination Fee
$995
Holdback
$540
Dealer Cost
$25,746
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2018 Tacoma - Trim: RWD Access Cab SR5 6' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$30,120
Invoice Price
$28,216
Destination Fee
$995
Holdback
$602
Dealer Cost
$28,609
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2018 Tacoma - Trim: RWD Access Cab TRD Sport 6' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$31,895
Invoice Price
$29,901
Destination Fee
$995
Holdback
$638
Dealer Cost
$30,258
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Tacoma Double Cab Prices

2018 Tacoma - Trim: RWD Double Cab SR 5' Bed I4 AT. Powered by a 6-Speed Automatic 2.7L I-4 Powered by a 6-Speed Automatic 2.7L I-4. Horsepower: 159 @ 5200 RPM. Torque: 180 @ 3800 RPM
MSRP
$26,030
Invoice Price
$24,114
Destination Fee
$995
Holdback
$521
Dealer Cost
$24,588
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2018 Tacoma - Trim: RWD Double Cab SR5 5' Bed I4 AT. Powered by a 6-Speed Automatic 2.7L I-4 Powered by a 6-Speed Automatic 2.7L I-4. Horsepower: 159 @ 5200 RPM. Torque: 180 @ 3800 RPM
MSRP
$27,865
Invoice Price
$25,813
Destination Fee
$995
Holdback
$557
Dealer Cost
$26,251
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2018 Tacoma - Trim: RWD Double Cab SR5 5' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$31,265
Invoice Price
$28,964
Destination Fee
$995
Holdback
$625
Dealer Cost
$29,334
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2018 Tacoma - Trim: RWD Double Cab SR5 6' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$31,765
Invoice Price
$29,427
Destination Fee
$995
Holdback
$635
Dealer Cost
$29,787
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2018 Tacoma - Trim: RWD Double Cab TRD Off Road 5' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$33,150
Invoice Price
$30,711
Destination Fee
$995
Holdback
$663
Dealer Cost
$31,043
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2018 Tacoma - Trim: RWD Double Cab TRD Sport 5' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$33,150
Invoice Price
$30,712
Destination Fee
$995
Holdback
$663
Dealer Cost
$31,044
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2018 Tacoma - Trim: RWD Double Cab TRD Sport 6' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$33,650
Invoice Price
$31,175
Destination Fee
$995
Holdback
$673
Dealer Cost
$31,497
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2018 Tacoma - Trim: RWD Double Cab Limited 5' Bed V6 AT. Powered by a 6-Speed Automatic 3.5L V6 Powered by a 6-Speed Automatic 3.5L V6. Horsepower: 278 @ 6000 RPM. Torque: 265 @ 4600 RPM
MSRP
$37,140
Invoice Price
$34,407
Destination Fee
$995
Holdback
$743
Dealer Cost
$34,659
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Price Tip:

To avoid overpaying on a new Toyota Tacoma, shop prices online first. Get up front pricing before you walk into a dealership. We recommend the following free services;
These services will offer you the lowest prices and supply you with multiple competing price quotes. You will know the best price before you visit the dealer.
2017 Toyota Tacoma Overview:
When shopping for a new truck this year, it is going to be hard to pass over the 2018 Toyota Tacoma. This truck is loaded to the brim with all of the safety and infotainment features you could possibly want, and it surpasses many of its competitors in terms of its utility-based design and impeccable off-roading capabilities. While the ride quality is not as smooth and sedan-like as other trucks in its class, the Tacoma puts in a strong performance for the model year.

What's New For 2018?

Only two major changes have taken place on the 2018 Toyota Tacoma that distinguish it from the 2017 line-up. The first is that the 4-cylinder engine no longer has the option for a 5-speed manual transmission. Second, the Toyota Safety Sense P suite is now standard on every single Toyota vehicle. This means that all of the Tacomas feature adaptive cruise control, forward collision warning, and lane departure alert.

Available Styles

The 2018 Toyota Tacoma is only available as a compact pickup truck.

Available Trims

If you're looking for something that you can customize, the 2018 Toyota Tacoma is it. There are six different trim levels that you can choose from. The base SR trim is available as a crew cab or extended cab and is powered by a 2.7-L 4-cylinder engine capable of generating 159 hp. It also features a sliding window in the rear and a rearview camera. The next level up is the SR5, which adds a long-wheelbase option. It features a 4.2-inch LCD touchscreen display, voice control, and remote keyless entry. The third trim level is the TRD Sport, features a more powerful engine option in the form of a 3.5-L V6. This trim sits atop 17-inch wheels, has a hood scoop, and there is a push-button start feature on the versions with an automatic transmission. The fourth trim is known as the TRD Off-Road, and it features a locking rear differential, an advanced traction system geared for off-roading, and is equipped with all-terrain tires. The Limited trim has many of the TRD Off-Road's and Sport's optional features but caters more toward a refined daily driving experience. Its wheels are larger, and the body has its own unique styling. Finally, the line-topping TRD Pro (which comes solely as a short-bed crew cab) is powered by the V6 engine but has the choice between an automatic or manual transmission. It has a specially-crafted system that includes internal bypass shocks that make the vehicle very off-road-friendly.

Driving Impressions

The 2018 Toyota Tacoma performs best on the 3.5-L V6, although acceleration is still sluggish due to the truck's mass, only getting from 0 to 60 mph in 8.1 seconds. Although the brakes might feel a bit too eager to work while traveling along city streets, the pedal has a good amount of firmness and feels secure when having to make a panic stop. Steering and handling are where the Tacoma really shines, as steering is always predictable and steady, and the truck shows a lot of refinement when it comes to controlling its body roll.

Fuel Economy

Those who buy the Tacoma aren't likely looking for a stellar fuel economy. In fact, this midsized pick-up gets about the same EPA ratings as full-sized pickups. Since the 4WD Tacoma crew cab with an automatic transmission and V6 is likely to be a popular sell, those who buy it will be getting a combined 20 mpg (18 city/22 highway). You can do slightly better on the manual with RWD, but the numbers still aren't great.

While acceleration and fuel economy aren't the Tacoma's strong points, this truck can be configured to fit your needs. When properly equipped, the Tacoma becomes a powerful off-roader worthy of a test-drive.

How to Calculate The Dealer Cost of a Toyota Tacoma

Formula for Calculating Dealer Cost:

  • Example: Base Toyota Tacoma invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost. (You can get rebates and incentives here)

Note: All Toyota Tacoma MSRP, invoice and dealer cost dollar figures above are approximate amounts. Prices are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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